In modem society, advertising plays a very important role in people＇s daily life. We can not imagine the world without advertisements. Advertisers try every means to design persuasive advertisements for their product...In modem society, advertising plays a very important role in people＇s daily life. We can not imagine the world without advertisements. Advertisers try every means to design persuasive advertisements for their products by attractive patterns, photos and colors, as well as commonly shared resources of language. The use of presupposition in advertising language, which is an important topic in pragmaties, can serve the function fairly well. This paper first presents a general review of previous studies on presupposition phenomena in advertising language, then investigates the use of presuppositions in advertising language by both qualitative and quantitative analyses. By qualitative analysis, the author tries to explore the functions of each type of presuppositions in advertising texts; by quantitative analysis, 100 sentences selected from various advertisements for different products are examined.展开更多
In the basic concepts of mathematic culture, mathematics was given a broad meaning. Mathematics is not only a scientific language, a system of knowledge, but also a way of thinking, a kind of art has aesthetic feature...In the basic concepts of mathematic culture, mathematics was given a broad meaning. Mathematics is not only a scientific language, a system of knowledge, but also a way of thinking, a kind of art has aesthetic features. On this basis, the meaning of mathematical quality should have a new exposition, the essence of mathematical quality is integration of mathematic cultural values, knowledge, abilities, psychological, while the key to the quality of mathematics education is to fully embody the essence of mathematics culture, let the concepts of mathematic cultm＇e integrated to the whole process of mathematics education.展开更多
The recent years have witnessed increasing opportunities for people from various cultural backgrounds to communicate with each other, which is naturally based on a general grasp of cultural knowledge and communicative...The recent years have witnessed increasing opportunities for people from various cultural backgrounds to communicate with each other, which is naturally based on a general grasp of cultural knowledge and communicative techniques in cross-cultural settings. However, there often exist cultural clashes in such cases, especially between Chinese and English speaking people, which are deeply rooted in the wide differences in their languages and thinking modes. Indeed, this also serves to be an important part in the acquisition of the English culture for Chinese students in the current educational climate. The paper is intended to provide a contrastive analysis of the major cultural differences between Chinese and English speaking people in their thinking modes in three aspects of the descriptive versus the formal, the concrete versus the abstract, and the practical versus the logical form the linguistic perspective. And the paper comes to the conclusion that a general understanding of these significant differences may enable Chinese-speaking people and English-speaking people to establish a more efficient communication with each other.展开更多
Different cultural backgrounds result in a different way of thinking and cultural characteristics, and this difference are reflected in the life, production, culture, education and other aspects. Chinese and Westerner...Different cultural backgrounds result in a different way of thinking and cultural characteristics, and this difference are reflected in the life, production, culture, education and other aspects. Chinese and Westerners have different social and historical and cultural traditions, forming a distinctive way of thinking. Such as the differences between marginal thinking and logical thinking, differences between comprehensive thinking and analytical thinking, differences between focusing on ＂unity＂ and tending to ＂opposite＂, differences between focusing on perceptual and on rational thinking, all of these ways of thinking result in different ways of expression and language in cross-cultural teaching, different ways of behavior and interactions and different view of life and values.展开更多
文摘In modem society, advertising plays a very important role in people＇s daily life. We can not imagine the world without advertisements. Advertisers try every means to design persuasive advertisements for their products by attractive patterns, photos and colors, as well as commonly shared resources of language. The use of presupposition in advertising language, which is an important topic in pragmaties, can serve the function fairly well. This paper first presents a general review of previous studies on presupposition phenomena in advertising language, then investigates the use of presuppositions in advertising language by both qualitative and quantitative analyses. By qualitative analysis, the author tries to explore the functions of each type of presuppositions in advertising texts; by quantitative analysis, 100 sentences selected from various advertisements for different products are examined.
文摘In the basic concepts of mathematic culture, mathematics was given a broad meaning. Mathematics is not only a scientific language, a system of knowledge, but also a way of thinking, a kind of art has aesthetic features. On this basis, the meaning of mathematical quality should have a new exposition, the essence of mathematical quality is integration of mathematic cultural values, knowledge, abilities, psychological, while the key to the quality of mathematics education is to fully embody the essence of mathematics culture, let the concepts of mathematic cultm＇e integrated to the whole process of mathematics education.
文摘The recent years have witnessed increasing opportunities for people from various cultural backgrounds to communicate with each other, which is naturally based on a general grasp of cultural knowledge and communicative techniques in cross-cultural settings. However, there often exist cultural clashes in such cases, especially between Chinese and English speaking people, which are deeply rooted in the wide differences in their languages and thinking modes. Indeed, this also serves to be an important part in the acquisition of the English culture for Chinese students in the current educational climate. The paper is intended to provide a contrastive analysis of the major cultural differences between Chinese and English speaking people in their thinking modes in three aspects of the descriptive versus the formal, the concrete versus the abstract, and the practical versus the logical form the linguistic perspective. And the paper comes to the conclusion that a general understanding of these significant differences may enable Chinese-speaking people and English-speaking people to establish a more efficient communication with each other.
文摘Different cultural backgrounds result in a different way of thinking and cultural characteristics, and this difference are reflected in the life, production, culture, education and other aspects. Chinese and Westerners have different social and historical and cultural traditions, forming a distinctive way of thinking. Such as the differences between marginal thinking and logical thinking, differences between comprehensive thinking and analytical thinking, differences between focusing on ＂unity＂ and tending to ＂opposite＂, differences between focusing on perceptual and on rational thinking, all of these ways of thinking result in different ways of expression and language in cross-cultural teaching, different ways of behavior and interactions and different view of life and values.
