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服装品牌IP内容力评价体系及实证检验 被引量:4
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作者 张媛丽 陈李红 何琳 《服装学报》 2022年第4期369-376,共8页
为探索服装品牌IP内容力的评价体系,通过案例分析和内容分析法提炼出服装品牌IP内容力的5个维度,包括原创性、符号性、转化性、分享性、连接性;开发量表并进行验证性因子分析,构建服装品牌IP内容力测量模型;考察量表对消费者购买意愿的... 为探索服装品牌IP内容力的评价体系,通过案例分析和内容分析法提炼出服装品牌IP内容力的5个维度,包括原创性、符号性、转化性、分享性、连接性;开发量表并进行验证性因子分析,构建服装品牌IP内容力测量模型;考察量表对消费者购买意愿的预测能力,对5个维度与消费者购买意愿的关系提出假设。结果表明:服装品牌IP内容力的原创性、符号性、转化性、分享性、连接性均会正向影响消费者的购买意愿,其中分享性和符号性影响最为显著。研究结果可应用于服装品牌IP内容力的评价,并为服装品牌IP的塑造和运营提供理论参考。 展开更多
关键词 服装品牌 IP内容力 评价体系 量表开发 购买意愿
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综合门户网站大型体育赛事内容呈现力研究 被引量:4
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作者 李芳 臧文茜 李洁 《当代传播》 CSSCI 北大核心 2018年第6期108-112,共5页
移动媒体时代,内容呈现力成为门户网站的核心竞争力之一,本文以四大综合门户网站里约奥运会内容呈现力为研究对象,调查其现实境况,解析其面临瓶颈,并思考大型体育赛事内容呈现力的创新策略,以期为门户网站转型发展提供参考。
关键词 门户网站 体育赛事 内容呈现 里约奥运会
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省级卫视:从内容差异化走向内容呈现力——以“超女后时代”的湖南卫视为例 被引量:1
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作者 李诗乐 《东南传播》 2013年第1期9-11,共3页
省级卫视的发展长期局限于行政分割下的中国电视市场,因此资源的整合成为了各大卫视实现持续竞争的源泉。但长期以来,各省级卫视都将资源聚集到了节目的开发环节,然而内容差异化战略本身有着难以弥补的缺陷,突破"内容为王"的... 省级卫视的发展长期局限于行政分割下的中国电视市场,因此资源的整合成为了各大卫视实现持续竞争的源泉。但长期以来,各省级卫视都将资源聚集到了节目的开发环节,然而内容差异化战略本身有着难以弥补的缺陷,突破"内容为王"的理念势在必行。面对如今多样化的媒介渠道资源,如何对其进行挑选和整合,通过联动效应扩大受众覆盖面,实现有效的内容呈现力,并于新渠道中扩散节目价值、获得利润,是省级卫视应考虑的。本文以湖南卫视为例,通过分析其内容差异化战略目前面临的困境,以及渠道整合现状,望能给处于"超女后时代"的省级卫视提供一个新的发展方向。 展开更多
关键词 资源整合 渠道 内容呈现 频道联盟 三网融合
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“中央厨房”模式下内容传播力的冷思考 被引量:3
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作者 李晓柱 《青年记者》 北大核心 2020年第11期37-38,共2页
媒体裂变形势下的新闻传播网络技术的发展和普及对传统媒体造成了很大的冲击,传统媒体由此开始转型,并对以往的传播模式和技术进行调整.“中央厨房”模式的首创和应用使传统媒体迎来了纵深化和内卷式发展,人民日报和中央电视台等主流媒... 媒体裂变形势下的新闻传播网络技术的发展和普及对传统媒体造成了很大的冲击,传统媒体由此开始转型,并对以往的传播模式和技术进行调整.“中央厨房”模式的首创和应用使传统媒体迎来了纵深化和内卷式发展,人民日报和中央电视台等主流媒体都采用了“中央厨房”模式以实现成功转型.2019年两会报道中,各大传统主流媒体都应用最新的媒体编辑和技术手段实现了个性化、互动化和智能化的新闻生产,为我国传统媒体的新媒体化树立了标杆,并在内容传播力方面取得了很大的进展. 展开更多
关键词 传统主流媒体 传播网络 两会报道 传统媒体 传播模式 人民日报 内容传播 互动化
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传统媒体中新闻传播力现状与提升策略
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作者 谢凌 《记者摇篮》 2020年第9期18-19,共2页
暨南大学新闻与传播学院名誉院长范以锦将媒体传播力分为三方面:一是内容传播力,即媒介内容生产所产生的传播效力;二是平台传播力,即平台传播力是媒介内容生产发布的平台,其中包括平台资本、平台规模等;三是"声誉"传播力,即... 暨南大学新闻与传播学院名誉院长范以锦将媒体传播力分为三方面:一是内容传播力,即媒介内容生产所产生的传播效力;二是平台传播力,即平台传播力是媒介内容生产发布的平台,其中包括平台资本、平台规模等;三是"声誉"传播力,即受众对于媒体的总体评价。随着互联网时代的到来,不少人质疑传统媒体已经丧失平台传播力和部分内容传播力,仅靠"声誉"传播力和内容传播力存活下来。然而,传统媒体在社会现实中不断进行平台传播力的改革,试图适应新时代的发展需要,以谋求内容传播力、平台传播力以及"声誉"传播力合力发展。本文指出传统媒体平台传播力的两大不足之处,并分别从平台传播力、内容传播力和"声誉"传播力三个方面进行策略分析。 展开更多
关键词 传统媒体 平台传播 “声誉”传播 内容传播
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对国际版权贸易的文化安全思考 被引量:10
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作者 彭文波 《出版科学》 2006年第5期29-33,共5页
在版权引进和输出逆差现象日益严重的趋势下,我国面临着严重的国家文化安全威胁,包括:价值观上的功利主义倾向,信仰上的多元化倾向,行为方式上的崇外主义倾向,内容原创力的漠视化倾向,语言文字纯洁性的被污染化倾向。有必要针对当前版... 在版权引进和输出逆差现象日益严重的趋势下,我国面临着严重的国家文化安全威胁,包括:价值观上的功利主义倾向,信仰上的多元化倾向,行为方式上的崇外主义倾向,内容原创力的漠视化倾向,语言文字纯洁性的被污染化倾向。有必要针对当前版权贸易中存在的问题进行深入剖析,从宏观和微观层面考虑,构筑一个强大的国家文化安全体系。 展开更多
关键词 版权贸易 文化安全 内容原创
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新媒体环境下生活服务类节目的发展之道 被引量:2
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作者 祝萍 《新闻世界》 2018年第10期25-26,共2页
新媒体冲击下,探索生活服务类节目的发展或是助力电视媒体转型升级的路径之一。只有主动求变,主动融入,通过精准定位目标人群和内容,用项目化经营提升产品力,提升内容的原创力,才能促进生活服务类节目的进一步发展。
关键词 精准定位 项目化经营 内容原创
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Tangents on TV: The Tangential Relationship of Narrative and Educational Content in Children's Television Through the Capacity Model
