Such an extremely difficult issue as cultural diversity is confronted by the existence and evolution of enterprises with the rapid development of global economy of the present. If the establishment is to boost competi...Such an extremely difficult issue as cultural diversity is confronted by the existence and evolution of enterprises with the rapid development of global economy of the present. If the establishment is to boost competitiveness, it must have a quite good knowledge of target market so as to formulate some efficient strategies of broadcasting in its management, and the best way to resolve such problem is to eliminate cultural barriers with the adoption of the transmission of cross-cultural advertisements. This thesis shall research cultural diversities between eastern nations and western ones, and explore the effect the diversities have upon cross-cultural transmission, thus to propose an approach of eliminating cultural isolation with the adoption of effective techniques and manners of the transmission of cross-cultural advertisements.展开更多
As part of business translation, web page translation is an effective way of global communication. Accurate and adequate translation of web pages can enhance the enterprises＇ competitiveness. This paper focuses on th...As part of business translation, web page translation is an effective way of global communication. Accurate and adequate translation of web pages can enhance the enterprises＇ competitiveness. This paper focuses on the features of Chinese and Western web pages of garment enterprises and the translation strategy with the guidance of mass communication theory. Results illustrate that Chinese texts favor symmetrical phrases rich in cultural connotation, whereas English texts prefer plain language with fewer culture-loaded expressions and the latter focuses more on the feeling of audiences. As a result, audience-oriented translation strategy is strongly recommended so as to maximize the communication effect of the enterprise web pages展开更多
文摘Such an extremely difficult issue as cultural diversity is confronted by the existence and evolution of enterprises with the rapid development of global economy of the present. If the establishment is to boost competitiveness, it must have a quite good knowledge of target market so as to formulate some efficient strategies of broadcasting in its management, and the best way to resolve such problem is to eliminate cultural barriers with the adoption of the transmission of cross-cultural advertisements. This thesis shall research cultural diversities between eastern nations and western ones, and explore the effect the diversities have upon cross-cultural transmission, thus to propose an approach of eliminating cultural isolation with the adoption of effective techniques and manners of the transmission of cross-cultural advertisements.
文摘As part of business translation, web page translation is an effective way of global communication. Accurate and adequate translation of web pages can enhance the enterprises＇ competitiveness. This paper focuses on the features of Chinese and Western web pages of garment enterprises and the translation strategy with the guidance of mass communication theory. Results illustrate that Chinese texts favor symmetrical phrases rich in cultural connotation, whereas English texts prefer plain language with fewer culture-loaded expressions and the latter focuses more on the feeling of audiences. As a result, audience-oriented translation strategy is strongly recommended so as to maximize the communication effect of the enterprise web pages
