创新·创业——媒体深度融合发展之路

媒体融合是一个崭新课题,既需要科学的理论建构,也需要积极的实践探索。8月31日~9月1日,中国晚报工作者协会第32届年会在广州举行。年会主题是"创新·创业——媒体深度融合发展之路"。来自全国各地的纸媒精英汇聚一堂,分享心得体会,纸媒未来发展的道路、融合创新的空间,都在分享和碰撞中,迸发出新的希望。

高校旅游专业人才培养模式之“三创”理念

旅游人才培养必须立足旅游产业的属性和特征,考虑不同发展阶段对人力资源的不同需求。普通高等学校本科旅游管理专业以"创新"、"创意"、"创业"能力为导向,改革人才培养模式,有利于优化学生能力结构、拓宽就业渠道、提高职业胜任力。旅游专业"三创"人才培养模式具有突出的创新性、灵活性和开放性,由一个核心、两种资源、三大基础、四大环节、五大要素构成。实施"三创"人才培养模式是系统工程,应特别注意加强师资队伍建设、优化人才培养方案、整合运用各类平台。

Research on the Flip the Classroom Teaching Mode for Innovation Entrepreneurship Classes under the MOOCs Background

In this paper, we conduct research on the flip the classroom teaching mode for the modem innovation entrepreneurship classes under the MOOCs background. Job creation and encourage the entrepreneurship to create more employment opportunities will be a long-term policy, which puts forward higher requirements on entrepreneurship education in colleges and universities, we need for the current problem restricting the development of entrepreneurship education in colleges and the universities well as in-depth research. In view of the special practical entrepreneurship education, many universities invite entrepreneurial experience for the entrepreneurship lectures, entrepreneurial guidance. It should be worth promoting, but we also want to see, entrepreneurial faculty have their weakness. Under this background, we combine the MOOCs and flip the classroom teaching mode to form the novel education paradigm which holds special meaning.

Creative Industries Agglomeration,Regional Innovation and Productivity Growth in China

This paper falls into the broad area of economic geography and economics of creativity,and it presents an alternative approach to explain why total factor productivity(TFP)growth is different across China′s regions.It establishes an empirical model to estimate the spatial agglomeration effects of creative industries on regional TFP growth,using China′s provincial panel data during the period of 2003 to 2010.We found that the creative industries agglomeration(CIA)has significant and positive impact on regional TFP growth.The result also implies that the CIA can facilitate regional TFP growth through promoting regional innovation instead of improving regional efficiency.Therefore,we argue that policy makers should take some measures to retain and establish more creative zones.

The Mode of Innovation and Entrepreneurship of Maker Space Based on ＂Intemet ＋＂——Take 36 Kr as an Example

The lnternet age has penetrated deeply into people＇s life. Some existing Intemet patterrrs can not meet the needs of consumers.With the development of ＂Internet ＋＂, the innovation and entrepreneurship of Internet are emerging. New electric business, incubator, maker space are becoming popular innovative modes and develop rapidly. In this paper, we will discuss the change of innovation and entrepreneurship under the＂ lnternet ＋＂ era by taking maker space 3 6 Kr as an example.

Innovation--the Key Factor in Entrepreneurial Cycles

This paper focuses on the innovation as a key factor in entrepreneurial cycles particularly in those who deal with production. Taking into the consideration the whole entrepreneurial cycle, the innovation is the most sensitive factor that determines the products giving to them the ＂soul＂ and in most cases separating successful from unsuccessful ones on the market. In the era of global market, competitiveness became one of the most important factors for each company. Within an enterprise, the engineers are those who are qualified and responsible to take care about the competitiveness of the products that company produce. They have to be introduced not just about the technology in sense of ＂how to made smt.＂, but even rather ＂bow to make the better product than others＂. ＂Better＂ could be involved in product various characteristics as quality, functionality, durability and any other ones which will convince the customer to buy it. The engineers should be more focused on the ＂value＂ involved in the product rather than on its ＂materialization＂, simply because the customers buy the value for him/her. By neglecting innovation, companies become just a simple economy subjects, without entrepreneurial elements, losing competitiveness and endanger their future. In long-term perspective, the permanent innovations implemented in the products and services as well as in the production process enable companies to became or remain competitive on the market.

