推动广播节目供应链的再造——音乐之声制播分离的管理探索与认识

本文认为,制播分离能够促进广播电台体制机制的创新;制播分离的实施,需要电台重新设定节目的产出流程。文中通过对中央人民广播电台音乐之声制播分离探索的分析,特别指出,制播分离后媒体的宣传管理要用严格的工作流程保障节目监管和舆论引导到位,要把握好广播电台公益性、娱乐性与产业性之间的关系。

电视节目的社会化制作

随着电视节目的需求量急剧增加,单靠电视台自身的制作实力已不能满足节目播出的需求,从今年四月份起,中央电视台五套(体育频道)、八套(文艺频道)节目实行“制播分离”,这是中央电视台今年体制改革的一场重头戏。 “制播分离”的基本特征是:除了主体新闻等发挥导向作用的内容由电视台承担制作,其它一般电视节目则放手由社会上的电视节目制作公司承制,电视台只管节目的购买、审查把关和播出,这样既可以有效控制电视台日益增大的成本投入,同时也有利于发动社会力量,通过更激烈的竞争提高电视节目质量。 酝酿之中的电视节目制播分离改革,正使越来越多的人动心。

影视艺术走下神坛

电子技术的跨越式发展,使得电视节目制作设备价格大幅降低,设备操作数字智能化,电视节目传播多渠道化,随着我国受众综合文化素质的提高,影视艺术的门槛终于降低,平民象进行美术音乐等艺术创作一样,参与影视艺术创作成为了现实,可望不可及的影视艺术终于一步步走下了神坛。

A Study on Representations of Youth in Chinese （Mainland） Youth Cinema

This study＇s objective is to thoroughly analyze representations of teenage sexuality portrayed in two Chinese youths＇ films, which represent social, cultural, and historical diversities in China's Mainland, as well, to unfold some particular natures and trends of Chinese youth cinema in the context of globalization and internationalization. Content analysis and methodology of narrative explore the ideological nature of representations of youth as well as the interpretation of trends in Chinese youth cinema. This study argues the particular manners of representations of Chinese youth in the youths＇ films produced in China's Mainland, through distinct elements such as film properties, film discourse, and acting on set It will explain how functional and social category diversity, cultural diversity, and historical diversity derive the actuality in Chinese communities, and center on a series of sex-based issues that revel correlations between Chinese youths＇ ideology, psychology, and social construction. Including a discussion of technical factors, it defines the specific natures of Chinese youth cinema in the region based on fixed parameters of culture or ancestry that convey rhetorical messages to discover the characteristics of genre film so that the interpretation of the term ＂peers groups＂ represents the values and beliefs in modern Chinese society, thus presenting the exchange approaches which construct and validate the relationship among society, global film industry, young audience and film content.

北京社会影视公司电视节目生产状况分析

社会影视公司是北京影视产业、传媒系统和现代社会的有机组成部分。其生产的电视节目交叉覆盖传统媒体和新媒体,成为电视台、视频网站、付费电视、移动互联网的重要节目来源。社会影视公司逐渐成为电视节目生产和交易的生力军,但也存在标杆企业较少、生产实力悬殊、节目类型单一、品牌节目少且层次低等问题。高质量、制度化、规范化的电视节目社会化制作还有很长的路要走。