随着互联网、物联网等技术的快速发展,农村电子商务也得到了快速发展,农村电商有效带动了乡村产业的振兴。农村电商在诸多扶持政策出台和基础设施日益完善的背景下,迎来了更多的发展机遇,但仍面临一些挑战,如农村电商产业在发展中专业...随着互联网、物联网等技术的快速发展,农村电子商务也得到了快速发展,农村电商有效带动了乡村产业的振兴。农村电商在诸多扶持政策出台和基础设施日益完善的背景下,迎来了更多的发展机遇,但仍面临一些挑战,如农村电商产业在发展中专业技能人才匮乏、基础设施不完善、农村电商营销推广效果欠佳及农产品结构层次度低等,导致农村电商的发展受到了一定的制约。基于此,本文提出了相应的解决对策,包括招揽专业技能人才、完善硬件设施建设、利用新技术创新农产品营销模式及提高农产品结构层次度等策略,进一步促进农村电商的快速发展,以期更加有效地推动乡村振兴。With the rapid development of Internet, Internet of Things and other technologies, rural e-commerce has also developed rapidly. Rural e-commerce has effectively driven the revitalization of rural industries. Against the backdrop of many supportive policies and increasingly improved infrastructure, rural e-commerce has ushered in more development opportunities, but still faces some challenges, such as a lack of professional and skilled talents in the development of rural e-commerce industry, incomplete infrastructure, poor marketing and promotion effects of rural e-commerce, and low level of agricultural product structure, which have led to certain constraints on the development of rural e-commerce. Based on this, this article proposes corresponding solutions, including recruiting professional skilled talents, improving hardware infrastructure construction, utilizing new technologies to innovate agricultural product marketing models, and improving the hierarchical structure of agricultural products, to further promote the rapid development of rural e-commerce and more effectively promote rural revitalization.展开更多
文摘随着互联网、物联网等技术的快速发展,农村电子商务也得到了快速发展,农村电商有效带动了乡村产业的振兴。农村电商在诸多扶持政策出台和基础设施日益完善的背景下,迎来了更多的发展机遇,但仍面临一些挑战,如农村电商产业在发展中专业技能人才匮乏、基础设施不完善、农村电商营销推广效果欠佳及农产品结构层次度低等,导致农村电商的发展受到了一定的制约。基于此,本文提出了相应的解决对策,包括招揽专业技能人才、完善硬件设施建设、利用新技术创新农产品营销模式及提高农产品结构层次度等策略,进一步促进农村电商的快速发展,以期更加有效地推动乡村振兴。With the rapid development of Internet, Internet of Things and other technologies, rural e-commerce has also developed rapidly. Rural e-commerce has effectively driven the revitalization of rural industries. Against the backdrop of many supportive policies and increasingly improved infrastructure, rural e-commerce has ushered in more development opportunities, but still faces some challenges, such as a lack of professional and skilled talents in the development of rural e-commerce industry, incomplete infrastructure, poor marketing and promotion effects of rural e-commerce, and low level of agricultural product structure, which have led to certain constraints on the development of rural e-commerce. Based on this, this article proposes corresponding solutions, including recruiting professional skilled talents, improving hardware infrastructure construction, utilizing new technologies to innovate agricultural product marketing models, and improving the hierarchical structure of agricultural products, to further promote the rapid development of rural e-commerce and more effectively promote rural revitalization.
