This paper examines the effect of adding the third screen to current newspaper business models. Newspapers have begun to employ such technologies to bolster audience numbers and to attract more advertisers. The compar...This paper examines the effect of adding the third screen to current newspaper business models. Newspapers have begun to employ such technologies to bolster audience numbers and to attract more advertisers. The comparison of the old revenue model of newspapers with a new emerging business model utilizing newer technologies allows a framework of a possibly new model to be applied to older models. Media are desperate to gain audiences lost in the past decade and trying to reformulate their current business models to reflect new technology. The way media are framing the third screen as a possible savior to their current business model shows that the media realize the old model of revenue through advertising and subscriptions is antiquated. This paper presents a new business model for media by embracing new technologies and adds to current scholarship of media management in a new technologically inclined world.展开更多
文摘This paper examines the effect of adding the third screen to current newspaper business models. Newspapers have begun to employ such technologies to bolster audience numbers and to attract more advertisers. The comparison of the old revenue model of newspapers with a new emerging business model utilizing newer technologies allows a framework of a possibly new model to be applied to older models. Media are desperate to gain audiences lost in the past decade and trying to reformulate their current business models to reflect new technology. The way media are framing the third screen as a possible savior to their current business model shows that the media realize the old model of revenue through advertising and subscriptions is antiquated. This paper presents a new business model for media by embracing new technologies and adds to current scholarship of media management in a new technologically inclined world.
