Due to the rapid development,Internet has become the main field for brand building.Under this circumstance,the image of the brand is always consistent with the consumers' perception.Therefore,this study uses the m...Due to the rapid development,Internet has become the main field for brand building.Under this circumstance,the image of the brand is always consistent with the consumers' perception.Therefore,this study uses the method of text mining of search engine to explore the categories of brand archetype based on Brand Personality Theory from the perspective of Internet.The results find that 12 brand archetypes,including caregiver,sage,hero,innocent,dominator,creator,vitality,explorer,stylish woman,lover,cooperator,and vogue gentleman,have a high degree explanation.Deeper study uses case study to verify the reasonability and effectiveness of the classification standard.展开更多
To study the collapse of imperfect subsea pipelinos, a 2D high-order nonlinear model is developed. In this model, the large deformation of the pipes is considered by raiaining the high-order nonlinear terms of strain....To study the collapse of imperfect subsea pipelinos, a 2D high-order nonlinear model is developed. In this model, the large deformation of the pipes is considered by raiaining the high-order nonlinear terms of strain. In addi-tion, the J2 plastic flow theory is adopted to describe the elasioplastic constitutive relations of material. The quasi-static process of collapse is analyzed by the increment method. For each load step, the equations based on the principle of virtual work are presented and solved by the discrete Newton＇s method. Furthermore, finite element simulations and full-scale experiments were preformed to validate the results of the model. Research on the major influencing factors of collapse pressure, including D/t, material type and initial ovality, is also presented.展开更多
Combined with the existing stochastic lightning parameterization scheme, a classic tripole charge structure in thunderstorms is assumed in the paper, and then 2-dimensional fine-resolution lighting discharge simulatio...Combined with the existing stochastic lightning parameterization scheme, a classic tripole charge structure in thunderstorms is assumed in the paper, and then 2-dimensional fine-resolution lighting discharge simulations are performed to quantitatively investigate the effect of lower positive charge(LPC) on different types of lightning. The results show:(1) The LPC plays a key role in generating negative cloud-to-ground(CG) flashes and inverted intra-cloud(IC) lightning, and with the increase of charge density or distribution range of LPC region, lightning type changes from positive polarity IC lightning to negative CG flashes and then to inverted IC lightning.(2) Relative to distribution range of charge regions, the magnitude of charge density of the LPC region plays a dominant role in lightning type. Only when the maximal charge density value of LPC region is within a certain range, can negative CG flashes occur, and the occurrence probability is relatively fixed.(3) In this range, the charge density and distribution range of LPC region jointly determine the occurrence of negative CG flashes, which has a linear boundary with the trigger condition of IC lightning.(4) The common effect of charge density and distribution range of the LPC region is to change the distribution of positive potential well of bottom part of thunderstorms, and inverted IC lightning occurs when the initial reference potential is close to 0 MV, and negative CG flashes occur when the initial reference potential is far less than 0 MV.展开更多
基金supported by Project 71202155 of National Science Funds for Distinguished Young Scientists of China
文摘Due to the rapid development,Internet has become the main field for brand building.Under this circumstance,the image of the brand is always consistent with the consumers' perception.Therefore,this study uses the method of text mining of search engine to explore the categories of brand archetype based on Brand Personality Theory from the perspective of Internet.The results find that 12 brand archetypes,including caregiver,sage,hero,innocent,dominator,creator,vitality,explorer,stylish woman,lover,cooperator,and vogue gentleman,have a high degree explanation.Deeper study uses case study to verify the reasonability and effectiveness of the classification standard.
基金Supported by the National Science and Technology Major Project of the Ministry of Science and Technology of China(No.2011ZX05026-005)the National Natural Science Foundation of China(No.51239008)the National Basic Research Program of China("973"Program,No.2014CB046800)
文摘To study the collapse of imperfect subsea pipelinos, a 2D high-order nonlinear model is developed. In this model, the large deformation of the pipes is considered by raiaining the high-order nonlinear terms of strain. In addi-tion, the J2 plastic flow theory is adopted to describe the elasioplastic constitutive relations of material. The quasi-static process of collapse is analyzed by the increment method. For each load step, the equations based on the principle of virtual work are presented and solved by the discrete Newton＇s method. Furthermore, finite element simulations and full-scale experiments were preformed to validate the results of the model. Research on the major influencing factors of collapse pressure, including D/t, material type and initial ovality, is also presented.
基金supported by the National Basic Research Program of China(Grant No.2014CB441403)the National Natural Science Foundation of China(Grant No.41175003)Funded by the Priority Academic Program Development of Jiangsu Higher Education Institutions(PAPD)
文摘Combined with the existing stochastic lightning parameterization scheme, a classic tripole charge structure in thunderstorms is assumed in the paper, and then 2-dimensional fine-resolution lighting discharge simulations are performed to quantitatively investigate the effect of lower positive charge(LPC) on different types of lightning. The results show:(1) The LPC plays a key role in generating negative cloud-to-ground(CG) flashes and inverted intra-cloud(IC) lightning, and with the increase of charge density or distribution range of LPC region, lightning type changes from positive polarity IC lightning to negative CG flashes and then to inverted IC lightning.(2) Relative to distribution range of charge regions, the magnitude of charge density of the LPC region plays a dominant role in lightning type. Only when the maximal charge density value of LPC region is within a certain range, can negative CG flashes occur, and the occurrence probability is relatively fixed.(3) In this range, the charge density and distribution range of LPC region jointly determine the occurrence of negative CG flashes, which has a linear boundary with the trigger condition of IC lightning.(4) The common effect of charge density and distribution range of the LPC region is to change the distribution of positive potential well of bottom part of thunderstorms, and inverted IC lightning occurs when the initial reference potential is close to 0 MV, and negative CG flashes occur when the initial reference potential is far less than 0 MV.
