The booming live-streaming commerce has significantly changed the traditional e-commerce model,thus attracting much attention from both industry and academia.In recent years,an increasing number of scholars have appli...The booming live-streaming commerce has significantly changed the traditional e-commerce model,thus attracting much attention from both industry and academia.In recent years,an increasing number of scholars have applied analytical models to explore live-streaming strategies for firms in different scenarios.However,the previous literature mainly considers monopolists,while in the real world,competition is not rare.To fill this gap between the literature and practical observations,this paper applies a game theoretical model to study live-streaming adoption and pricing strategy for firms under competitive environments.The results show that,for competitive firms,the equilibrium strategy depends on the relation between the commission rate and the intensity of the market expansion effect.Additionally,compared to the case in which no firm adopts live-streaming,competitive firms do not always benefit from the adoption of live-streaming selling.The paper also shows that competition plays a negative role in inducing a firm to adopt live-streaming.展开更多
In order to evaluate the impact of green production introduced by the manufacturer and study the competitive strategy between two retailers,four strategic models among diverse retailers,i.e.,Cournot,Stackelberg and tw...In order to evaluate the impact of green production introduced by the manufacturer and study the competitive strategy between two retailers,four strategic models among diverse retailers,i.e.,Cournot,Stackelberg and two cases of collusion,are constructed.The optimal decision is obtained by the game theory and numerical analysis.The results indicate that the manufacturer's marginal profitability is no less than that of the two retailers.However,due to the manufacturer's green cost,the downstream profitability of the supply chain may exceed the upstream manufacturer's profitability.The retailers'Cournot behavior causes the manufacturer to acquire the highest profitability and set the highest green level.However,there is an opposite result in collusion.Two retailers will choose Cournot pricing when the consumer's green sensitivity is higher than a threshold.When consumers are more sensitive to the price difference of products,retailers prefer collusion,and then choose the Stackelberg behavior.Manufacturers'profitability will increase as competition among retailers intensifies.Proper competition allows two duopolistic retailers to acquire a higher profitability.展开更多
基金supported by the National Natural Science Foundation of China(72171219,72201264,71921001,71801206,71971203)the Fundamental Research Funds for the Central Universities(WK2040000027)+1 种基金the New Liberal Arts Fund of USTC(FSSF-A-230104)the Four Batch Talent Programs of China.
文摘The booming live-streaming commerce has significantly changed the traditional e-commerce model,thus attracting much attention from both industry and academia.In recent years,an increasing number of scholars have applied analytical models to explore live-streaming strategies for firms in different scenarios.However,the previous literature mainly considers monopolists,while in the real world,competition is not rare.To fill this gap between the literature and practical observations,this paper applies a game theoretical model to study live-streaming adoption and pricing strategy for firms under competitive environments.The results show that,for competitive firms,the equilibrium strategy depends on the relation between the commission rate and the intensity of the market expansion effect.Additionally,compared to the case in which no firm adopts live-streaming,competitive firms do not always benefit from the adoption of live-streaming selling.The paper also shows that competition plays a negative role in inducing a firm to adopt live-streaming.
基金The National Natural Science Foundation of China(No.51875332)the Capacity Building Projects of Some Local Universities of Shanghai Science and Technology Commission(No.18040501600).
文摘In order to evaluate the impact of green production introduced by the manufacturer and study the competitive strategy between two retailers,four strategic models among diverse retailers,i.e.,Cournot,Stackelberg and two cases of collusion,are constructed.The optimal decision is obtained by the game theory and numerical analysis.The results indicate that the manufacturer's marginal profitability is no less than that of the two retailers.However,due to the manufacturer's green cost,the downstream profitability of the supply chain may exceed the upstream manufacturer's profitability.The retailers'Cournot behavior causes the manufacturer to acquire the highest profitability and set the highest green level.However,there is an opposite result in collusion.Two retailers will choose Cournot pricing when the consumer's green sensitivity is higher than a threshold.When consumers are more sensitive to the price difference of products,retailers prefer collusion,and then choose the Stackelberg behavior.Manufacturers'profitability will increase as competition among retailers intensifies.Proper competition allows two duopolistic retailers to acquire a higher profitability.
