Thought confidence, a subjective perception of metacognition, and the accompanying self-validated effects that occur when thought confidence is induced after exposure to persuasive messages have recently received incr...Thought confidence, a subjective perception of metacognition, and the accompanying self-validated effects that occur when thought confidence is induced after exposure to persuasive messages have recently received increasing attention from scholars. This construct/mechanism has received little exploration in the past, while there remain important research gaps. One question is whether thought confidence can play different roles when induced at different times; another is whether more variables can be identified which effectively induce confidence in existing or subsequent thoughts. The current paper examines a possible antecedent of thought confidence （i.e., consumer emotions） and explores the effects of thought confidence induced in consumers before they are exposed to advertisements. The author posited the confidence premise hypothesis, which holds that higher consumer confidence is a prerequisite for the significantly positive effects of argument strength in advertisements. Eighty-one undergraduates participated in a 2 （emotions： good moods vs. neutral moods） × 2 （argument strength： strong arguments vs. weak arguments） between-subjects experiment. Experimental results indicate that consumers＇ emotions positively affect their confidence in thoughts generated later. There is an anticipated pattern of interaction between emotions and argument strength in affecting advertising effectiveness, which supports the confidence premise hypothesis. The implications of these and other findings are discussed.展开更多
According to the basic emotional theory, the artificial emotional model based on the finite state machine（FSM） was presented. In finite state machine model of emotion, the emotional space included the basic emotiona...According to the basic emotional theory, the artificial emotional model based on the finite state machine（FSM） was presented. In finite state machine model of emotion, the emotional space included the basic emotional space and the multiple emotional spaces. The emotion-switching diagram was defined and transition fimction was developed using Markov chain and linear interpolation algorithm. The simulation model was built using Stateflow toolbox and Simulink toolbox based on the Matlab platform. And the model included three subsystems： the input one, the emotion one and the behavior one. In the emotional subsystem, the responses of different personalities to the external stimuli were described by defining personal space. This model takes states from an emotional space and updates its state depending on its current state and a state of its input （also a state-emotion）. The simulation model realizes the process of switching the emotion from the neutral state to other basic emotions. The simulation result is proved to correspond to emotion-switching law of human beings.展开更多
文摘Thought confidence, a subjective perception of metacognition, and the accompanying self-validated effects that occur when thought confidence is induced after exposure to persuasive messages have recently received increasing attention from scholars. This construct/mechanism has received little exploration in the past, while there remain important research gaps. One question is whether thought confidence can play different roles when induced at different times; another is whether more variables can be identified which effectively induce confidence in existing or subsequent thoughts. The current paper examines a possible antecedent of thought confidence （i.e., consumer emotions） and explores the effects of thought confidence induced in consumers before they are exposed to advertisements. The author posited the confidence premise hypothesis, which holds that higher consumer confidence is a prerequisite for the significantly positive effects of argument strength in advertisements. Eighty-one undergraduates participated in a 2 （emotions： good moods vs. neutral moods） × 2 （argument strength： strong arguments vs. weak arguments） between-subjects experiment. Experimental results indicate that consumers＇ emotions positively affect their confidence in thoughts generated later. There is an anticipated pattern of interaction between emotions and argument strength in affecting advertising effectiveness, which supports the confidence premise hypothesis. The implications of these and other findings are discussed.
基金Project(2006AA04Z201) supported by the National High-Tech Research and Development Program of China
文摘According to the basic emotional theory, the artificial emotional model based on the finite state machine（FSM） was presented. In finite state machine model of emotion, the emotional space included the basic emotional space and the multiple emotional spaces. The emotion-switching diagram was defined and transition fimction was developed using Markov chain and linear interpolation algorithm. The simulation model was built using Stateflow toolbox and Simulink toolbox based on the Matlab platform. And the model included three subsystems： the input one, the emotion one and the behavior one. In the emotional subsystem, the responses of different personalities to the external stimuli were described by defining personal space. This model takes states from an emotional space and updates its state depending on its current state and a state of its input （also a state-emotion）. The simulation model realizes the process of switching the emotion from the neutral state to other basic emotions. The simulation result is proved to correspond to emotion-switching law of human beings.
