This study uses the rural tourist motivation scale to measure the motivations, expectations, and satisfaction of nearly 200 rural tourists in five areas of Hainan, China by importance-Performance Analysis (IPA) and fa...This study uses the rural tourist motivation scale to measure the motivations, expectations, and satisfaction of nearly 200 rural tourists in five areas of Hainan, China by importance-Performance Analysis (IPA) and factor analysis. The results show that the main motivation for participating in rural tourism is to be close to nature, improve family rela-tionship and relaxation. Tourists are highly satisfied with the landscape and pastoral views as well as the friendliness of the local people and hotels. The results also show that the sample people most care about easy parking and reasonable prices, and they expect ethnic festivals and farm life experiences. Besides the environment, facilities, recreational activities and psychological experience of rural tourism, the overall satisfaction is high. The results of this study can be used by local government leaders as well as the tourism industry to devise ways to promote and improve rural tourism.展开更多
In this paper, we conduct research on the Hunan rural tourism electronic commerce application under background of “Four Modernizations and Amphitypy”. The emergence of Internet completely changed the tourist busines...In this paper, we conduct research on the Hunan rural tourism electronic commerce application under background of “Four Modernizations and Amphitypy”. The emergence of Internet completely changed the tourist business original environment of competition, undermined the inherent balance. The tourist business must reexamine own competitive ability and development direction under the new situation, judges this enterprise to create to compete the new superior the possibility. In the development of the tourism, people’s attitudes towards the environment from indifference to passive attention to active the protection and construction, so as to rural ecological environment for the sustainable development has laid a solid foundation. In short, we should be optimistic about the tourism e-commerce, tourism e-commerce to see China’s tourism industry bring new development opportunities. This paper proposes the new idea on the issues that will promote the further development of the related industries.展开更多
With the rapidly development of rural tourism, tourism e-commerce provides an internet platform for it that promotes the combination of e-tourism and rural tourism. Based on the research on electronic information serv...With the rapidly development of rural tourism, tourism e-commerce provides an internet platform for it that promotes the combination of e-tourism and rural tourism. Based on the research on electronic information services, website features and mode of operation of rural tourism, a case study was employed to develop rural e-commerce in Hainan where its topical website type and function were studied. In this paper, questionnaire was using to identify existing problems in the perceptions and expectations of rural tourism tourists website features module, we recommend B2B2C model is proposed to develop rural tourism e-commerce in Hainan.展开更多
China＇s new urbanization process requires coordinated development between cities and rural areas. Territorial functions of rural areas are defined as advantageous effects on nature and human society that, in particul...China＇s new urbanization process requires coordinated development between cities and rural areas. Territorial functions of rural areas are defined as advantageous effects on nature and human society that, in particular, rural systems perform via their property and interactions with other systems at certain social development stages. This paper establishes an index System for evaluating rural territorial functions including agricultural function, social function, economic function and ecological function. By establishing a model based on a General Regression Neural Network （GRNN） with the county-level as the basic unit, we comprehensively evaluate the rural territorial functions of 109 counties and/or cities in Henan province, China in 2000, 2005 and 2010. Results show that compared with that in 2000, each function in 2010 improved, with the spatial heterogeneity of economic func- tion the most evident, social service function comparatively balanced and spatial distribution of agricultural produc- tion function changing little. Cluster analysis was adopted to study the major functions of rural regions. Henan was divided into six major function zones to enhance administrative management and developmental policy. The six major function zones are Type I （core economic development zone）, Type II （agricultural production safeguarding zone）, Type III （function improving zone for rural areas）, Type IV （model zone of livelihood and social services）, Type V （economic restructuring and development zone）, and Type Vl （nature conservation areas）. Different development goals and development strategies should be considered according to different major function areas to achieve the coordinated development of urban and rural areas in China.展开更多
A qualitative gender assessment of household-based bamboo industries was conducted in Zhuyuan and Lagadi villages in Laochang Township, Xinping County in Southwest China's Yunnan Province. Results showed that both...A qualitative gender assessment of household-based bamboo industries was conducted in Zhuyuan and Lagadi villages in Laochang Township, Xinping County in Southwest China's Yunnan Province. Results showed that both women and men were actively involved in the production and marketing of bamboo products in the two villages. There were gender differences in bamboo-based rural industries that were closely associated with the ethnic habits, traditional norms of the rural society, the differences of educational levels that women and men achieved, and the gender blind-spots in the enforcement of laws and policies. It is evident that women were “equal” partners in the production of bamboo products, but “unequal” when the rights of access to and control over resources and personal independence are concerned. Suggestions are made to achieve a gender-balanced production system of bamboo products in rural areas of bamboo producing counties in Yunnan Province, China.展开更多
基金This paper is supported by the Natural Science Foundation of Hainan Province of China(Grant No.80526,80688)Foundation of Hainan Educational Committee(Grant No.HJ200618).
