“印象”之美——谈《印象·刘三姐》的“印象”美

千百年来,桂林一直是人们旅游观光的宝地。"桂林山水甲天下",阳朔堪称甲桂林,的确阳朔的山水是桂林山水的精华,而《印象·刘三姐》则独占阳朔美景的鳌头。

Exploring Gender Stereotypes in American and Mexican Magazine Advertisements

This study analyzed gender stereotypes in American and Mexican magazine advertisements. The researchers conducted a content analysis of four major fashion magazines （i.e., Vogue, Cosmopolitan, People en Espahol, and Vanidades）, using KANG＇s （1997） scales of gender behaviors inspired by Goffman＇s （1979） gender studies. The researcher obtained findings by averaging the overall sum of each country＇s stereotypes by comparing them for any similarities or disparities. The results suggest a similar amount of gender stereotypes across both countries, specifically in the gender categories of ＂feminine touch＂, ＂licensed withdrawal＂, and ＂body display＂. Overall, findings from this study provide further implications for future researchers and marketers. Future researchers should further analyze gender behavior by conducting a longitudinal study of the various types of gender stereotypes at an international level. Additional implications and future research ideas are discussed throughout this research.

永远年轻的印象——大印象品牌传动力的重塑与延续

三年前，当我们被指定为大印象减肥茶的广告代理商时，大印象的品牌在市场上已经走过了十年，十年，对于一个保健品行业的品牌来说，如此持久的市场生命已足以令人饮佩。然而，对于这个拥有雄图伟略的中国企业来说，却远远不够。