色彩在食品包装设计中的引导作用

包装设计中的色彩使用极为广泛,色彩搭配方式也各有所长。但经过仔细分析可见,每种包装色彩的使用,总是会遵循着一定的规律。尤其在食品包装设计中色彩更显突出。消费者在购买食品时,总是会选择自己所喜欢食品的味道。那么,在包装中如何体现出这种需求,除了使用具体图形之外,大部分食品是凭借色彩来表现味觉感的。

Painting Color Elements in the Packaging Design of the Application Research

In this paper, the color elements of painting in the package design and color selection are studied, finding that although the color painting on the function of packaging design and color is different, but the color elements of painting can be used in the design of the packing. Through the research and analysis, any basic training is useful and necessary, and any basic training is step by step and also whether to study painting masters can learn to essence. It＇s important that design excellent works in the future.