With the continuous increase of social and economic competitiveness, the position of advertising becomes more and more important. For attracting people＇s attention to the advertising, merchants should not only rely o...With the continuous increase of social and economic competitiveness, the position of advertising becomes more and more important. For attracting people＇s attention to the advertising, merchants should not only rely on novel advertising creativity and also add some sentiment elements in advertising design under the background of today＇s advertising all over the world. Sentiments are the most capable of touching human nerves so as to leave a deep impression in the minds of people, so the quality of advertising can be well improved if appropriate sentiment elements are added in advertising design. In this paper, the application of emotional elements to advertising design is specifically discussed from emotional elements classification, main application methods, and matters needing attention.展开更多
This article first summarizes the concept systems and models of creative industries, then compares China＇s international competitiveness index, import and export value, sub-sector indicators with developed countries ...This article first summarizes the concept systems and models of creative industries, then compares China＇s international competitiveness index, import and export value, sub-sector indicators with developed countries and other world economics from 2002 to 2008, analyzes the present trends, features and problems, and discusses irrational structure of China＇ s creativity goods and services export, imbalance value between import and export, insufficient generating and consuming of original creativities through the international creative industries trade statistics at last.展开更多
文摘With the continuous increase of social and economic competitiveness, the position of advertising becomes more and more important. For attracting people＇s attention to the advertising, merchants should not only rely on novel advertising creativity and also add some sentiment elements in advertising design under the background of today＇s advertising all over the world. Sentiments are the most capable of touching human nerves so as to leave a deep impression in the minds of people, so the quality of advertising can be well improved if appropriate sentiment elements are added in advertising design. In this paper, the application of emotional elements to advertising design is specifically discussed from emotional elements classification, main application methods, and matters needing attention.
文摘This article first summarizes the concept systems and models of creative industries, then compares China＇s international competitiveness index, import and export value, sub-sector indicators with developed countries and other world economics from 2002 to 2008, analyzes the present trends, features and problems, and discusses irrational structure of China＇ s creativity goods and services export, imbalance value between import and export, insufficient generating and consuming of original creativities through the international creative industries trade statistics at last.
