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品牌敏感的文化价值观动因研究——兼论产品利益属性的调节作用 被引量:7
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作者 郭晓凌 张梦霞 《财经问题研究》 CSSCI 北大核心 2010年第11期97-105,共9页
本研究阐释了中国传统文化和现代文化对于消费者品牌敏感的影响以及产品利益属性的调节作用。结果表明:中国传统文化中的"行为与地位符合"和"倾听他人"因子能够诠释中国消费者对品牌的敏感,而且在产品具备高象征性... 本研究阐释了中国传统文化和现代文化对于消费者品牌敏感的影响以及产品利益属性的调节作用。结果表明:中国传统文化中的"行为与地位符合"和"倾听他人"因子能够诠释中国消费者对品牌的敏感,而且在产品具备高象征性利益和/或高功能性利益时"行为与地位符合"对品牌敏感有更大影响,但中国现代文化对于品牌敏感未呈现显著影响。 展开更多
关键词 品牌敏感 文化价值观 分组多元回归
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Is "Happy Worker" More Productive
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作者 Natasha Fogaca Francisco Antonio Coelho Junior 《Management Studies》 2016年第4期149-160,共12页
The hypothesis "happy productive worker" states that happy employees, whose needs are satisfied in their workplace, have greater performance than unhappy employees. Therefore, the purpose of this research is to exam... The hypothesis "happy productive worker" states that happy employees, whose needs are satisfied in their workplace, have greater performance than unhappy employees. Therefore, the purpose of this research is to examine empirically the effects that job satisfaction and well-being at work generate on the individual job performance, investigating the moderating role that the components of the organizational structure play in this relationship. To achieve the main objective, some secondary objectives were proposed: (1) test the predictive effect of well-being, satisfaction, personal, and professional variables on individual performance; and (2) test the moderating effect of the components of the organizational structure in the relationship among well-being, satisfaction, and individual job performance. This research originates of a consolidated statement for the business society, but very few empirical studies. This way, the hypothesis consisted in the components of the organizational structure will positively enhance the relationship among well-being at work, job satisfaction, and individual job performance. The final sample consisted of 134 participants, of a clinical laboratory and of federal court of justice. For the development of the questionnaire, four instruments were used; one for each construct. The proposal has four relationship variables and the statistical procedure used to test this hypothesis was multiple linear regressions. Considering the hypothetical theoretical model presented, personal and professional variables are predictors of job performance; thus, these variables were also included as independent variables. The results of the regression model showed that the variables "age", "well-being at work", "job satisfaction", and "components of organizational structure" are responsible for explaining 64% of the variance of the variable criteria and individual job performance The moderating role of the variable "components of organizational structure" was also observed, because its inclusion increased the explained variance of the dependent variable. After all the discussions developed, the two main contributions appear: (1) the predictive effect of well-being at work in relation to performance and (2) identifying the moderating effect of the components of the organizational structure. 展开更多
关键词 individual performance at work well-being at work job satisfaction organizational structure moderation
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