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Enterprise salary system research (study of Jetter company)
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作者 QiaoyuWang 《International English Education Research》 2015年第1期46-49,共4页
Facing with the future increasingly changed economy environment, a company who wants to survive forever has to control the key point of owning person with ability and core competence. However, the main question needs ... Facing with the future increasingly changed economy environment, a company who wants to survive forever has to control the key point of owning person with ability and core competence. However, the main question needs to he solved is to design a motivational compensation system which not only have competence when compared with other companies but also have cohesive force for the staffand can evaluate them fairly. Salary should not just be the cost of paying for worker's labor but should have more functions to introduct them to obey orders and stimulate their activities. This essay has some reference to enrich the motivational compensation system by discussing the motivational plans in different period of a company and analyzing the actual working operation. This essay aims at applying present compensation theory to small and medium-sized enterprises to get some beneficial discoveries, concluding a compensation dcsign system which suits for the traits of small and medium-sized enterprises from the strategic level and technical level. As a result, we can improve our company's core competence. 展开更多
关键词 MOTIVATION Compensation system Evaluate DISCUSS
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新创栏目的品牌化生存策略——兼谈《21@21》的品牌竞争力 被引量:1
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作者 陈丽娜 《理论界》 2010年第8期179-180,共2页
本文通过对上海东方卫视《21@21》栏目品牌竞争力的探讨,力在剖析品牌栏目的市场竞争力何在。品牌竞争力之一:差异化发展战略打造"唯一性"品牌竞争力之二:稳定高效的"品牌背书者"——东方卫视;品牌竞争力之三:嘉宾... 本文通过对上海东方卫视《21@21》栏目品牌竞争力的探讨,力在剖析品牌栏目的市场竞争力何在。品牌竞争力之一:差异化发展战略打造"唯一性"品牌竞争力之二:稳定高效的"品牌背书者"——东方卫视;品牌竞争力之三:嘉宾与主持人品牌对位互动;品牌竞争力之四:国际水准的制作团队;品牌竞争力之五:跨媒体经营运作模式。最终得出结论:只有认真分析栏目所处位势的优劣条件,积极采取应对措施,缩短栏目由品牌挑战者转入品牌领导者的时间,才能降低风险指数,增加胜算。这是《21@21》品牌化之路的当务之急。 展开更多
关键词 《21@21》 走国际化路线 凝聚成本 国际水准的制作团队 跨媒体经营运作模式 品牌对位互动 品牌背书者 差异化发展战略
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