With the development of economic globalization and the information industry, the competition among the mobile phone companies is increasingly fierce. This requires the mobile phone companies to re-examine the traditio...With the development of economic globalization and the information industry, the competition among the mobile phone companies is increasingly fierce. This requires the mobile phone companies to re-examine the traditional marketing strategies, to seek and implement new feasible marketing strategy. This paper introduces the definition of virtual marketing, dissertates four virtual marketing strategies implemented by the mobile phone companies, and points out the problems in the process of implementing virtual marketing strategies and proposes the corresponding countermeasures.展开更多
Nowadays with the developmental theme of ＂knowledge economy and information network＂, technical standards increasingly become a vital means of the economic globalization competition. In the global market strategy of...Nowadays with the developmental theme of ＂knowledge economy and information network＂, technical standards increasingly become a vital means of the economic globalization competition. In the global market strategy of ＂whoever sets standards wins the market＂, it is the technological leaders that as relevant standards developers take the initiative on the world market. Therefore, from mainly addressing the universality and interoperatability of product parts in the past, technical standards have been respected as the new technical concept and gradually become the commanding height of the industry competition.展开更多
文摘With the development of economic globalization and the information industry, the competition among the mobile phone companies is increasingly fierce. This requires the mobile phone companies to re-examine the traditional marketing strategies, to seek and implement new feasible marketing strategy. This paper introduces the definition of virtual marketing, dissertates four virtual marketing strategies implemented by the mobile phone companies, and points out the problems in the process of implementing virtual marketing strategies and proposes the corresponding countermeasures.
文摘Nowadays with the developmental theme of ＂knowledge economy and information network＂, technical standards increasingly become a vital means of the economic globalization competition. In the global market strategy of ＂whoever sets standards wins the market＂, it is the technological leaders that as relevant standards developers take the initiative on the world market. Therefore, from mainly addressing the universality and interoperatability of product parts in the past, technical standards have been respected as the new technical concept and gradually become the commanding height of the industry competition.