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作者 Cynthia Nichols 《Journalism and Mass Communication》 2012年第10期975-988,共14页
Previous studies have shown that children learn from educational television; however, these studies have not explored how closely the educational content of the program is integrated to the narrative. The following st... Previous studies have shown that children learn from educational television; however, these studies have not explored how closely the educational content of the program is integrated to the narrative. The following study uses a systematic content analysis of 100 top-rated U.S. children's television programs to explore the tangential relationship (i.e., distance) of narrative and educational content through the lens of the capacity model--which is built upon three basic components: narrative content, educational content, and the distance between them. Programs were analyzed for distance by examining lesson clarity and integration, show type, target audience age, and station type. One-way ANOVAs indicates significant differences between the means of these variables. Programs targeting younger children presented educational content that was closely integrated into the plotline of the program and helped further the story. However, as the target audience aged, the educational content became more tangential to the narrative content and was less tied to the plotline of the program. 展开更多
关键词 capacity model educational television CHILDREN E/I programming DISTANCE
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Gate-Capacitance-Shift Approach and Compact Modeling for Quantum Mechanical Effects in Poly-Gates
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作者 张大伟 章浩 +1 位作者 田立林 余志平 《Journal of Semiconductors》 EI CAS CSCD 北大核心 2004年第12期1599-1605,共7页
A new approach,gate-capacitance-shift (GCS) approach,is described for compact modeling.This approach is piecewise for various physical effects and comprises the gate-bias-dependent nature of corrections in the nanosca... A new approach,gate-capacitance-shift (GCS) approach,is described for compact modeling.This approach is piecewise for various physical effects and comprises the gate-bias-dependent nature of corrections in the nanoscale regime.Additionally,an approximate-analytical solution to the quantum mechanical (QM) effects in polysilicon (poly)-gates is obtained based on the density gradient model.It is then combined with the GCS approach to develop a compact model for these effects.The model results tally well with numerical simulation.Both the model results and simulation results indicate that the QM effects in poly-gates of nanoscale MOSFETs are non-negligible and have an opposite influence on the device characteristics as the poly-depletion (PD) effects do. 展开更多
关键词 compact model nanoscale regime GCS approach QM effects in poly-gates
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企业职工道德教育浅议 被引量:1
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作者 王俐琴 《经济师》 2005年第3期246-246,共1页
企业职工道德教育是企业竞争力的基石 ,关系着企业的生存和发展。文章论述了企业职工道德教育的重要性、长期性 ,并就企业职工道德教育的内容、方法、形式提出了建设性的意见。
关键词 企业职工道德教育 企业竞争 教育方法、内容、形式
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Experimental Study on 3D Geometrical and Fractal Characteristics of Fracture Surface of Rock-Like Materials Based on GIS Technique
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作者 李尤嘉 黄醒春 +1 位作者 邓建华 陈翔 《Journal of Donghua University(English Edition)》 EI CAS 2010年第4期477-485,共9页
