公共服务语翻译标准探析——以中国高铁《服务指南》译本为例

本文以京沪线"和谐号"动车组列车《服务指南》中英文翻译为案例,以会话原则为理论基础,提出公共服务语翻译的适用标准:真实规范、简洁易懂、礼貌得体,并在此标准的指导下,对该动车组列车《服务指南》的英译本进行尝试性的改译,并就如何规范公共服务用语翻译提出一些建设性建议。

论我国公共服务领域涉及少数民族语言的口译问题——基于布迪厄的场域分析理论

随着我国各民族之间、我国少数民族与域外民族之间交流的愈加频繁与深入,语言不通已成为制约这种交流的重要障碍。长期以来,涉及少数民族语言的口译服务,特别是公共服务领域的民语口译服务并没有得到相应的发展。法国社会学家布迪厄提出的场域、资本和惯习等概念有助于我们从理论层面对这一问题进行剖析,而他的场域分析理论则有助于我们通过考察口译场域与权力场域的关系、口译场域内部的结构、译员的惯习等方面,探讨如何构建具有自主性的民语公共服务口译子场域的问题,或可为我国民语口译未来的发展提供一定启示。

Investigation on the Validity of Outdoor Public Service Advertising Language in Guangzhou

The primary aim of this paper is to survey the effect of outdoor public service advertisements on the audience. Taking questionnaire as the method, this study has discussed the validity of outdoor Public Service Advertising Language of citizens in Guangzhou, which from the aspects of attention, acceptance and comprehension. The results of the survey indicate that the effectiveness of outdoor advertising language in Guangzhou is generally optimistic. Then the problems incurred by outdoor advertising language are discussed according to the analysis result. Finally, relevant suggestions and measures were proposed for improving the impact of public service advertising.

The Theme Selection And Language Analysis Of Outdoor Public Service Advertisement In Guangzhou

As a dynamic language phenomenon, public service advertisement reflects the social language life. This paper presents a detailed analysis of the theme selection and language of outdoor public service advertisement language in Guangzhou. It describes the features and expressions of outdoor public service advertisement in subject content, sentence form and rhetoric, aimed at understanding the basic situation and effect of public service advertisement on the audience, and guiding the audience to improve their morality and behavior.