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用户换位思考、创业创造力与商业模式内容创新——创业者认知监控的调节作用 被引量:8
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作者 张浩 孙新波 +1 位作者 张媛 张雨 《研究与发展管理》 CSSCI 北大核心 2019年第1期67-76,共10页
本文从创业认知的视角探究当下中国新创企业商业模式内容创新的机制问题,认为用户换位思考、创业创造力对新企业商业模式内容创新起重要作用。通过对中国151家初创企业的调查,研究发现:创业者用户换位思考与商业模式内容创新正相关;创... 本文从创业认知的视角探究当下中国新创企业商业模式内容创新的机制问题,认为用户换位思考、创业创造力对新企业商业模式内容创新起重要作用。通过对中国151家初创企业的调查,研究发现:创业者用户换位思考与商业模式内容创新正相关;创业创造力在创业者用户换位思考与商业模式内容创新之间起中介作用;认知监控在创业者用户换位思考与商业模式内容创新之间起调节作用。研究发现不仅有助于进一步深化商业模式内容创新方面的研究,而且有助于深入理解用户换位思考、创业创造力、认知监控等认知变量对创业行为的解释作用,为创业认知理论的发展做出贡献。 展开更多
关键词 用户换位思考 创业创造力 商业模式内容创新 认知监控
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It Takes Two to Tango: Entrepreneurship and Creativity in Troubled Times--Vietnam 2012 被引量:2
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作者 Nancy K. Napier Dang Le Nguyen Vu Quan Hoang Vuong 《Sociology Study》 2012年第9期662-674,共13页
This study focuses on perceived values of entrepreneurship and creativity within a turbulent environment. The initial hypothesis is that a typical entrepreneurial process carries with its "creativity-enabling element... This study focuses on perceived values of entrepreneurship and creativity within a turbulent environment. The initial hypothesis is that a typical entrepreneurial process carries with its "creativity-enabling elements". In a normal situation, businesses focus on optimizing their resources for commercial gains, thus perceptions about values of entrepreneurial creativity are usually vague. However, in difficult times, the difference between survival and failure may be creativity. This paper examines many previous findings on entrepreneurship and creativity, and suggests a highly possible "organic growth" of creativity in an entrepreneurial environment and reinforcing value of entrepreneurship when creativity power is present. In other words, the authors see each idea reinforcing the other. The authors survey Vietnamese firms during the chaotic year of 2012 to learn about the "entrepreneurship-creativity nexus", looking at influential cultural values, namely risk tolerance, relationship, and dependence on resources--to assess how they influence entrepreneurial decisions. A set of 137 qualified responses was obtained for this statistical examination. A categorical data analysis is performed to confirm that creativity and entrepreneurial spirit could hardly be separate, for both entrepreneurial and accomplished companies. Although the most important factor during implementation is still "relationship", business people are increasingly aware of the need of creativity/innovation in troubled times. 展开更多
关键词 CREATIVITY ENTREPRENEURSHIP economic transition VIETNAM
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Fostering Creativity and Entrepreneurial Self-efficacy in Engineering Undergraduates: Curriculum Power and Context in One University of Technology
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作者 Malefane Johannes Lebusa Teboho Pitso 《Chinese Business Review》 2012年第1期138-143,共6页
Through the Sequential Mixed Methods Approach, 24 final year power engineering students underwent 12 learnshops on creativity and entrepreneurship with an attempt to foster creativity and entrepreneurial self-efficacy... Through the Sequential Mixed Methods Approach, 24 final year power engineering students underwent 12 learnshops on creativity and entrepreneurship with an attempt to foster creativity and entrepreneurial self-efficacy among them. Pre- and post-test on creativity using Torrance's Test of Creativity (TTCT) and Entrepreneurial Self-efficacy questionnaires were used to determine the level of both creativity and entrepreneurial self-efficacy The findings of the study show that a significant leap in how teaching and learning takes place is necessary if we are to properly prepare students for the 21st century knowledge economy and that active participation, confidence and ideas generation taking place under teamwork and informal settings are a way forward and to harness the two constructs. 展开更多
关键词 CREATIVITY entrepreneurial self-efficacy ENTREPRENEURSHIP outcome-based education University ofTechnology undergraduate students
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Analysis of Managing Creativity for Entrepreneurs
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作者 Ati Cahayani 《Chinese Business Review》 2013年第1期62-69,共8页
In Indonesia, open unemployment until August 2011 was 7,700,086. Although this number has decreased compared with the number of unemployed in February 2011, which is 8,117,631, but the decline is not very significant.... In Indonesia, open unemployment until August 2011 was 7,700,086. Although this number has decreased compared with the number of unemployed in February 2011, which is 8,117,631, but the decline is not very significant. Unemployment occurs because labor forces are not absorbed into employment. One way to reduce unemployment is to open their own employment or become entrepreneurs. In fact, the government of Indonesia has made some efforts to the growth of new entrepreneurs, for example, by providing funding for student entrepreneurship program to a number of universities in Indonesia. However, efforts by the government are useless if there is no intention in the individual itself, and there are five factors driving intention in entrepreneurship, which invest, creativity, market opportunity, autonomy, status. Meanwhile, some researchers have conducted research about factor which driving the entrepreneurial intention. The result of that research shows that the most encouraging factor is the creativity. However, creativity must be managed properly in order to give optimal results This article wants to analyze the management of creativity among entrepreneurs in order to give optimal results. The research was conducted among young entrepreneurs, which are still a college student or had graduated from college. The total informants for this research are five informants from three private universities/colleges. This research used interview to collect data. This study attempted to process qualitative data obtained from interviews with young entrepreneurs. The result of this research is all of the respondents use some techniques to maintain and enhance creativity, such as "allow you to creative", "think out of the box", and "be persistent". From the findings of this study, it also can be seen that the young entrepreneurs are able to overcome the barriers to creativity, "believing that I am not creative' 展开更多
关键词 managing and enhancing creativity ENTREPRENEURS barriers to creativity
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