The main objective of this research was to study the pattern and suggestion in ICT usage of tourism business in Chiang Mai. One hundred ninety questionnaires, referred from ICT usage pattern in organization which was ...The main objective of this research was to study the pattern and suggestion in ICT usage of tourism business in Chiang Mai. One hundred ninety questionnaires, referred from ICT usage pattern in organization which was divided into three sections： office work, communication/contacts and public relation/advertising, were gathered from tourism business in four districts in Chiang Mai. Results showed that of the tourism business only 54.7% have their own websites. Using ICT for public relations and advertisement purpose, hotel/accommodation was the highest users with majority as 29.3%; followed by tour operator with majority as 26.3%; transportation and souvenir was the lowest number of users with minority as 50.0% and 25.0%. For communication purpose hotel/accommodation business and tour operator business were high users with majority as 56.1% and 43.4% followed by restaurant business as moderate user with majority as 50.0%; and transportation business as the lowest user with minority as 31.1%. The paper suggested to owners of tourism businesses the following： （1） training on ICT application; （2） setting up center of tourism information; （3） low cost of intemet requirement from small tourism business because they lack technical person on ICT usage. Both the local and national governments should have important roles in supporting the small and medium tourism enterprises by providing good public facilities, technical expertise and easy information access.展开更多
文摘The main objective of this research was to study the pattern and suggestion in ICT usage of tourism business in Chiang Mai. One hundred ninety questionnaires, referred from ICT usage pattern in organization which was divided into three sections： office work, communication/contacts and public relation/advertising, were gathered from tourism business in four districts in Chiang Mai. Results showed that of the tourism business only 54.7% have their own websites. Using ICT for public relations and advertisement purpose, hotel/accommodation was the highest users with majority as 29.3%; followed by tour operator with majority as 26.3%; transportation and souvenir was the lowest number of users with minority as 50.0% and 25.0%. For communication purpose hotel/accommodation business and tour operator business were high users with majority as 56.1% and 43.4% followed by restaurant business as moderate user with majority as 50.0%; and transportation business as the lowest user with minority as 31.1%. The paper suggested to owners of tourism businesses the following： （1） training on ICT application; （2） setting up center of tourism information; （3） low cost of intemet requirement from small tourism business because they lack technical person on ICT usage. Both the local and national governments should have important roles in supporting the small and medium tourism enterprises by providing good public facilities, technical expertise and easy information access.
