动漫出版产业IP化运营路径与趋向

在"互联网+"背景下,知识产权(IP)作为文化产业中跨媒介、跨形态、跨行业多元发展的核心资源和永续性经营资产,具备"一源多用"属性。动漫出版产业IP化运营经由纸媒、数字、移动智能终端的第三方应用程序(APP)到融合媒体出版的路径,通过精品内容生产、用户精准定位、跨界平台搭建实现盈利。动漫IP开发的产业链中,影视热出版遇冷的症候成为困扰出版产业的桎梏,形成全产业链、注重整合营销人才的培育是未来发展的关键。

本土动漫的昨日、今日、明日——中国动漫出版产业分析

中国动画，曾经有过辉煌的过去：起步早，国际影响大；品种多、品质优；形成了独步天下的“中国动画学派”。是中国影片在国际上获奖最多的一个片神，是难得的文化瑰宝。

动漫出版产业的版权困境与对策分析

我国动漫出版产业的前景虽被国内外动漫界一致看好,但在目前的发展过程中依然存在诸多问题,其中,版权困境是制约其发展的基础的、首要的问题。要解决此困境,需从完善动漫版权保护的立法,加强立法的系统性、针对性,加强动漫版权的行政管理和行业自律,提高出版企业动漫版权保护意识等方面着手,从而保障动漫出版产业"又好又快发展"。

媒介生态视域下国漫出版全球化的路径思考

在媒介生态学的视野下,国漫出版产业发展迅速,使得国漫全球化成为新的方向,但是全球动漫文化生态成形、国漫创作人才的流失,以及国漫产品生态建设的不成熟等诸多因素成为制约国漫走出国门的因素。文章立足于媒介生态环境的视角,通过探寻文化的破壁、培育专业型人才以及打造超级IP等方式去思考国漫出版产业全球化的方式路径,从而探寻国漫发展新的可能性。

The Theory and Practice of Research-and-Discussion Teaching --Taking the Animation Teaching as an Example

Along with the support policy for the development of domestic animation by State Administration of Press, Publication, Radio, Film and Television of The People＇s Republic of China and local governments, the domestic animation industry has wide development prospects. According to statistics, there are more than 500 colleges and universities opening animation specialty and more than thousands of universities having related courses. But in recent years, there has been a contradictory phenomenon. On one hand, it is really hard for large numbers of graduates to find jobs related to animation. On the other hand, it is difficult for domestic animation enterprises to recruit outstanding animation talents. The main reason for this phenomenon is that the animation education in colleges and universities can not satisfy the demand from market and can not meet the requirements of the animation industry development in china.So we have the necessity to discuss the suitable education mode for animation development.