In order to research the characteristic and mechanism of fracture of rock-like materials,the morphology of rock fracture surface under the breakages of uniaxial compression and triaxial compression was observed and me... In order to research the characteristic and mechanism of fracture of rock-like materials,the morphology of rock fracture surface under the breakages of uniaxial compression and triaxial compression was observed and measured by means of a new-type 3D laser scanning system.Based on geographic information system(GIS)technique,the fracture surfaces were 3D visualized and reestablished.According to GIS 3D statistics,the geometrical characteristics of fracture surfaces under different breakage conditions were analyzed,and then based on fractal theory,the change laws of fractal dimension of fracture surfaces were discussed under the conditions of different cell pressures and initial water contents of rock.Furthermore,the relationships between characteristics of fracture surface and mechanical properties of rock were discussed.The results indicate that cell pressure,initial water content,and mechanical parameters of rock are the important factors to influence on the geometrical characteristics of fracture surface.The research provides a new experimental method for quantitative study on the fracture characteristics of various materials under different breakage conditions. 展开更多
关键词 FRACTURE geometrical characteristic FRACTAL cell pressure water content geographic information system(GIS)
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Improving Low Bitrate Video Coding via Computation Incorporating A Priori Information 被引量:2
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作者 Tao Xiaoming Dong Linhao +3 位作者 Li Shaoyang Li Yang Ge Ning Lu Jianhua 《China Communications》 SCIE CSCD 2015年第9期22-34,共13页
The growing number of mobile users, as well as the diversification in types of services have resulted in increasing demands for wireless network bandwidth in recent years. Although evolving transmission techniques are... The growing number of mobile users, as well as the diversification in types of services have resulted in increasing demands for wireless network bandwidth in recent years. Although evolving transmission techniques are able to enlarge the network capacity to some degree, they still cannot satisfy the requirements of mobile users. Meanwhile, following Moore's Law, the data processing capabilities of mobile user terminals are continuously improving. In this paper, we explore possible methods of trading strong computational power at wireless terminals for transmission efficiency of communications. Taking the specific scenario of wireless video conversation, we propose a model-based video coding scheme by learning the structures in multimedia contents. Benefiting from both strong computing capability and pre-learned model priors, only low-dimensional parameters need to be transmitted; and the intact multimedia contents can also be reconstructed at the receivers in real-time. Experiment results indicate that, compared to conventional video codecs, the proposed scheme significantly reduces the data rate with the aid of computational capability at wireless terminals. 展开更多
关键词 computational communications a priori information bandwidth-limited wireless communications model-based video coding
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The Compilation Principles of EST Teaching Materials
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作者 CHANG Yan 《Sino-US English Teaching》 2014年第10期742-745,共4页
