冬奥背景下我国区域滑雪产业优化策略研究

区域滑雪产业的快速发展是当前我国体育产业增速发展的重要内容,对加快体育产业和经济增长具有重要的现实意义。冬奥会的成功申办,更是为我国滑雪产业创造了发展时机,必将推动区域滑雪产业进入发展新时期,迎来发展新高峰。为此针对我国区域滑雪产业基本概况提出加快推进我国区域滑雪产业优化发展策略和方法,旨在增创滑雪产业持续发展新优势,调整优化滑雪产业结构,为政府及相关部门提供有益参考。

冬奥背景下我国区域滑雪产业结构效应研究

冬奥会与滑雪产业发展密切相关,从区域角度对冬奥背景下滑雪产业结构效应进行判断是提升滑雪产业现实作用的重要前提。通过文献分析、实地调查及专家访谈法,对冬奥背景下我国区域滑雪产业结构效应的理论组成及现实提升策略进行研究。结果表明,区域滑雪产业结构状态及其变动对区域经济增长及相关产业发展的带动作用突出;具体结构效应表现出对区域其他产业发展的关联效应形成,对区域消费市场的引领与带动效应显现,对区域经济增长及城市发展的推动效应被重视。但是目前我国区域滑雪产业结构效应呈现中存在问题,需要构建区域滑雪产业比较优势,以大型滑雪旅游度假区为区域聚集关键点,并形成相应区域的"有为政府"供给。

冬奥背景下我国区域滑雪产业发展研究

伴随着北京联合张家口成功申办2022年冬季奥林匹克运动会的喜讯,我国滑雪产业迎来了大发展的黄金阶段。运用文献资料法、专家访谈法、实地调查法等多种研究方法,从我国区域滑雪产业发展现状入手,全面梳理我国区域滑雪产业的发展特征,进而为我国区域滑雪产业的发展提供科学的理论依据和方法借鉴。研究表明,我国滑雪产业具有不均衡性、依赖性、滞后性的发展特征,为推动我国区域滑雪产业的规范性及可持续发展,应当融合各区域特色,发挥优势打造世界一流滑雪品牌,建立完善的法制保障体系,加大滑雪配套产业开发力度,借助冬奥契机,促进我国各区域滑雪产业的腾飞。

北京冬奥会背景下我国区域滑雪产业优化策略研究

随着人民生活水平的不断提高,冰雪体育旅游逐渐走入普通大众的视野,2022年北京冬奥会的成功申办为我国冰雪体育产业的发展提供了难得的机遇。“冰天雪地也是金山银山”的理念使冰雪冷经济逐渐火热,成为我国潜力巨大的朝阳产业。笔者从三个方面探讨了冬奥会背景下我国区域滑雪产业优化发展的长期策略,并提出了冬奥会背景下我国区域滑雪产业优化的现实策略。

区域滑雪产业结构效应评价初探

通过文献分析、系统分析等研究方法,对我国区域滑雪产业结构效应评价进行了初步探索,以期揭示提升滑雪产业结构效应应关注区域滑雪产业与区域主导产业的关系,从而推动我国区域滑雪产业快速发展。研究表明:产业结构理论、区域经济理论是区域滑雪产业结构效应评价的理论依据,能够为正确判断滑雪产业结构效应的组成与其优化过程奠定重要基础;区域滑雪产业结构效应评价指标体系中,各级指标共21个,评价时应遵循客观公正原则、避免重复计算和遵循滑雪产业本质特征的原则,在此基础上可以形成区域滑雪产业结构效应评价的等级划分。

The Moderating Effect of the Ski Resort Environment on the Skier’s Travel Radius under the Restriction of Skill Consumption

Starting from the skill characteristics of ski tourism,this paper discusses the impact of consumer skill on travel decisions,and the moderating effect of the ski resort’s comprehensive leisure environment(including the ski resort sports environment and the regional cultural tourism environment),in order to both understand their impacts on the travel distance characteristics of skiers and attempt to provide necessary research support for the development of China’s ski industry and the construction of destinations.Based on the data from multi-period visitor surveys,this paper constructs the consumption skill-travel radius decision-making influence model under the moderating effect of the ski resort comprehensive leisure environment.The results show three main characteristics.(1)The travel radius obviously differs among skiers with different skill levels.The skill level of skiers has a significant positive effect on the larger travel radius,and a significant negative effect on the smaller travel radius.That is,skiers with a higher skill level are more inclined to undertake long-distance skiing travel,while skiers with a lower skill level are more inclined to undertake short-distance skiing travel.(2)The comprehensive leisure environment has a significant moderating effect on the skiers’travel radius,with a significant positive impact on enlarging the travel radius,while the influences on high-skill and low-skill skiers are significantly higher than on middle-skill skiers.(3)In the comprehensive leisure environment,there are differences in the moderating effect of the ski resort sports environment and the regional cultural tourism environment on the skiers travel radius,and the positive moderating effect of the ski resort sports environment on the high-skill skiers’travel radius is more obvious.While the regional cultural tourism environment has a more obvious positive moderating effect on the travel radius of non-skiers and junior skiers,it is more conducive to promoting domestic travel.In general,the skier skill level in China was generally lower,and the ski resort comprehensive leisure environment optimization is conducive to overcoming the limitation of the travel radius caused by the disadvantageous skill level of consumers.However,to promote the development of China’s ski industry in the long run,it is necessary to focus on improving the consumer’s ski skill level,but prevent the risk of losing high-skill consumers overseas.In the course of improving the level of domestic ski sports facilities,we should also focus on the domestic leisure cultural tourism environment to better enhance the attractiveness of domestic ski destinations.