This paper discussed the cost and benefit level of the marketing mix of organic vegetable cultivation. In 2011, the research assessed the effectiveness of policy of＂Go Organic 2010＂ in Semarang municipality. The obj...This paper discussed the cost and benefit level of the marketing mix of organic vegetable cultivation. In 2011, the research assessed the effectiveness of policy of＂Go Organic 2010＂ in Semarang municipality. The objectives of this work are to assess： （1] program implementations; （2） related stakeholders; C3] external and internal constrains; （4] the level of effectiveness; and （5） the efficiency on the use of production factors. Further, it aims to improve the competitiveness of the agricultural commodity through using efficient production factors, lessening the environmental damage as the use of pesticide, and promoting awareness of responsibilty among government, university, and society. Having employed interactive approach and SPSS 13.0 program, the result indicates that behavior of farming in the research area sounds to be less efficient. Further, agriculture extension agent performance in Semarang needs also to be better improved. Therefore, improvement on counselling activities is proposed to be a solution to make the performance of the extension optimum. Meanwhile, the number of extension agents is not sufficient. It is expected that the ideal number for extension--one village one extension--can be applied.展开更多
The survey was carried out in Ekiti, Oyo, Ogun, Ondo, and Osun states located in SW Nigeria. The respondents for the study include thirty marketers and thirty producers of African walnut randomly selected within each ...The survey was carried out in Ekiti, Oyo, Ogun, Ondo, and Osun states located in SW Nigeria. The respondents for the study include thirty marketers and thirty producers of African walnut randomly selected within each of the state, making a total of 60 respondents per state and 300 for the five states. Two sets of structured questionnaires were designed, one for each eatergory of the respondents. The questionnaires were designed to solicit information on demographic characteristics of the producers and marketers of African walnut, production and marketing challenges of the walnut, price trend along the marketing chain, and interraction and relationships of the middlemen. The questionnaires were administered through individual and focus group methods. Also, indepth interview of the respondents was conducted to supplement data obtained from the questionnaires. Purposive sampling method was used to select local markets where the walnut were sold for study of the price trend of the walnut for two seasons （from 2007 to 2008）. Marketing of the walnut started with farmers that plant the perennial climber on their farmland, while the marketing intermediaries include the village merchants, wholesalers, and the retailers. Adult male dominated the production sector of African walnut while processing and marketing the nuts were mostly done by the women and children. There is high demand for the walnut as delicacy and snack; although industrial usage is yet to be fully developed. Marketing of the cooked nuts and at retail quantity had the highest profit along the marketing chain. There is need for expansion of the current scale of production of the walnut to meet increasing demand. Provision of appropriate storage facilities to prevent spoilage of the product in rural areas and good rural road network for easy conveyance to urban markets where it is majorly consumed is pertinent for marketing of the walnut.展开更多
The recent trend in tourism marketing is focus on customer relationship management. Tourism industry today is one of the highest revenue generating industry and strategic approach for sustainable development of this i...The recent trend in tourism marketing is focus on customer relationship management. Tourism industry today is one of the highest revenue generating industry and strategic approach for sustainable development of this industry hosts benefits not only for the tourism related stakeholders but also the community and economy on the whole. Oman is one of the most preferred destinations for the tourists especially after the declaration of Muscat, Arab tourism Capital for 2012. Thus to materialize this honor and position, the scientific study and analysis of tourist behavior will help to predict the future trend of tourism and will give direction for effort investment. This work presents a novel strategy to identify, analyze and highlights the main tourist behavioral factors that could increase tourists＇ loyalty to a specific destination or agency. The analytical TSS （tourism support system） will also classify customers into two categories--first category will be classified as ＂LT （loyal tourists）＂ and second category as ＂NLT （non-loyal tourists）＂. Dataset is collected from a tourism business organization. Twenty-four attributes and 545 instances were collected and were analyzed by algorithms like logistics, forest of random trees, naive Bayes, J48 and Id3. The explanatory variables were defined, and some transformations were done to identify the response variable. Entropy was used and adapted in order to find the response variable from the explanatory variables. The results obtained from this work confirm that the generated rules can be used for future prediction and tourism business can be improved and efforts can be directed in right place for the right consumer resulting in high return on investment.展开更多
