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后疫情时期广播电视媒体的公益化营收 被引量:1
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作者 周伟 荣欣欣 张健 《中国广播电视学刊》 北大核心 2020年第12期89-91,共3页
后疫情时期,稳定疫情防控成果、恢复国民经济成为当前主要工作,广播电视媒体的营收也亟待恢复。受防疫管控和经济环境影响,广告行业回暖乏力。对于广电媒体,从整体状况分析,只有政务公益类营收以及内容化销售"带货"营收处于... 后疫情时期,稳定疫情防控成果、恢复国民经济成为当前主要工作,广播电视媒体的营收也亟待恢复。受防疫管控和经济环境影响,广告行业回暖乏力。对于广电媒体,从整体状况分析,只有政务公益类营收以及内容化销售"带货"营收处于稳定或增长状态。本文针对政府宣传服务采购、政务新媒体宣传代运维、企业公益化营销需求、政务宣传和公益宣传商业传播搭载、商业广告价格和广告产品调整等五个业务经营方向进行了分析。广电通过拓展丰富的公益类营销模式,不仅可以更好地履行社会责任,更能够让媒体营收具有稳定性和可持续性。 展开更多
关键词 后疫情时期 媒体经 广告 政府企业 公益营
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A Geographic Information Systems approach for classifying and mapping forest management category in Baihe Forestry Bureau, Northeast China 被引量:2
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作者 WANG Shun-zhong SHAO Guo-fan +2 位作者 GU Hui-yan WANG Qing-li DAI Li-min 《Journal of Forestry Research》 SCIE CAS CSCD 2006年第3期211-215,共5页
This paper demonstrates a Geographic Information Systems (GIS) procedure of classifying and mapping forest management category in Baihe Forestry Burea, Jilin Province, China. Within the study area, Baihe Forestry Bu... This paper demonstrates a Geographic Information Systems (GIS) procedure of classifying and mapping forest management category in Baihe Forestry Burea, Jilin Province, China. Within the study area, Baihe Forestry Bureau land was classified into a two-hierarchy system. The top-level class included the non-forest and forest. Over 96% of land area is forest in the study area, which was further divided into key ecological service forest (KES), general ecological service forest (GES), and commodity forest (COM). COM covered 45.0% of the total land area and was the major forest management type in Baihe Forest Bureau. KES and GES accounted for 21.2% and 29.9% of the total land area, respectively. The forest management zones designed with GIS in this study were then compared with the forest management zones established using the hand draw by the local agency. There were obvious differences between the two products. It suggested that the differences had some to do with the data sources, basic unit and mapping procedures. It also suggested that the GIS method was a useful tool in integrating forest inventory data and other data for classifying and mapping forest zones to meet the needs of the classified forest management system. 展开更多
关键词 Classified forest management Key ecological service forest: GIS: Baihe Forestry Bureau
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Research on the Decision Model to Stakeholders in PPP Projects
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作者 ZHANG Wei 《International English Education Research》 2016年第4期90-92,共3页
Aiming at the public sector and the private sector in PPP projects as the research objects, the two core participants investment decision model is established by using option game thinking. First, based on the option ... Aiming at the public sector and the private sector in PPP projects as the research objects, the two core participants investment decision model is established by using option game thinking. First, based on the option game features PPP projects have, the paper proposes some research hypotheses on value, income, cost for the option. Second, on the basis of the decision path of a multi-stage binary tree model, respectively for the public sector and the private sector, the paper builds up utility functions, the cost-input model and the contract decision model. It indicates that by the use of growth options in the shortened contract period, the private sector can still ensure the construction quality of the PPP project. Finally, the validity of the model in the PPP project agreement and the investment decision process is verified by the case analysis. 展开更多
关键词 PPP projects STAKEHOLDERS MULTI-STAGE Option game
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为爱上“色” 永续大地精“彩” 立邦中国“企业社会责任”启示录 专访立邦中国区公关与企业品牌传播总监、企业社会责任(CSR)委员会常务委员吴佳伦
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作者 关键 《声屏世界(广告人)》 2011年第12期71-73,共3页
访者的话:2009年3月,立邦携手杜邦共启"为爱上色"计划,在3年内免费涂刷100所希望小学的外墙,美化校园外观;同时,持续捐助"立邦希望小学"及"立邦快乐美术教室"。时至今日,3年100所学校外墙涂刷的规划已经... 访者的话:2009年3月,立邦携手杜邦共启"为爱上色"计划,在3年内免费涂刷100所希望小学的外墙,美化校园外观;同时,持续捐助"立邦希望小学"及"立邦快乐美术教室"。时至今日,3年100所学校外墙涂刷的规划已经超额完成。2010年9月,立邦中国携手战略伙伴巴斯夫(BASF)公司及杜邦(DUPONT)公司,以"ECOLOR" 展开更多
关键词 企业品牌传播 CSR 邦中 巴斯夫 社会责任报告 社会责任体系 美术教室 BASF 公益行为 公益营
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