Due to the rapid development,Internet has become the main field for brand building.Under this circumstance,the image of the brand is always consistent with the consumers' perception.Therefore,this study uses the m...Due to the rapid development,Internet has become the main field for brand building.Under this circumstance,the image of the brand is always consistent with the consumers' perception.Therefore,this study uses the method of text mining of search engine to explore the categories of brand archetype based on Brand Personality Theory from the perspective of Internet.The results find that 12 brand archetypes,including caregiver,sage,hero,innocent,dominator,creator,vitality,explorer,stylish woman,lover,cooperator,and vogue gentleman,have a high degree explanation.Deeper study uses case study to verify the reasonability and effectiveness of the classification standard.展开更多
The paper discusses about anthropogenic pressure classification system on landscape oasises. As a result, based on designed criteria rates a thematic map titled "Anthropogenic pressure and its consequences on landsca...The paper discusses about anthropogenic pressure classification system on landscape oasises. As a result, based on designed criteria rates a thematic map titled "Anthropogenic pressure and its consequences on landscapes oasises of mid and lower part of Zarafshan River Basin" was developed. The thematic map depicts realthionship between ecological conditions and population diseases along various landscape oasises of the Zarafshan river valley.展开更多
基金supported by Project 71202155 of National Science Funds for Distinguished Young Scientists of China
文摘Due to the rapid development,Internet has become the main field for brand building.Under this circumstance,the image of the brand is always consistent with the consumers' perception.Therefore,this study uses the method of text mining of search engine to explore the categories of brand archetype based on Brand Personality Theory from the perspective of Internet.The results find that 12 brand archetypes,including caregiver,sage,hero,innocent,dominator,creator,vitality,explorer,stylish woman,lover,cooperator,and vogue gentleman,have a high degree explanation.Deeper study uses case study to verify the reasonability and effectiveness of the classification standard.
文摘The paper discusses about anthropogenic pressure classification system on landscape oasises. As a result, based on designed criteria rates a thematic map titled "Anthropogenic pressure and its consequences on landscapes oasises of mid and lower part of Zarafshan River Basin" was developed. The thematic map depicts realthionship between ecological conditions and population diseases along various landscape oasises of the Zarafshan river valley.