文摘This study uses the rural tourist motivation scale to measure the motivations, expectations, and satisfaction of nearly 200 rural tourists in five areas of Hainan, China by importance-Performance Analysis (IPA) and factor analysis. The results show that the main motivation for participating in rural tourism is to be close to nature, improve family rela-tionship and relaxation. Tourists are highly satisfied with the landscape and pastoral views as well as the friendliness of the local people and hotels. The results also show that the sample people most care about easy parking and reasonable prices, and they expect ethnic festivals and farm life experiences. Besides the environment, facilities, recreational activities and psychological experience of rural tourism, the overall satisfaction is high. The results of this study can be used by local government leaders as well as the tourism industry to devise ways to promote and improve rural tourism.
文摘In this paper, we conduct research on the Hunan rural tourism electronic commerce application under background of “Four Modernizations and Amphitypy”. The emergence of Internet completely changed the tourist business original environment of competition, undermined the inherent balance. The tourist business must reexamine own competitive ability and development direction under the new situation, judges this enterprise to create to compete the new superior the possibility. In the development of the tourism, people’s attitudes towards the environment from indifference to passive attention to active the protection and construction, so as to rural ecological environment for the sustainable development has laid a solid foundation. In short, we should be optimistic about the tourism e-commerce, tourism e-commerce to see China’s tourism industry bring new development opportunities. This paper proposes the new idea on the issues that will promote the further development of the related industries.
文摘With the rapidly development of rural tourism, tourism e-commerce provides an internet platform for it that promotes the combination of e-tourism and rural tourism. Based on the research on electronic information services, website features and mode of operation of rural tourism, a case study was employed to develop rural e-commerce in Hainan where its topical website type and function were studied. In this paper, questionnaire was using to identify existing problems in the perceptions and expectations of rural tourism tourists website features module, we recommend B2B2C model is proposed to develop rural tourism e-commerce in Hainan.
基金National Natural Science Foundation of China(41571096)
文摘China＇s new urbanization process requires coordinated development between cities and rural areas. Territorial functions of rural areas are defined as advantageous effects on nature and human society that, in particular, rural systems perform via their property and interactions with other systems at certain social development stages. This paper establishes an index System for evaluating rural territorial functions including agricultural function, social function, economic function and ecological function. By establishing a model based on a General Regression Neural Network （GRNN） with the county-level as the basic unit, we comprehensively evaluate the rural territorial functions of 109 counties and/or cities in Henan province, China in 2000, 2005 and 2010. Results show that compared with that in 2000, each function in 2010 improved, with the spatial heterogeneity of economic func- tion the most evident, social service function comparatively balanced and spatial distribution of agricultural produc- tion function changing little. Cluster analysis was adopted to study the major functions of rural regions. Henan was divided into six major function zones to enhance administrative management and developmental policy. The six major function zones are Type I （core economic development zone）, Type II （agricultural production safeguarding zone）, Type III （function improving zone for rural areas）, Type IV （model zone of livelihood and social services）, Type V （economic restructuring and development zone）, and Type Vl （nature conservation areas）. Different development goals and development strategies should be considered according to different major function areas to achieve the coordinated development of urban and rural areas in China.
文摘A qualitative gender assessment of household-based bamboo industries was conducted in Zhuyuan and Lagadi villages in Laochang Township, Xinping County in Southwest China's Yunnan Province. Results showed that both women and men were actively involved in the production and marketing of bamboo products in the two villages. There were gender differences in bamboo-based rural industries that were closely associated with the ethnic habits, traditional norms of the rural society, the differences of educational levels that women and men achieved, and the gender blind-spots in the enforcement of laws and policies. It is evident that women were “equal” partners in the production of bamboo products, but “unequal” when the rights of access to and control over resources and personal independence are concerned. Suggestions are made to achieve a gender-balanced production system of bamboo products in rural areas of bamboo producing counties in Yunnan Province, China.
