A survey of opinion conducted by the Observatory of Public Broadcasting in Latin America indicates that one of the biggest challenges for Brazilian public broadcasting lies in changing the perception that has been cry...A survey of opinion conducted by the Observatory of Public Broadcasting in Latin America indicates that one of the biggest challenges for Brazilian public broadcasting lies in changing the perception that has been crystallized by the public in relation to such stations. Initial analysis of the data obtained so far shows that the respondents have a negative image in relation to public media. At times, the people manifest themselves in favor of the principles that should delimit the performance of radios and TVs, such as diversity, independence, and differentiation from commercial media, but, which are not fully followed. At other times, they criticize the quality of programming and the political-governmental character of these stations. In this critical scenario, the paper presents a discussion on the challenges facing the sector considering the complex historical, cultural, and economic policy circumstances, that have contributed to the maintenance of this ＂symbolic liability＂ between media and the audience/citizens, and which reflects on the possible strategies to face the problem.展开更多
This paper deals with intellectual property protection problems in the information society, when it is so easy to access unauthorised content （to pirate）. Society does not care much about the damages of right owners...This paper deals with intellectual property protection problems in the information society, when it is so easy to access unauthorised content （to pirate）. Society does not care much about the damages of right owners. Internet is often considered as a ＂public place＂, and works on Internet are considered as ＂displayed in public places＂ from which a lawful restriction of rights is permitted. It promotes unfair competition and hinders the development of sustainable business. Lawful use of protected copyright content is a tool for ensuring equal and sustainable competition level among entrepreneurs. On Internet, there are many copyright-protected works available. Many members of society wish to get an access to these works, which means that a solution should be found. For private and non-commercial use, there should be reasonable limitations. Combating piracy on Intemet using enforcement tools alone does not yield results. Piracy should be placed in a frame accepted by a civilized society, and the society and authors should get the maximum benefits from it.展开更多
文摘A survey of opinion conducted by the Observatory of Public Broadcasting in Latin America indicates that one of the biggest challenges for Brazilian public broadcasting lies in changing the perception that has been crystallized by the public in relation to such stations. Initial analysis of the data obtained so far shows that the respondents have a negative image in relation to public media. At times, the people manifest themselves in favor of the principles that should delimit the performance of radios and TVs, such as diversity, independence, and differentiation from commercial media, but, which are not fully followed. At other times, they criticize the quality of programming and the political-governmental character of these stations. In this critical scenario, the paper presents a discussion on the challenges facing the sector considering the complex historical, cultural, and economic policy circumstances, that have contributed to the maintenance of this ＂symbolic liability＂ between media and the audience/citizens, and which reflects on the possible strategies to face the problem.
文摘This paper deals with intellectual property protection problems in the information society, when it is so easy to access unauthorised content （to pirate）. Society does not care much about the damages of right owners. Internet is often considered as a ＂public place＂, and works on Internet are considered as ＂displayed in public places＂ from which a lawful restriction of rights is permitted. It promotes unfair competition and hinders the development of sustainable business. Lawful use of protected copyright content is a tool for ensuring equal and sustainable competition level among entrepreneurs. On Internet, there are many copyright-protected works available. Many members of society wish to get an access to these works, which means that a solution should be found. For private and non-commercial use, there should be reasonable limitations. Combating piracy on Intemet using enforcement tools alone does not yield results. Piracy should be placed in a frame accepted by a civilized society, and the society and authors should get the maximum benefits from it.
