Advertisement is a kind of comprehensive art. Translators of advertisements are expected to have a good command of both English and Chinese so as to Obtain wonderful, accurate, vivid, concise, distinct and appealing a...Advertisement is a kind of comprehensive art. Translators of advertisements are expected to have a good command of both English and Chinese so as to Obtain wonderful, accurate, vivid, concise, distinct and appealing advertisements. This paper probes into six common strategies of advertisement translation for the detail study.展开更多
The translation of titles is the important part in the translation of movies. This paper proposes three principles and summarizes six translation methods in the translation of movie titles.
Translation of brand names is a form of intercultural communication. Whether we translate the Chinese brand names into the English ones or translate the English brand names into the Chinese ones, language laws, cultur...Translation of brand names is a form of intercultural communication. Whether we translate the Chinese brand names into the English ones or translate the English brand names into the Chinese ones, language laws, cultural psychology, aesthetic interest and some other factors will be involved. According to the principle of equivalence theory, the translated brand names should achieve a perfect linguistic unity among sound, form and meaning. Based on the translation principles, the translators should also pay attention to some forbidden zones.展开更多
As a professional translator, Chinese history lecturer and academic writer, Julia Lovell has made a lot of contributions in translating modem Chinese literary works into English. But the field of translation studies h...As a professional translator, Chinese history lecturer and academic writer, Julia Lovell has made a lot of contributions in translating modem Chinese literary works into English. But the field of translation studies has not given due attention to her so far. Based on her own practice and understanding of translation, she presented the notion of faithful recreation as her translation principle. This article sheds light on how she implemented her translation notion in the process of her translation, taking her version of A Dictionary of Maqiao as a case to examine the effectiveness of her work under the guidance of faithful recreation. The discussion mainly focuses on the sound level, the grammatical level, pragmatic level, and original creativity展开更多
In literary translation, the original was rewritten and transformed, resulting in the rebirth of the original work--the afterlives. Afterlives are embodied in the re-creation of national literature in other countries....In literary translation, the original was rewritten and transformed, resulting in the rebirth of the original work--the afterlives. Afterlives are embodied in the re-creation of national literature in other countries. With the translation of western novels at the e, nd of 19th century and the beginning of 20^th century in China, the themes in original novels were re-interpreted and re-invented in Chinese context. Moreover, modern aesthetic mode and value became popular, and ancient Chinese language was renovated into modern style. Afterlives can also be seen in the re-translation that is conducted with different interpretation in the same historical period as well as the re-translation that is performed not from the original language in different historical periods. Literary translators play instrumental role as active agents in the delivery of afterlives, extending and growing the original.展开更多
This paper is a contrastive study of two translated versions of an essay which are very different in language and register style. It comes to the conclusion that the translator has to follow the fundamental translatio...This paper is a contrastive study of two translated versions of an essay which are very different in language and register style. It comes to the conclusion that the translator has to follow the fundamental translation principle of functional equivalence, that is, to faithfully reproduce the linguistic and stylistic features of the original, while retaining the verbal beauty of the original as much as possible. Through contrastive analysis, this paper also argues that stylistic features should be consistent with the choice of word, syntactic structures, rhetorical devices, and overall textual layout.展开更多
文摘Advertisement is a kind of comprehensive art. Translators of advertisements are expected to have a good command of both English and Chinese so as to Obtain wonderful, accurate, vivid, concise, distinct and appealing advertisements. This paper probes into six common strategies of advertisement translation for the detail study.
文摘The translation of titles is the important part in the translation of movies. This paper proposes three principles and summarizes six translation methods in the translation of movie titles.
文摘Translation of brand names is a form of intercultural communication. Whether we translate the Chinese brand names into the English ones or translate the English brand names into the Chinese ones, language laws, cultural psychology, aesthetic interest and some other factors will be involved. According to the principle of equivalence theory, the translated brand names should achieve a perfect linguistic unity among sound, form and meaning. Based on the translation principles, the translators should also pay attention to some forbidden zones.
文摘As a professional translator, Chinese history lecturer and academic writer, Julia Lovell has made a lot of contributions in translating modem Chinese literary works into English. But the field of translation studies has not given due attention to her so far. Based on her own practice and understanding of translation, she presented the notion of faithful recreation as her translation principle. This article sheds light on how she implemented her translation notion in the process of her translation, taking her version of A Dictionary of Maqiao as a case to examine the effectiveness of her work under the guidance of faithful recreation. The discussion mainly focuses on the sound level, the grammatical level, pragmatic level, and original creativity
文摘In literary translation, the original was rewritten and transformed, resulting in the rebirth of the original work--the afterlives. Afterlives are embodied in the re-creation of national literature in other countries. With the translation of western novels at the e, nd of 19th century and the beginning of 20^th century in China, the themes in original novels were re-interpreted and re-invented in Chinese context. Moreover, modern aesthetic mode and value became popular, and ancient Chinese language was renovated into modern style. Afterlives can also be seen in the re-translation that is conducted with different interpretation in the same historical period as well as the re-translation that is performed not from the original language in different historical periods. Literary translators play instrumental role as active agents in the delivery of afterlives, extending and growing the original.
文摘This paper is a contrastive study of two translated versions of an essay which are very different in language and register style. It comes to the conclusion that the translator has to follow the fundamental translation principle of functional equivalence, that is, to faithfully reproduce the linguistic and stylistic features of the original, while retaining the verbal beauty of the original as much as possible. Through contrastive analysis, this paper also argues that stylistic features should be consistent with the choice of word, syntactic structures, rhetorical devices, and overall textual layout.