It Takes Two to Tango： Entrepreneurship and Creativity in Troubled Times--Vietnam 2012

This study focuses on perceived values of entrepreneurship and creativity within a turbulent environment. The initial hypothesis is that a typical entrepreneurial process carries with its ＂creativity-enabling elements＂. In a normal situation, businesses focus on optimizing their resources for commercial gains, thus perceptions about values of entrepreneurial creativity are usually vague. However, in difficult times, the difference between survival and failure may be creativity. This paper examines many previous findings on entrepreneurship and creativity, and suggests a highly possible ＂organic growth＂ of creativity in an entrepreneurial environment and reinforcing value of entrepreneurship when creativity power is present. In other words, the authors see each idea reinforcing the other. The authors survey Vietnamese firms during the chaotic year of 2012 to learn about the ＂entrepreneurship-creativity nexus＂, looking at influential cultural values, namely risk tolerance, relationship, and dependence on resources--to assess how they influence entrepreneurial decisions. A set of 137 qualified responses was obtained for this statistical examination. A categorical data analysis is performed to confirm that creativity and entrepreneurial spirit could hardly be separate, for both entrepreneurial and accomplished companies. Although the most important factor during implementation is still ＂relationship＂, business people are increasingly aware of the need of creativity/innovation in troubled times.

An Innovative City： Impact of Innovations on City Development

The process of innovative development is stimulated by cities as centers of accumulated （regional） growth and innovative enterprises as elements of urban space. Cities stimulate innovations by creating a specific demand for innovations and innovative products as well as specific incentives such as preferable conditions for creation, accumulation, usage, and exchange of knowledge and information. Diffusion of ideas has an impact on changes in environment resulting in increase in dynamics of innovation, which means possibilities of innovative development for local firms. The paper highlights the idea of an innovative city with respect to the impact of innovations on city development. The concept of an innovative city is not clearly defined because the interpretation of innovation is differentiated and ambiguous except for common denominator of the novelty. The paper underlines the role of city＇s environment for innovations＇ creation acting as an incubator for clusters of firms, particularly those engaged in the process of high-tech involvement （technology parks）. The option of an innovative city approach presented here is the author＇s view on an innovative city＇s growth and it is based on the role of synergic interaction between innovative firms as elements of a city space and an innovative city itself.

On the Investmem System Innovation of Agriculture Industrialization In Anhui Province

In this paper draw on the innovative concept of investment in the system of agriculture industrialization, examines the status of the industrialization of agriculture in Anhui Province, the industrialization of agriculture investment regime status quo, elaborated on the meaning of investment regimes investment system innovation on innovation and industrialization of agriculture, Anhui should be investment in the industrialization of agriculture system innovation, and promote the development of Anhui Province, rural and agricultural industrialization, specification and guidance, as well as the establishment and improvement investment regime; focuses on the innovative design of the investment regime of the industrialization of agriculture in Anhui Province.

Research on Training Mode and Mechanism of Economic Management Talents of ＂Innovation-Entrepreneurship Type＂

Innovation is an inexhaustible motive force for the prosperity of a country. Only make full use of creative thinking, can society have a substantial development. Cultivating innovative and entrepreneurial talents for the society is an inescapable mission of colleges and universities. Entrepreneurship and innovation are conducive to China’s enterprises in many aspects of structural optimization. Talents with certain innovation ability can meet the requirements of social development. The colleges and universities are important bases for cultivating innovative talents which take it as a strategic task to cultivate innovation-entrepreneurship type talents. Nevertheless, most of the colleges and universities do not pay attention to innovation and entrepreneurship education and the teaching institutions should actively reform, and make full use of advanced information technology and train innovative talents. In this paper, we discuss the importance of training mode and mechanism of economic management talents with innovation-entrepreneurship type, and we put forward the direction of innovation and entrepreneurship education, at the same time, an innovative management mechanism should be established.

The Impact of Corporate Cultural Innovation on theEnterprise Management Innovation

Enterprise Management Innovation has been a topic of concern to the business community and holds the same opinions to adhere to corporate management for innovation, but how to make companies management innovation becomes the business people must face. I believe that： enterprise management innovation is the innovation of the modem enterprise system, enterprise management innovation is necessary not only to establish modem corporate governance institutions, but also to establish a sound management system. Based on this idea, the purpose of this paper is to explore the enterprise management innovation, a true reflection of the necessity and creative approach to business management innovation. Through analysis, the enterprise management innovation is the scientific concept of development of specific applications in the field of enterprise management. Enterprise management innovation is the development of internal demand point of view, hoping to be helpful for Chinese enterprises to occupy a place in the fierce competition in the international market.

