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运用公共市场学提高公共组织的社会效益
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作者 臧红雨 《商业研究》 北大核心 2002年第20期1-3,共3页
所有公共组织都面临提高效益的艰巨挑战 ,尽管市场学在工商领域的运用多年来效果显著 ,但是市场学最重要的意义还在于它在公共组织中的实践活动。公共市场学在公共组织的运用已经在发达国家得到了成功。运用公共市场原理和手段 ,为改善... 所有公共组织都面临提高效益的艰巨挑战 ,尽管市场学在工商领域的运用多年来效果显著 ,但是市场学最重要的意义还在于它在公共组织中的实践活动。公共市场学在公共组织的运用已经在发达国家得到了成功。运用公共市场原理和手段 ,为改善公共组织 ,机构和公共团体的经济效益和管理效益 ,提高公共事业的服务质量 ,促进社会进步有重要意义。 展开更多
关键词 公共市场学 公共组织 市场活动 公共产品
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Urban Transformations and the Importance of Public Spaces and Urban Places
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作者 Gabriella Sandstig 《Sociology Study》 2013年第7期551-558,共8页
The aim of this essay is to understand the relationship between the media and the city. It is based on qualitative text analysis of theories and arguments from within urban sociology and media and communication. Two q... The aim of this essay is to understand the relationship between the media and the city. It is based on qualitative text analysis of theories and arguments from within urban sociology and media and communication. Two questions are posed:(1) what assumptions are the relationship characteristics between the media and the city based on? and (2) what communicative changes in the relationship between the media and the city are historically noticeable? The results are that: (1) the characteristics of the relationship between the media and the city are based on the assumption that the role of the media in society is closely intervened with the rise of the modern city and the urban society; and (2) four phases of communicative changes up until today are noticeable. First-hand experiences decreased and second-hand contact became more common, more shallow and rational due to the population sizes of the modern cities. The first-hand experiences continue to decrease but also the second-hand experiences. The latter is due to the increased importance of visual representations, and that the perceptions of the city became more important. As consequences people no longer always know from where their experiences steam. The implications of the characteristics of the relationship between the media and city are further discussed in terms of the importance of public spaces and public places. 展开更多
关键词 Urban sociology SEMIOTICS public sphere public place Tahrir Square
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