English for Science and Technology (EST), as one branch of English for Special Purposes, has its own distinctive features and plays a significant role in today's English education. In language teaching, teaching ma... English for Science and Technology (EST), as one branch of English for Special Purposes, has its own distinctive features and plays a significant role in today's English education. In language teaching, teaching materials play an important role. To a great extent, they determine the content and approaches of teaching and learning and affect the quality of language education. The author of this paper makes a tentative analysis of the compilation principles of EST teaching materials, from the perspective of students, scientific and technological discipline, and the English language, highlighting the content of teaching and the motivation of students. This paper proposes the Principles of Interest, Life-Long Development, Appropriateness, Systematization, Cognitive Scientificalness, Illumination, Integration of Abstract Knowledge and Specific Cases, Authenticity, Timeliness, and Comprehensive Improvement, so as to improve both subject competence and linguistic ability 展开更多
关键词 English for Science and Technology (EST) compilation principles teaching materials
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Content-based Instruction in Foreign Language Learning 被引量:1
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作者 Bao Zhenmi Hu Shanshan 《International English Education Research》 2015年第3期33-34,共2页
Abstract. In recent years content-based instruction has become increasingly popular as a means of developing linguistic ability. It has strong connections to project work, task-based learning and a holistic approach t... Abstract. In recent years content-based instruction has become increasingly popular as a means of developing linguistic ability. It has strong connections to project work, task-based learning and a holistic approach to language instruction and has become particularly popular within the state school secondary (11 - 16 years old) education sector. This paper discusses about the definition, types, ways to create a CBI lesson, advantages and the problems of CBI, as well as the assessment of CBI. 展开更多
关键词 CBI TYPES ADVANTAGE PROBLEMS ASSESSMENT
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Blast Pressure Mitigation by Surface Explosion Using Water in a Walled Container
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作者 Tomotaka Homae Kunihiko Wakabayashi +1 位作者 Tomoharu Matsumura Yoshio Nakayama 《Journal of Mechanics Engineering and Automation》 2015年第5期317-321,共5页
Mitigation of blast pressure using water in a walled container was evaluated. A PETN (pentaerythritol tetranitrate) pellet of 1.4 g near the model wall was detonated on a steel plate. A water-filled container was pl... Mitigation of blast pressure using water in a walled container was evaluated. A PETN (pentaerythritol tetranitrate) pellet of 1.4 g near the model wall was detonated on a steel plate. A water-filled container was placed between the explosive and the wall. The pressure histories at six points, which corresponded to Hopkinson scaled distance of from 3.6 m·kg^-1/3 to 21.7 m·kg^-1/3 were evaluated along with dependence of mitigation effects on the amount of water and the position of the container. The presence of the water and the wall mitigated the peak overpressure near the explosion points and the positive impulse along all points. The mitigation effect was equivalent to 20-30% reduction of explosive weight based on discussion of the equivalent ratio. The presence of the water along the wall (not very close to the explosive) also mitigated the blast pressure. 展开更多
关键词 Blast pressure MITIGATION WATER WALL equivalent ratio.