文摘This paper discussed the cost and benefit level of the marketing mix of organic vegetable cultivation. In 2011, the research assessed the effectiveness of policy of＂Go Organic 2010＂ in Semarang municipality. The objectives of this work are to assess： （1] program implementations; （2） related stakeholders; C3] external and internal constrains; （4] the level of effectiveness; and （5） the efficiency on the use of production factors. Further, it aims to improve the competitiveness of the agricultural commodity through using efficient production factors, lessening the environmental damage as the use of pesticide, and promoting awareness of responsibilty among government, university, and society. Having employed interactive approach and SPSS 13.0 program, the result indicates that behavior of farming in the research area sounds to be less efficient. Further, agriculture extension agent performance in Semarang needs also to be better improved. Therefore, improvement on counselling activities is proposed to be a solution to make the performance of the extension optimum. Meanwhile, the number of extension agents is not sufficient. It is expected that the ideal number for extension--one village one extension--can be applied.
文摘The survey was carried out in Ekiti, Oyo, Ogun, Ondo, and Osun states located in SW Nigeria. The respondents for the study include thirty marketers and thirty producers of African walnut randomly selected within each of the state, making a total of 60 respondents per state and 300 for the five states. Two sets of structured questionnaires were designed, one for each eatergory of the respondents. The questionnaires were designed to solicit information on demographic characteristics of the producers and marketers of African walnut, production and marketing challenges of the walnut, price trend along the marketing chain, and interraction and relationships of the middlemen. The questionnaires were administered through individual and focus group methods. Also, indepth interview of the respondents was conducted to supplement data obtained from the questionnaires. Purposive sampling method was used to select local markets where the walnut were sold for study of the price trend of the walnut for two seasons （from 2007 to 2008）. Marketing of the walnut started with farmers that plant the perennial climber on their farmland, while the marketing intermediaries include the village merchants, wholesalers, and the retailers. Adult male dominated the production sector of African walnut while processing and marketing the nuts were mostly done by the women and children. There is high demand for the walnut as delicacy and snack; although industrial usage is yet to be fully developed. Marketing of the cooked nuts and at retail quantity had the highest profit along the marketing chain. There is need for expansion of the current scale of production of the walnut to meet increasing demand. Provision of appropriate storage facilities to prevent spoilage of the product in rural areas and good rural road network for easy conveyance to urban markets where it is majorly consumed is pertinent for marketing of the walnut.
文摘The recent trend in tourism marketing is focus on customer relationship management. Tourism industry today is one of the highest revenue generating industry and strategic approach for sustainable development of this industry hosts benefits not only for the tourism related stakeholders but also the community and economy on the whole. Oman is one of the most preferred destinations for the tourists especially after the declaration of Muscat, Arab tourism Capital for 2012. Thus to materialize this honor and position, the scientific study and analysis of tourist behavior will help to predict the future trend of tourism and will give direction for effort investment. This work presents a novel strategy to identify, analyze and highlights the main tourist behavioral factors that could increase tourists＇ loyalty to a specific destination or agency. The analytical TSS （tourism support system） will also classify customers into two categories--first category will be classified as ＂LT （loyal tourists）＂ and second category as ＂NLT （non-loyal tourists）＂. Dataset is collected from a tourism business organization. Twenty-four attributes and 545 instances were collected and were analyzed by algorithms like logistics, forest of random trees, naive Bayes, J48 and Id3. The explanatory variables were defined, and some transformations were done to identify the response variable. Entropy was used and adapted in order to find the response variable from the explanatory variables. The results obtained from this work confirm that the generated rules can be used for future prediction and tourism business can be improved and efforts can be directed in right place for the right consumer resulting in high return on investment.
