Public ad is one of the components in the language construction with the using of language and words. The paper applies the social linguistic method, taking public ads in Beijing, Guangzhou, and Xinjiang as the study ...Public ad is one of the components in the language construction with the using of language and words. The paper applies the social linguistic method, taking public ads in Beijing, Guangzhou, and Xinjiang as the study case. The result shows that standards of public ads are not varied. And there are many problems to be solved. First, the paper will have a review of the papers concerned with the topic. Secondly, the part is to talk about the functions of the signs, the classification of public ads, and the application of public ads. Thirdly, the paper is about the problems language application in the public and the analysis of the pubic ads. Lastly, it is the suggestion about the overall application of the bilingual language pubic signs--the English signs in cities in China.展开更多
The article discusses the important part of the tariff policy of transportation of passengers by public transport, which plays a significant role in the formation of a general transportation tariff. The recommendation...The article discusses the important part of the tariff policy of transportation of passengers by public transport, which plays a significant role in the formation of a general transportation tariff. The recommendations, given in the article, are mainly related to a Georgian example which may also be applicable to other countries, especially considering that in the process of preparation of the article, the current situation at the post-soviet states （Russia, the Ukraine, and Belarus） was also examined and taken into account, and the presented methodology is a combined version of that experience.展开更多
文摘Public ad is one of the components in the language construction with the using of language and words. The paper applies the social linguistic method, taking public ads in Beijing, Guangzhou, and Xinjiang as the study case. The result shows that standards of public ads are not varied. And there are many problems to be solved. First, the paper will have a review of the papers concerned with the topic. Secondly, the part is to talk about the functions of the signs, the classification of public ads, and the application of public ads. Thirdly, the paper is about the problems language application in the public and the analysis of the pubic ads. Lastly, it is the suggestion about the overall application of the bilingual language pubic signs--the English signs in cities in China.
文摘The article discusses the important part of the tariff policy of transportation of passengers by public transport, which plays a significant role in the formation of a general transportation tariff. The recommendations, given in the article, are mainly related to a Georgian example which may also be applicable to other countries, especially considering that in the process of preparation of the article, the current situation at the post-soviet states （Russia, the Ukraine, and Belarus） was also examined and taken into account, and the presented methodology is a combined version of that experience.
