In times of global changes and turbulence like ours, more than anything, firms need some pillars of stability. By this paper we would like to develop a comprehensive and adaptive managerial approach of corporate reput...In times of global changes and turbulence like ours, more than anything, firms need some pillars of stability. By this paper we would like to develop a comprehensive and adaptive managerial approach of corporate reputation. This is based on the premise that intangible assets （in general） and corporate reputation （in particular） are more and more recognized and managed as sources of （unique） sustainable competitive advantages and as core determinants of firm competitiveness, which are relatively hard to build and very easy to loose.展开更多
This paper examines the critical role of globalization as a driver for innovation. The introduction of the global strategy quadruple model truly links the three known strategy perspectives （namely, industry competiti...This paper examines the critical role of globalization as a driver for innovation. The introduction of the global strategy quadruple model truly links the three known strategy perspectives （namely, industry competition, resources and institution views） and performance. The model could assist in advancing the cause of sustainable competitive advantages. This study could assist scholars in addressing the three important research questions： （1） Why are some finns more innovative than others？ （2） What effects do product, firm, industry, and market innovativeness have on business performance？ and （3） Does the link between innovativeness and business performance depend on all or some of the innovativeness factors of product, firm, industry, and market？ The presented set of four hypotheses, when tested, will result in a better understanding of the links and relationships among a firm＇s global strategy, innovativeness, and business performance. The quadruple model presented can be used to examine these relationships in general and in the context of innovation. It is anticipated that this paper will assist researchers, business management, and analysts in developing global innovation strategies.展开更多
Nowadays with the developmental theme of ＂knowledge economy and information network＂, technical standards increasingly become a vital means of the economic globalization competition. In the global market strategy of...Nowadays with the developmental theme of ＂knowledge economy and information network＂, technical standards increasingly become a vital means of the economic globalization competition. In the global market strategy of ＂whoever sets standards wins the market＂, it is the technological leaders that as relevant standards developers take the initiative on the world market. Therefore, from mainly addressing the universality and interoperatability of product parts in the past, technical standards have been respected as the new technical concept and gradually become the commanding height of the industry competition.展开更多
Sinopec led the Chinese firms in the list, with its ranking up to 31 from 52 of last year. China National Petroleum Corporation （CNPC） also witnessed a major ranking boost, climbing to 46 from 73 in 2004. The rise f...Sinopec led the Chinese firms in the list, with its ranking up to 31 from 52 of last year. China National Petroleum Corporation （CNPC） also witnessed a major ranking boost, climbing to 46 from 73 in 2004. The rise for these two oil firms is related to the oil prices jump in the global market, according to some experts.展开更多
文摘In times of global changes and turbulence like ours, more than anything, firms need some pillars of stability. By this paper we would like to develop a comprehensive and adaptive managerial approach of corporate reputation. This is based on the premise that intangible assets （in general） and corporate reputation （in particular） are more and more recognized and managed as sources of （unique） sustainable competitive advantages and as core determinants of firm competitiveness, which are relatively hard to build and very easy to loose.
文摘This paper examines the critical role of globalization as a driver for innovation. The introduction of the global strategy quadruple model truly links the three known strategy perspectives （namely, industry competition, resources and institution views） and performance. The model could assist in advancing the cause of sustainable competitive advantages. This study could assist scholars in addressing the three important research questions： （1） Why are some finns more innovative than others？ （2） What effects do product, firm, industry, and market innovativeness have on business performance？ and （3） Does the link between innovativeness and business performance depend on all or some of the innovativeness factors of product, firm, industry, and market？ The presented set of four hypotheses, when tested, will result in a better understanding of the links and relationships among a firm＇s global strategy, innovativeness, and business performance. The quadruple model presented can be used to examine these relationships in general and in the context of innovation. It is anticipated that this paper will assist researchers, business management, and analysts in developing global innovation strategies.
文摘Nowadays with the developmental theme of ＂knowledge economy and information network＂, technical standards increasingly become a vital means of the economic globalization competition. In the global market strategy of ＂whoever sets standards wins the market＂, it is the technological leaders that as relevant standards developers take the initiative on the world market. Therefore, from mainly addressing the universality and interoperatability of product parts in the past, technical standards have been respected as the new technical concept and gradually become the commanding height of the industry competition.
文摘Sinopec led the Chinese firms in the list, with its ranking up to 31 from 52 of last year. China National Petroleum Corporation （CNPC） also witnessed a major ranking boost, climbing to 46 from 73 in 2004. The rise for these two oil firms is related to the oil prices jump in the global market, according to some experts.