The Entrepreneurial Marketing Concept and Its Application by the International New Ventures

For the last two decades, there has been an ongoing research concerning the international new ventures （INV） or born global （BG） companies which are rapidly entering foreign markets. They face challenges connected with their marketing activity, because they launch relatively more product innovations in a shorter time than the gradually internationalized companies （GRAD）. The entrepreneurial marketing （EM） concept could become a solution to some of these challenges, because of a greater entrepreneurial intensity （EI） and different decision-making approach than ＂classical＂ marketing concept. This study＇s aim is to analyze the EM concept and application of its elements by the INVs originating from Poland. Based on two computer-aided telephone interview （CATI） studies of INVs from the Polish industrial processing sector, the central elements of EM, applied by them, are explored, together with their relationship to INV performance. As it is shown, the INVs introduce significantly more product innovations than the gradually internationalized small and medium sized enterprises （SMEs）. They often exceed competitors in the speed of launching innovations and are flexible in entering new markets. The entrepreneurial orientation （EO） indicators are at low to medium levels in all studied SMEs. However, the propensity to risk is slightly stronger in the INVs and correlated moderately with the financial performance. As the study shows, lack of emphasis on marketing planning and information gathering is the characteristic of the Polish INVs, which may testify to their effectual approach to decision making. Furthermore, similar as in the foreign-based INVs, there may exist a relationship between the application of the EM concept and performance of the Polish INNs, which, however, requires further study with respect to some mediating factors. It has been concluded that innovativeness of the product offering and propensity to risk seems to be the characteristic EM concept elements accompanying the rapid internationalization of INVs. The future research should focus on other elements of the EM-mix applied by INVs originating from emerging economies.

Research on the Current Condition of College Tourism Personnel Training Mode and Vocational Education Reforms

In this paper, we conduct research on the current condition of college tourism personnel training mode and vocational education reforms. Paying attention to the current social development innovation spirit, how to make students possess the necessary ability to innovate, is this the prime problem of the education. A lot of highly educated personnel in order to better adapt to social development and changes, constantly to learn knowledge, also has the characteristics of vocational college students. Our research combines the characteristics of the college tourism personnel training mode with the education reform which will enhance the performance of the teaching process.

Innovation and Technical Efficiency in the Smallholder Dairy Production System in Ethiopia

This study provides estimates of smallholder household＇s production efficiency and its determinants, and separately analyses the technical efficiency of dairy technology adopting and non-adopting farmers using data from Ethiopia. Cobb-Douglas stochastic frontier production function was modeled in the context of local level agricultural innovation systems framework and estimated using 2011 milk production data on 304 dairy farmers. Results show that the mean level of technical efficiency among the sampled farmers was about 26%. This result suggests that there is room for significant increases of production through reallocation of existing resources. Despite significant variation among farmers, these results also indicate only 19% of farmers have mean efficiency scores （_〉 50%）, implying a need to focus on creating innovation capacity that pushes the production frontier outward in the dairy production system. It is also revealed that individual farm households＇ efficiency varied widely across dairy technology adoption status, gender and districts. The significant gamma （g） statistic, of 0.9985 in the analysis indicates that about 99.85% variation in the output of milk production would be attributed to technical inefficiency effects （those under farmer＇s control） while only 0.0015% would be due to random effects, i.e., beyond the farmers control and hence calling for a focus on efficiency enhancing investments. Education, farm size, extension visit and off-farm income opportunity were found to be efficiency enhancing. The study recommends that different components of an agricultural innovation system have to interact to improve the innovation capacity of different actors and thereby improve the estimated technical inefficiencies.

