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中国城市消费者决策型态和决策元目标之关系研究
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作者 谢晓飞 李光明 《现代商业》 2014年第11期27-28,共2页
决策元目标是指决策主体期望优先实现的一种满足状态,它影响着消费者的决策过程。识别不同决策型态的消费者心目中的决策元目标对目标市场的选择和营销策略的制定有重要意义。本文利用Bettman等人的元目标理论和宋思根学者对消费者决策... 决策元目标是指决策主体期望优先实现的一种满足状态,它影响着消费者的决策过程。识别不同决策型态的消费者心目中的决策元目标对目标市场的选择和营销策略的制定有重要意义。本文利用Bettman等人的元目标理论和宋思根学者对消费者决策型态8因素模型在中国城市适用性的实证研究成果对决策元目标和消费者决策型态之间的关系进行了分析。 展开更多
关键词 消费者决策型态 决策元目标 目标市场
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Prediction Model of Data Envelopment Analysis with Undesirable Outputs 被引量:2
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作者 边馥萍 范宇 《Transactions of Tianjin University》 EI CAS 2004年第1期34-38,共5页
Data envelopment analysis (DEA) has become a standard non parametric approach to productivity analysis, especially to relative efficiency analysis of decision making units (DMUs). Extended to the prediction field, it ... Data envelopment analysis (DEA) has become a standard non parametric approach to productivity analysis, especially to relative efficiency analysis of decision making units (DMUs). Extended to the prediction field, it can solve the prediction problem with multiple inputs and outputs which can not be solved easily by the regression analysis method.But the traditional DEA models can not solve the problem with undesirable outputs,so in this paper the inherent relationship between goal programming and the DEA method based on the relationship between multiple goal programming and goal programming is explored,and a mixed DEA model which can make all factors of inputs and undesirable outputs decrease in different proportions is built.And at the same time,all the factors of desirable outputs increase in different proportions. 展开更多
关键词 data envelopment analysis(DEA) undesirable outputs multiple goal programming mixed DEA model PREDICTION
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