As part of business translation, web page translation is an effective way of global communication. Accurate and adequate translation of web pages can enhance the enterprises＇ competitiveness. This paper focuses on th...As part of business translation, web page translation is an effective way of global communication. Accurate and adequate translation of web pages can enhance the enterprises＇ competitiveness. This paper focuses on the features of Chinese and Western web pages of garment enterprises and the translation strategy with the guidance of mass communication theory. Results illustrate that Chinese texts favor symmetrical phrases rich in cultural connotation, whereas English texts prefer plain language with fewer culture-loaded expressions and the latter focuses more on the feeling of audiences. As a result, audience-oriented translation strategy is strongly recommended so as to maximize the communication effect of the enterprise web pages展开更多
as one of our country’s quintessence forms, Wushu is an important cultural inherit with rich connotation of national spirits. In recent years, there are more and more attentions people pay to the importance of spread...as one of our country’s quintessence forms, Wushu is an important cultural inherit with rich connotation of national spirits. In recent years, there are more and more attentions people pay to the importance of spreading national spirit, and it is also the vital part of Chinese dreams, the easy approach to Chinese dreams. Youth, an irreplaceable position and function in the country building, will be the important power to facilitate our country. Therefore, our country pays great attention to the physical constitution, and open up Wushu activity could be the important approach to improved physical constitution. This article will analyze the relationship between national spirits and Wushu spirits, and state the meanings and functions of launching Wushu activity among youth. In the end of the article, the article will come up with the approach about developing youth Wushu activity in the context of national spirits.展开更多
The continuous development of the society gave birth to the photography technologies, and the science and technology has provided the impetus and support for the enhancement of the levels of the photography technologi...The continuous development of the society gave birth to the photography technologies, and the science and technology has provided the impetus and support for the enhancement of the levels of the photography technologies. The news photography, as an important part of the photography, contains a wealth of the cultural connotations, which have a great impact on all areas of the society. With the development of the photography technologies, their impact on the society is more in-depth, and the author of this paper carries out the analysis and research from several aspects.展开更多
Chu mirror is one of the important components of Chu culture,and its decoration is an exotic flower of decorative arts garden in China. The Chu bronze mirror carries a rich Jingchu culture connotation. Its superb craf...Chu mirror is one of the important components of Chu culture,and its decoration is an exotic flower of decorative arts garden in China. The Chu bronze mirror carries a rich Jingchu culture connotation. Its superb craftsmanship,fine carved decorative patterns and inaage- rounded shapes reflect the mysterious religion belief, rigorous life attitude, romantic humanism and deep moral universe structure view of Chu people.It is the valuable cultural heritage that the ancestors left for the Jingchu land and the Chinese people. Digging the beauty of Chu mirror and its inheritance and transcendence, in the ＂global＂ and ＂globalization＂ context, conform to the issue of the 18th CPC National Congress ＂ improving the national cultural soft power, playing the role of the cultttral leading customs, educating people, serving the society and promoting the development＂ .展开更多
文摘As part of business translation, web page translation is an effective way of global communication. Accurate and adequate translation of web pages can enhance the enterprises＇ competitiveness. This paper focuses on the features of Chinese and Western web pages of garment enterprises and the translation strategy with the guidance of mass communication theory. Results illustrate that Chinese texts favor symmetrical phrases rich in cultural connotation, whereas English texts prefer plain language with fewer culture-loaded expressions and the latter focuses more on the feeling of audiences. As a result, audience-oriented translation strategy is strongly recommended so as to maximize the communication effect of the enterprise web pages
文摘as one of our country’s quintessence forms, Wushu is an important cultural inherit with rich connotation of national spirits. In recent years, there are more and more attentions people pay to the importance of spreading national spirit, and it is also the vital part of Chinese dreams, the easy approach to Chinese dreams. Youth, an irreplaceable position and function in the country building, will be the important power to facilitate our country. Therefore, our country pays great attention to the physical constitution, and open up Wushu activity could be the important approach to improved physical constitution. This article will analyze the relationship between national spirits and Wushu spirits, and state the meanings and functions of launching Wushu activity among youth. In the end of the article, the article will come up with the approach about developing youth Wushu activity in the context of national spirits.
文摘The continuous development of the society gave birth to the photography technologies, and the science and technology has provided the impetus and support for the enhancement of the levels of the photography technologies. The news photography, as an important part of the photography, contains a wealth of the cultural connotations, which have a great impact on all areas of the society. With the development of the photography technologies, their impact on the society is more in-depth, and the author of this paper carries out the analysis and research from several aspects.
文摘Chu mirror is one of the important components of Chu culture,and its decoration is an exotic flower of decorative arts garden in China. The Chu bronze mirror carries a rich Jingchu culture connotation. Its superb craftsmanship,fine carved decorative patterns and inaage- rounded shapes reflect the mysterious religion belief, rigorous life attitude, romantic humanism and deep moral universe structure view of Chu people.It is the valuable cultural heritage that the ancestors left for the Jingchu land and the Chinese people. Digging the beauty of Chu mirror and its inheritance and transcendence, in the ＂global＂ and ＂globalization＂ context, conform to the issue of the 18th CPC National Congress ＂ improving the national cultural soft power, playing the role of the cultttral leading customs, educating people, serving the society and promoting the development＂ .