Analysis of Managing Creativity for Entrepreneurs

In Indonesia, open unemployment until August 2011 was 7,700,086. Although this number has decreased compared with the number of unemployed in February 2011, which is 8,117,631, but the decline is not very significant. Unemployment occurs because labor forces are not absorbed into employment. One way to reduce unemployment is to open their own employment or become entrepreneurs. In fact, the government of Indonesia has made some efforts to the growth of new entrepreneurs, for example, by providing funding for student entrepreneurship program to a number of universities in Indonesia. However, efforts by the government are useless if there is no intention in the individual itself, and there are five factors driving intention in entrepreneurship, which invest, creativity, market opportunity, autonomy, status. Meanwhile, some researchers have conducted research about factor which driving the entrepreneurial intention. The result of that research shows that the most encouraging factor is the creativity. However, creativity must be managed properly in order to give optimal results This article wants to analyze the management of creativity among entrepreneurs in order to give optimal results. The research was conducted among young entrepreneurs, which are still a college student or had graduated from college. The total informants for this research are five informants from three private universities/colleges. This research used interview to collect data. This study attempted to process qualitative data obtained from interviews with young entrepreneurs. The result of this research is all of the respondents use some techniques to maintain and enhance creativity, such as ＂allow you to creative＂, ＂think out of the box＂, and ＂be persistent＂. From the findings of this study, it also can be seen that the young entrepreneurs are able to overcome the barriers to creativity, ＂believing that I am not creative＇

Entrepreneurial Orientation,Knowledge creation process and New Product Development Performance

This paper analyzed the relationship between entrepreneurial orientation and new product development perlormance based on the perspective of knowledge creation process. Through a questionnaire survey, we found that entrepreneurial orientation is positively related to new product performance, and knowledge creation process plays a mediating role in this relationship. This article examines the role of entrepreneurial orientation on new product innovation performance in Chinese situations, and it is the first time to check the intermediary functions on each dimension of knowledge test between entrepreneurial orientation and new product development performance.

Specific Financial Constraints of Innovative Companies： Theoretical Approach

When a small and medium-sized enterprise （SME） decides to invest in an innovative project, it becomes attached to a high level of uncertainty （Hall ＆ Lerner, 2009） and it could meet some financial constraints （Kerr ＆ Nanda, 2014）. This work is trying to apprehend the specific financial problems which SMEs, working on innovative projects, might face in a context characterized by a lack of liquidity, and it aims to improve the understanding of previous theoretical and empirical studies that dealt with the subject of financing these innovative companies. Moreover, it appears that it is important to ask the following question： Are there specific financial constraints to innovative SMEs？ In order to answer the preceding question, this paper presents firstly the concept of innovation within companies. Secondly, it describes the specificities bound to the diverse financing approaches： in terms of risk, uncertainty, asymmetric information and profitability of an innovative project, while developing a theoretical approach concerning the possible constraints of financing the innovative companies.

Research on the Innovativeness and Characteristic of Digital Media under the Environment of Internet and Big Data

In this paper, we conduct survey and research on the innovativeness and characteristic of digital media under the environment of Internet and big data. Under the background of the era of rapid change, the current education system is more severe impact and challenge. Creative industry is the product of cultural industry development to a new stage, is the most creative cultural industry and the origin of the core part of the new economic era of creativity industry is the condition of globalization. The research indicates that the combination of the big data with digital media is necessary and needed. In the future, we will test more related combination and creativeness.

Facilitating knowledge management strategies through IT and HRM

In an increasingly competitive environment, where new business practices are regularly introduced, organizations have to be innovative to survive. In the present competitive climate, knowledge is considered as the main distinguishing factor of business success, and it is seen as the foundation of organization＇s innovation. The emergence of knowledge-intensive society has changed the nature of business competition. Hence knowledge needs to be appropriately managed. Knowledge Management （KM） focuses on managing different knowledge processes such as acquiring, creating, storing, sharing, transferring and applying implicit and explicit knowledge with objective of product and process innovation, performance development and sustainable competitive advantage. This paper tries to demonstrate KM lead to promotion of innovation and performance when it is correctly supported by human resource management （HRM） and information technology （IT）. The questions we will try to investigate in this paper are： How knowledge in organizations can be managed？ What is the connection between HRM, IT and effective implementation knowledge management strategies and how these relationships affect on organizational goals？ For this means, this study ftrst states the importance of knowledge, KM process and introduces two strategies for managing knowledge （exploitative and explorative strategy）. Next, it demonstrates each strategy requires to desired facilitator to support them in action. Finally, with presenting of model, this study concludes that each one of strategy can cover some KM process. Hence for the effective implementation of knowledge management process, organizations have to utilize both strategies.