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市场营销中的谣言传播与公关控制 被引量:1
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作者 徐明文 《商业研究》 CSSCI 北大核心 1999年第6期31-33,共3页
目前许多企业遭到谣言的攻击,并严重影响到市场营销,应引起高度的重视,处理谣言传播的最佳方法是公关控制。
关键词 谣言传播 公关控制 市场营销 企业
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企业公关总监的新职责
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作者 李华振 刘卫华 《企业活力》 北大核心 2001年第8期26-27,共2页
关键词 企业 公共关系 公关总监职责 公关控制 企业形象
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L^p-estimates on a ratio involving a Bessel process
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作者 LU Li-gang YAN Li-tan XIANG Li-chi 《Journal of Zhejiang University-Science A(Applied Physics & Engineering)》 SCIE EI CAS CSCD 2007年第1期158-163,共6页
Let Z=( Zt)t≥0 be a Bessel process of dimension δ( δ〉0) starting at zero and let K(t) be a differentiable function on [0,∞) with K(t)〉0 (A↓t≥0). Then we establish the relationship between L^p-norm o... Let Z=( Zt)t≥0 be a Bessel process of dimension δ( δ〉0) starting at zero and let K(t) be a differentiable function on [0,∞) with K(t)〉0 (A↓t≥0). Then we establish the relationship between L^p-norm of log^1/2(1 +δJτ) and L^p-norm of sup Zt[t+k(t)]^-1/2 (0≤t≤τ) for all stopping times τ and all 0〈p〈+∞.As an interesting example, we show that ||log^1/2(1+δLm+1(τ)||p and ||supZtП[1+Lj(t]^1/2||p (0≤j≤m,j∈Z;0≤t≤τ) are equivalent with 0〈p〈+∞ for all stopping times rand all integer numbers m, where the function Lm(t) (t≥0) is inductively defined by Lm+1(t)=log[ 1 +Lm(t)] with L0(t)= 1. 展开更多
关键词 Bessel processes Diffusion process Ito's formula Domination relation
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AN AUGMENTED BV SETTING FOR FEEDBACK SWITCHING CONTROL
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作者 Falk M.HANTE Günter LEUGERING Thomas I.SEIDMAN 《Journal of Systems Science & Complexity》 SCIE EI CSCD 2010年第3期456-466,共11页
This paper considers dynamical systems under feedback with control actions limited toswitching.The authors wish to understand the closed-loop systems as approximating multi-scale problemsin which the implementation of... This paper considers dynamical systems under feedback with control actions limited toswitching.The authors wish to understand the closed-loop systems as approximating multi-scale problemsin which the implementation of switching merely acts on a fast scale.Such hybrid dynamicalsystems are extensively studied in the literature,but not much so far for feedback with partial stateobservation.This becomes in particular relevant when the dynamical systems are governed by partialdifferential equations.The authors introduce an augmented BV setting which permits recognition ofcertain fast scale effects and give a corresponding well-posedness result for observations with such minimalregularity.As an application for this setting,the authors show existence of solutions for systemsof semilinear hyperbolic equations under such feedback with pointwise observations. 展开更多
关键词 FEEDBACK functions of bounded variation hybrid dynamical systems partial state observation switching control.
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