Even though radio broadcasting is one of the most widespread electronic mass media, its management for survival is getting drastic. The competition among incumbent radio stations becomes challenging due to the market ...Even though radio broadcasting is one of the most widespread electronic mass media, its management for survival is getting drastic. The competition among incumbent radio stations becomes challenging due to the market change and environmental evolution. Managing program quality is a critical issue to a radio station to sharpen its competitive advantages. Quality management of radio programs is intertwined with complicated factors. In order to identify the primary factors affecting radio program quality as well as explore the impact level these factors bring, this study adopts modified Delphi method and analytic hierarchy process （AHP） to explore the issues. According to the outcomes modified Delphi method, the factors were categorized into four dimensions： operation, coordination, structure, and improvement. Ten sub-dimensions were followed. Each sub-dimension includes six to nineteen indicators for measuring radio program quality. In total, 72 indicators were identified. The AHP result revealed that the most important weight was given to the operation dimension. On the contrary, the least important weight was placed on the improvement dimension. Among the sub-dimensions, the standard procedure and organizational design were rated more important than the rest. The results could provide some facts to radio managers for future management.展开更多
With the global economy and the intensification of market competition, more and more enterprises in the same industry to establish a new alliance---competitive strategic alliance. Competitive strategic alliance is not...With the global economy and the intensification of market competition, more and more enterprises in the same industry to establish a new alliance---competitive strategic alliance. Competitive strategic alliance is not only in the strategic choice of the existence of a potential to create value, but also the existence of synergy. Competition and cooperation between the two conflicting complex logic relations coexist in the competitive strategic alliances （CSA）. Therefore maintaining the relative stability of alliance is the premise and necessary condition of alliance to success. In this paper, on the basis of the literature review, we discuss the significance and principles of improving CSA＇s stability; in the way of case analysis and expert interviews construct the hierarchy analysis model of improving CSA＇s stability; and then further put forward a series of measures which can maintain the CSA＇s stability, such as strengthen the ability of technological innovation, protection and development of the core ability of the enterprise, to develop a coherent strategy alliance target, choose a suitable alliance partner, coordinate the corporate culture between partners, establish alliance risk prevention mechanism, and so on. It will provide theoretical support and practical guidance to relevant departments and relevant personnel in policy decision-making and problem-solving展开更多
文摘Even though radio broadcasting is one of the most widespread electronic mass media, its management for survival is getting drastic. The competition among incumbent radio stations becomes challenging due to the market change and environmental evolution. Managing program quality is a critical issue to a radio station to sharpen its competitive advantages. Quality management of radio programs is intertwined with complicated factors. In order to identify the primary factors affecting radio program quality as well as explore the impact level these factors bring, this study adopts modified Delphi method and analytic hierarchy process （AHP） to explore the issues. According to the outcomes modified Delphi method, the factors were categorized into four dimensions： operation, coordination, structure, and improvement. Ten sub-dimensions were followed. Each sub-dimension includes six to nineteen indicators for measuring radio program quality. In total, 72 indicators were identified. The AHP result revealed that the most important weight was given to the operation dimension. On the contrary, the least important weight was placed on the improvement dimension. Among the sub-dimensions, the standard procedure and organizational design were rated more important than the rest. The results could provide some facts to radio managers for future management.
文摘With the global economy and the intensification of market competition, more and more enterprises in the same industry to establish a new alliance---competitive strategic alliance. Competitive strategic alliance is not only in the strategic choice of the existence of a potential to create value, but also the existence of synergy. Competition and cooperation between the two conflicting complex logic relations coexist in the competitive strategic alliances （CSA）. Therefore maintaining the relative stability of alliance is the premise and necessary condition of alliance to success. In this paper, on the basis of the literature review, we discuss the significance and principles of improving CSA＇s stability; in the way of case analysis and expert interviews construct the hierarchy analysis model of improving CSA＇s stability; and then further put forward a series of measures which can maintain the CSA＇s stability, such as strengthen the ability of technological innovation, protection and development of the core ability of the enterprise, to develop a coherent strategy alliance target, choose a suitable alliance partner, coordinate the corporate culture between partners, establish alliance risk prevention mechanism, and so on. It will provide theoretical support and practical guidance to relevant departments and relevant personnel in policy decision-making and problem-solving
