Nowadays, the majority of people believe that solving the environmental problems should start with the adoption of sufficient and convincing education programs and then enhance environmentally friendly consciousness. ...Nowadays, the majority of people believe that solving the environmental problems should start with the adoption of sufficient and convincing education programs and then enhance environmentally friendly consciousness. This would eventually lead to the final solution. However, the problem solution scenario is not so simple. Naturally, consumers＇ behaviors are difficult to be predicted and they do not always necessarily follow the rational-mind purchasing criteria. When purchasing food, mostly they choose the product because of its taste, quality and price, and lastly maybe due to its environmental friendliness from one hand. From the other hand, the manufacturer＇s priority is for the quantity sold and profit rather than product＇s environmental safety. Recently, is it possible to change consumers＇ mind-set and make them behave and select products in environmentally friendly manner？ The author thinks it＇s possible and the key is the kind of trigger through heart-moving incentive. This paper focuses on the Acorn Point System Project, which incorporates carbon foot print and carbon offset scheme, and argues about methods that can be used effectively and efficiently to facilitate those environmentally unmotivated companies and consumers to adopt environmentally friendly mind-set and shift to more proactive ones. This paper has confirmed that the most effective factors to stimulate unmotivated consumers to better acquire environmentally friendly mind-set, which leads to proactive eco-mind products purchasers and activists, are： （1） non-environmental product benefits must be stressed even for the environmentally friendly products; （2） environment consideration project incubation involves various interest parties and mechanism of shared satisfaction as a team; （3） start with small scale community project, which enables participants to recognize their project contribution.展开更多
This paper examines the influence environmental awareness and recreation experience has on the environmentally-friendly behavior of tourists, and identifies the function of perceived quality as an intermediary variabl...This paper examines the influence environmental awareness and recreation experience has on the environmentally-friendly behavior of tourists, and identifies the function of perceived quality as an intermediary variable. By providing a conceptual framework based on the combination of environmental awareness theory and tourist perception theory, and a SEM-based methodology, an in-depth analysis of the influence mechanism was carried out in the Qinghai Lake area of Qinghai province. Results show that there exist differences in the ways environmental awareness influences perceived gains and perceived losses, and the influence coefficient of the former is higher than that of the latter. The perceived gains may promote environmentally friendly behaviors, while the perceived losses have an adverse impact on such behaviors. Moreover, the strength of the adverse impact of the latter is less than the strength of the positive impact of the former. The mediating effect of perceived quality was confirmed in the EA（environmental awareness）-EB（environmental behavior） nexus, within which the influence of tourist environmental awareness on environmentally friendly behavior could be transformed. The mediating effect of perceived quality in the perceived-gains model was more obvious than that in the perceived-losses model. This study highlights the importance of understanding the foundations of environmental behavior related to environmental awareness and tourist perceptions.展开更多
文摘Nowadays, the majority of people believe that solving the environmental problems should start with the adoption of sufficient and convincing education programs and then enhance environmentally friendly consciousness. This would eventually lead to the final solution. However, the problem solution scenario is not so simple. Naturally, consumers＇ behaviors are difficult to be predicted and they do not always necessarily follow the rational-mind purchasing criteria. When purchasing food, mostly they choose the product because of its taste, quality and price, and lastly maybe due to its environmental friendliness from one hand. From the other hand, the manufacturer＇s priority is for the quantity sold and profit rather than product＇s environmental safety. Recently, is it possible to change consumers＇ mind-set and make them behave and select products in environmentally friendly manner？ The author thinks it＇s possible and the key is the kind of trigger through heart-moving incentive. This paper focuses on the Acorn Point System Project, which incorporates carbon foot print and carbon offset scheme, and argues about methods that can be used effectively and efficiently to facilitate those environmentally unmotivated companies and consumers to adopt environmentally friendly mind-set and shift to more proactive ones. This paper has confirmed that the most effective factors to stimulate unmotivated consumers to better acquire environmentally friendly mind-set, which leads to proactive eco-mind products purchasers and activists, are： （1） non-environmental product benefits must be stressed even for the environmentally friendly products; （2） environment consideration project incubation involves various interest parties and mechanism of shared satisfaction as a team; （3） start with small scale community project, which enables participants to recognize their project contribution.
基金National Natural Science Foundation of China(41671527)
文摘This paper examines the influence environmental awareness and recreation experience has on the environmentally-friendly behavior of tourists, and identifies the function of perceived quality as an intermediary variable. By providing a conceptual framework based on the combination of environmental awareness theory and tourist perception theory, and a SEM-based methodology, an in-depth analysis of the influence mechanism was carried out in the Qinghai Lake area of Qinghai province. Results show that there exist differences in the ways environmental awareness influences perceived gains and perceived losses, and the influence coefficient of the former is higher than that of the latter. The perceived gains may promote environmentally friendly behaviors, while the perceived losses have an adverse impact on such behaviors. Moreover, the strength of the adverse impact of the latter is less than the strength of the positive impact of the former. The mediating effect of perceived quality was confirmed in the EA（environmental awareness）-EB（environmental behavior） nexus, within which the influence of tourist environmental awareness on environmentally friendly behavior could be transformed. The mediating effect of perceived quality in the perceived-gains model was more obvious than that in the perceived-losses model. This study highlights the importance of understanding the foundations of environmental behavior related to environmental awareness and tourist perceptions.
