Assessing probabilities for relevant and sometimes unique events in real-world decision situations can be problematic. This paper elucidates a 2-step process for assigning probabilities to relevant events enabling a r...Assessing probabilities for relevant and sometimes unique events in real-world decision situations can be problematic. This paper elucidates a 2-step process for assigning probabilities to relevant events enabling a rational decision process to supersede decision choices based only on a gut feeling. After assessing probabilities the decision maker can confirm or reverse a gut feeling choice using expected values for each available act and traditional decision theory methodology. A simple example involving a buy now or buy later situation with market uncertainty illustrates the process for typical yes or no decisions.展开更多
The commercial advertisements play a decisive role in the commercial era, and the advertising translation is the main means for the goods to enter the international market. The successful translation of advertisements...The commercial advertisements play a decisive role in the commercial era, and the advertising translation is the main means for the goods to enter the international market. The successful translation of advertisements should pay attention to the accepting reaction of the audience, and the advertising translation should be understood and accepted by the readers, and also should keep pace with the times. In the choice of the translation strategies, we should consider the cultural cognition of the audience and the horizon of the aesthetic expectations, and awaken the readers＇ imagination and desire, so as to achieve the purpose of the promotion of the sales.展开更多
In this article, a new method for aggregating fuzzy individual opinions into a group consensus opinion is proposed. To obtain the aggregation weights of each individual opinion, a consistency index of each expert with...In this article, a new method for aggregating fuzzy individual opinions into a group consensus opinion is proposed. To obtain the aggregation weights of each individual opinion, a consistency index of each expert with the other experts is introduced based on similarity and distance. The importance of each expert is also taken into consideration in the process of aggregation. Finally, a numerical example is presented to illustrate the efficiency of the procedure.展开更多
文摘Assessing probabilities for relevant and sometimes unique events in real-world decision situations can be problematic. This paper elucidates a 2-step process for assigning probabilities to relevant events enabling a rational decision process to supersede decision choices based only on a gut feeling. After assessing probabilities the decision maker can confirm or reverse a gut feeling choice using expected values for each available act and traditional decision theory methodology. A simple example involving a buy now or buy later situation with market uncertainty illustrates the process for typical yes or no decisions.
文摘The commercial advertisements play a decisive role in the commercial era, and the advertising translation is the main means for the goods to enter the international market. The successful translation of advertisements should pay attention to the accepting reaction of the audience, and the advertising translation should be understood and accepted by the readers, and also should keep pace with the times. In the choice of the translation strategies, we should consider the cultural cognition of the audience and the horizon of the aesthetic expectations, and awaken the readers＇ imagination and desire, so as to achieve the purpose of the promotion of the sales.
文摘In this article, a new method for aggregating fuzzy individual opinions into a group consensus opinion is proposed. To obtain the aggregation weights of each individual opinion, a consistency index of each expert with the other experts is introduced based on similarity and distance. The importance of each expert is also taken into consideration in the process of aggregation. Finally, a numerical example is presented to illustrate the efficiency of the procedure.
