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全域旅游视角下镇江文创品牌设计研究——以"三山一渡"为例
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作者 朱喆 杨雪昀 《艺术科技》 2023年第15期11-14,共4页
旅游文创产品在当前旅游市场中受到越来越多的关注,消费者的消费习惯也开始从传统的纪念物品购买朝注重沉浸式享受过程的方向转变,因此,相关设计思路与方法亟待创新.镇江自古以来就拥有优越的自然地理环境及交通地理区位,具有多重文化... 旅游文创产品在当前旅游市场中受到越来越多的关注,消费者的消费习惯也开始从传统的纪念物品购买朝注重沉浸式享受过程的方向转变,因此,相关设计思路与方法亟待创新.镇江自古以来就拥有优越的自然地理环境及交通地理区位,具有多重文化价值的历史古城等是镇江重要的旅游资源,旅游文创产品作为镇江城市名片的重要方面,意义重大.文章基于实地调研和镇江当前旅游文化产品所反映的普遍现象,对其文创市场具体的不足与发展进行综合分析,以用户需求为导向,以全域旅游为理论依据,对镇江旅游文创产品进行再设计.全域旅游作为一种旅游新概念,旨在通过深度融合区域的文化、历史、自然和社区资源,实现旅游和地方经济、社会、文化、环境的可持续发展.作为一种新型旅游开发模式,全域旅游是镇江旅游发展的新方向.我国全域旅游文创市场仍处于初级阶段,近几年开始有学者提出以文创产品为研究内容,将地域符号与产品形态有机融合,注重体验式产品开发.基于此,文章在梳理镇江旅游资源的基础上,指出镇江旅游文创产品需要与全域旅游相互协同,以全游客为核心,将居民纳入旅游文创品牌形象设计,使设计带动镇江旅游发展,强调"游客即居民、居民即游客""人人为旅游、旅游为人人"的理念. 展开更多
关键词 域旅游 全游客 镇江 "三山一渡" 文创设计
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Analysis on the Hotel Management Mode from the Perspective of Low-carbon Tourism
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作者 Tianjiao CHENG 《International Journal of Technology Management》 2015年第1期90-91,共2页
As the global warming is becoming more and more serious, people have gradually come to realize the important role of low- carbon life. Since a strategy of sustainable development was proposed in China, the concept of ... As the global warming is becoming more and more serious, people have gradually come to realize the important role of low- carbon life. Since a strategy of sustainable development was proposed in China, the concept of low-carbon tourism has emerged, requiring tourists to carry out energy conservation and environmental protection as much as possible in the process of travel. The hotels in scenic areas naturally become an important part of tourists in travel and play a crucial role in the development of low-carbon tourism. Therefore, a deep analysis on the present hotel management mode is necessary, promoting hotels to conform to the requirements of low-carbon tourism. In this paper, hotel management is discussed from the perspective of low-carbon tourism, so as to provide ideas of practical significance and guiding role and a basis for the future low-carbon tourism and hotel management. 展开更多
关键词 Low-carbon Tourism Hotel Management MODE
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