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Study on the Scaffolding Teaching of Three-dimensional Animation Foundation based on Modularization
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作者 Suran KONG 《International Journal of Technology Management》 2015年第3期110-112,共3页
In this paper, the teaching of course Three-dimensional Animation Foundation is designed mainly based on teaching content modularization and scaffolding teaching model. The modularized content design for Three-dimensi... In this paper, the teaching of course Three-dimensional Animation Foundation is designed mainly based on teaching content modularization and scaffolding teaching model. The modularized content design for Three-dimensional Animation Foundation is specifically expounded, and also the ideas for developing the scaffolding teaching model are analyzed. How to integrate the scaffolding teaching model into course teaching is introduced in details. Finally, new methods for guiding students to think independently in course teaching and improve students' self-awareness and self-learning ability are proposed. 展开更多
关键词 MODULARIZATION scaffolding model autonomous learning
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科举制度发展中公平与尚贤是矛盾的
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作者 杨国强 《学术界》 CSSCI 北大核心 2014年第9期243-243,共1页
《论科举制度力尚公平的历史内容和历史矛盾》指出,我国舌代的察举和后起的科举,主旨都在“选贤与能”。但与由少数人选少数人的察举制度相比,科举制度既用“以试为选”变以人选人为以文选人,又用“怀谍自列”变少数人受选为多数人... 《论科举制度力尚公平的历史内容和历史矛盾》指出,我国舌代的察举和后起的科举,主旨都在“选贤与能”。但与由少数人选少数人的察举制度相比,科举制度既用“以试为选”变以人选人为以文选人,又用“怀谍自列”变少数人受选为多数人受选。 展开更多
关键词 书评 书介绍 作者 《论科举制度尚公平的历史内容和历史矛盾》
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2023年中国数字阅读行业观察:业态创新、技术赋能——基于《2023年度中国数字阅读报告》 被引量:1
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作者 李弘 冯思然 《中国数字出版》 2024年第3期37-45,共9页
在政策引领和市场驱动之下,中国数字阅读行业所具有的思想文化价值和技术经济价值在2023年得到有效的提升和发展,全行业呈现业态持续创新、技术有效赋能的良好发展态势。未来,中国数字阅读行业将在“内容引导力”和“技术创新力”的有... 在政策引领和市场驱动之下,中国数字阅读行业所具有的思想文化价值和技术经济价值在2023年得到有效的提升和发展,全行业呈现业态持续创新、技术有效赋能的良好发展态势。未来,中国数字阅读行业将在“内容引导力”和“技术创新力”的有效推动下,实现更高质量的发展,更好助力全民阅读工作和书香中国建设。 展开更多
关键词 全民阅读 数字阅读 业态创新 内容引导 技术创新
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普通人物如何“借力”报道?
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作者 金小林 《新闻战线》 北大核心 2016年第11期131-134,共4页
移动互联网时代,地方党报如何把一个看似普通的人物,报道成为当地甚至全省、全国的正面典型?近年来,丽水日报在这方面做了大量有益的探索,也取得了一些成就。我们总结认为,成功的普通人物报道,必须善于从五个方面"借力",即主... 移动互联网时代,地方党报如何把一个看似普通的人物,报道成为当地甚至全省、全国的正面典型?近年来,丽水日报在这方面做了大量有益的探索,也取得了一些成就。我们总结认为,成功的普通人物报道,必须善于从五个方面"借力",即主题、网络、上级媒体、行政推力和后续策划。 展开更多
关键词 人物报道 “信义孤儿” 内容
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非遗主题IP:传承、活化与当下年轻受众群体之间的共生关系 被引量:37
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作者 张召林 《美术研究》 CSSCI 北大核心 2020年第6期122-125,共4页
丰富的非物质文化遗产厚植于传统文化的土壤,承载了中国传统文化的内在技艺和记忆。非物质文化遗产主题IP,是在坐拥文化"富矿"的基础上,注入当下设计的审美内涵,将非遗资源优势用现代的媒介语言进行转化,结合当下年轻受众群... 丰富的非物质文化遗产厚植于传统文化的土壤,承载了中国传统文化的内在技艺和记忆。非物质文化遗产主题IP,是在坐拥文化"富矿"的基础上,注入当下设计的审美内涵,将非遗资源优势用现代的媒介语言进行转化,结合当下年轻受众群体时尚化、年轻化、追求个性的消费审美趋势,从视觉基因和精神基因两个角度探讨非遗主题IP衍生品的设计。本文基于前期调研的基因路径转换理论和方法,一方面从独特的内容角度出发,挖掘非遗主题IP设计的魅力所在,一方面从审美意涵出发,开发非遗"族群"背后的情感共鸣,进而结合新技术的应用和年轻受众群体的消费习惯和审美趋势,探讨衍生品发展和文化产业效益与年轻受众群体之间存在的共生关系。 展开更多
关键词 非遗主题IP 内容力 共生关系
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