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内容营销组合及策略分析 被引量:2
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作者 李梦洁 《经济研究导刊》 2021年第2期108-111,共4页
新媒体背景下消费者行为愈发多样化、个性化、碎片化,以价值创造为核心的内容成为了营销的核心要素,内容营销逐渐成为企业重要的营销战略,以至于颠覆了传统的营销格局。基于此,在前人研究基础上对内容营销的定义、特点进行介绍,对我国... 新媒体背景下消费者行为愈发多样化、个性化、碎片化,以价值创造为核心的内容成为了营销的核心要素,内容营销逐渐成为企业重要的营销战略,以至于颠覆了传统的营销格局。基于此,在前人研究基础上对内容营销的定义、特点进行介绍,对我国当前营销环境趋势进行讨论,探索和构建内容营销4C1T组合,并提出了精细化、场景化、整合化、精准化和智能化等五个方向的内容营销策略。 展开更多
关键词 内容营销 内容营销组合 策略分析
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Web content analysis of agricultural cooperatives located in Turkey
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作者 Mert Uydact Halil lbrahim Alpaslan Basak Degerli 《Chinese Business Review》 2010年第6期38-42,共5页
After the appearance of the globalization process post of 1980's, world has becaming a big village, that had been brought many important outcomes related with cooperatives which are aimed to emit the capital to the b... After the appearance of the globalization process post of 1980's, world has becaming a big village, that had been brought many important outcomes related with cooperatives which are aimed to emit the capital to the base. These conditions have been forced the movement to adopt themselves to this process vitally. As of year 2007, there are 26 several types of cooperatives with 90.086 unit cooperatives which have total number of 8,561.618 partners that are all dependent to Turkish cooperative association as well as Ministry of Industry and Commerce. In this study, the web sites of Turkish agricultural cooperatives were examined in terms of their contents. Also, it is tried to find out the sufficiency level of their electronic marketing activities. Within the context of this study, web sites of 5 agricultural cooperatives are examined in terms of their design. 展开更多
关键词 consumption cooperatives INFORMATION SOCIETY web content
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