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论近因效应与品牌危机的应对 被引量:2
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作者 沈云林 《长沙大学学报》 2005年第6期32-33,41,共3页
在市场经济条件下,品牌与品牌危机是相随相生的。根据卢钦斯的连续实验,品牌危机产生的机理是负近因效应———新出现的消极意义的刺激对良好产品印象的反转作用,应对品牌危机应当善用正近因效应原理———迅速发出积极意义的品牌信息,... 在市场经济条件下,品牌与品牌危机是相随相生的。根据卢钦斯的连续实验,品牌危机产生的机理是负近因效应———新出现的消极意义的刺激对良好产品印象的反转作用,应对品牌危机应当善用正近因效应原理———迅速发出积极意义的品牌信息,并智慧地把握好“快”、“诚”和“升”的三字要诀。 展开更多
关键词 近因效应 品牌危机 加重效应 品牌形象
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Selective tandem hydrogenation and rearrangement of furfural to cyclopentanone over CuNi bimetallic catalyst in water 被引量:5
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作者 Shujing Zhang Hong Ma +5 位作者 Yuxia Sun Xin Liu Meiyun Zhang Yang Luo Jin Gao Jie Xu 《Chinese Journal of Catalysis》 SCIE EI CAS CSCD 2021年第12期2216-2224,共9页
Tandem catalysis for the hydrogenation rearrangement of furfural(FA)provides an attractive solution for manufacturing cyclopentanone(CPO)from renewable biomass resources.The Cu-Ni/Al-MCM-41 catalyst was synthesized an... Tandem catalysis for the hydrogenation rearrangement of furfural(FA)provides an attractive solution for manufacturing cyclopentanone(CPO)from renewable biomass resources.The Cu-Ni/Al-MCM-41 catalyst was synthesized and afforded excellent catalytic performance with 99.0%conversion and 97.7%selectivity to CPO in a near-neutral solution under 2.0 MPa H2 at 160℃ for 5 h,much higher than those on other molecular sieve supports including MCM-41,SBA-15,HY,and ZSM-5.A small amount of Al highly dispersed in MCM-41 plays an anchoring role and ensures the formation of highly dispersed CuNi bimetallic nanoparticles(NPs).The remarkably improved catalytic performance may be attributed to the bimetallic synergistic and charge transfer effects.In addition,the initial FA concentration and the aqueous system pH required precise control to minimize polymerization and achieve high selectivity of CPO.Fourier transform infrared spectroscopy and mass spectra results indicated that polymerization was sensitive to pH values.Under acidic conditions,FA and intermediate furfuryl alcohol polymerize,while the intermediate 4-hydroxy-2-cyclopentenone mainly polymerizes under alkaline conditions,blocking the cascade of multiple reactions.Therefore,near-neutral conditions are most suitable for minimizing the impact of polymerization.This study provides a useful solution for the current universal problems of polymerization side reactions and low carbon balance for biomass conversion. 展开更多
关键词 Tandem catalysis Bimetallic synergic effect CYCLOPENTANONE FURFURAL Hydrogenation-rearrangement
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