The Chinese economy appears the double-restraint characteristic at present stage including mainly resources restraint and market restraint. With the policy of reform and opening up, and especially after accelerating t...The Chinese economy appears the double-restraint characteristic at present stage including mainly resources restraint and market restraint. With the policy of reform and opening up, and especially after accelerating the two fundamental changes put forward by central government, the transformation of the economic growth mode achieved positive progress in China. There was still no brand from China mainland belonging to the 100 top world valuable brands according to Business Weekly of America in 2006. By 2007, a total of 1957 China top brand, 10 world famous China top brand are awarded in china to form a powerful enterprise group. But how to assess a brand is still troublesome. This paper shows the evolution of the policy and discusses the dilemma expecting the advice from the domestic and abroad.展开更多
In a globalized world, not only the business market is overlapped but also marketing models take shape within economic systems. While there has been a proliferation in the implementation of marketing in the private se...In a globalized world, not only the business market is overlapped but also marketing models take shape within economic systems. While there has been a proliferation in the implementation of marketing in the private sector, this paper provides a useful entry point for the understanding role of marketing within the nonprofit sector focused on China, the second worldwide economic power. A number of senior managers and directors from different Non-Governmental Organizations （NGOs） were interviewed of what they understood marketing to be and how they considered and implemented marketing within organizational strategy. The findings showed that while marketing was identified as an interesting and influential concept, Chinese nonprofit managers generally had a limited understanding of a marketing theory. The article further discusses reasons behind the dynamic based on personalized networks of influence used and the potential implications for nonprofit entities in China, a sector that plays a very noteworthy role in transformative economies.展开更多
AT the"International Exchanges on Open Innovation"held in San Francisco in 2015,one question was raised:"If you were an engineer and would like to make a creative idea into a product within one or two w...AT the"International Exchanges on Open Innovation"held in San Francisco in 2015,one question was raised:"If you were an engineer and would like to make a creative idea into a product within one or two weeks,which city would be your choice?"Founder&CTO of Spark Labs Global Ventures,Zachary Crockett’s answer was Shenzhen.Known as entrepreneurs’heaven,Shenzhen gives priority to innovation education and make students’dreams reality.展开更多
文摘The Chinese economy appears the double-restraint characteristic at present stage including mainly resources restraint and market restraint. With the policy of reform and opening up, and especially after accelerating the two fundamental changes put forward by central government, the transformation of the economic growth mode achieved positive progress in China. There was still no brand from China mainland belonging to the 100 top world valuable brands according to Business Weekly of America in 2006. By 2007, a total of 1957 China top brand, 10 world famous China top brand are awarded in china to form a powerful enterprise group. But how to assess a brand is still troublesome. This paper shows the evolution of the policy and discusses the dilemma expecting the advice from the domestic and abroad.
文摘In a globalized world, not only the business market is overlapped but also marketing models take shape within economic systems. While there has been a proliferation in the implementation of marketing in the private sector, this paper provides a useful entry point for the understanding role of marketing within the nonprofit sector focused on China, the second worldwide economic power. A number of senior managers and directors from different Non-Governmental Organizations （NGOs） were interviewed of what they understood marketing to be and how they considered and implemented marketing within organizational strategy. The findings showed that while marketing was identified as an interesting and influential concept, Chinese nonprofit managers generally had a limited understanding of a marketing theory. The article further discusses reasons behind the dynamic based on personalized networks of influence used and the potential implications for nonprofit entities in China, a sector that plays a very noteworthy role in transformative economies.
文摘AT the"International Exchanges on Open Innovation"held in San Francisco in 2015,one question was raised:"If you were an engineer and would like to make a creative idea into a product within one or two weeks,which city would be your choice?"Founder&CTO of Spark Labs Global Ventures,Zachary Crockett’s answer was Shenzhen.Known as entrepreneurs’heaven,Shenzhen gives priority to innovation education and make students’dreams reality.
