跨媒体传播下微信客户端的发展与营销趋势

自媒体逐渐成为广大受众耳熟能详的一种传播载体,在新媒体猛烈发展的冲击下,如何处理和调节新媒体与传统媒体之间的关系成为业内应该重点思考的问题。在跨媒体传播的背景下,笔者以微信客户端为例,分析自媒体终端在当今网络社会的发展与营销趋势。

信丰县脐橙产业发展与营销对策

本文分析了2011年信丰脐橙生产效益情况、市场营销情况,指出存在问题,提出相应的解决措施。

建三江观光农业的发展思路与营销策略

近年来，伴随全球农业的产业化发展，人们发现，现代农业不仅具有生产性功能，还具有改善生态环境质量，为人们提供观光、休闲、度假的生活性功能。随着收入的增加，闲暇时间的增多，生活节奏的加快以及竞争的日益激烈，人们渴望多样化的旅游，尤其希望能在典型的农村环境中放松自己。于是，农业与旅游业边缘交叉的新型产业——观光农业应运而生。农业旅游正在兴起，观光农业是一种以农业和农村为载体的新型生态旅游业。建三江是物华天宝，人杰地灵的黑土沃野。推进农业、生态旅游观光。有利于优化农业结构，拓展农业发展空间，促进农旅互动发展，加快农民增收致富，推动社会主义新农村建设。

The Sustainable Development＇s Added Value to Humanity： An Improvement or Degradation Compared to the Past？

Sustainable development is the latest concept in a long series of conceptual innovations aimed to bring a space of dream to our harsh reality due to economic growth. This inflation of adjectives added to the development, like sustainable, viable, etc., is an attempt to blur our eyes about its negative effects; it is like a magic conjuration. When we look at all its implications, we are so far. There are reasons to be pessimistic： The paths that this concept will lead us to are not clear. In the sustainable development concept, we find only a new packing to our harsh reality： a matter of marketing. Sustainable development was presented as a ＂solution＂ to our innumerable recent problems; on the contrary, it may be a problem to solve. Shouldn＇t this concept be seriously questioned and maybe condemned？ Assuming no drastic measure taken to control earth problems, by the year 2032, 70% of the planet will be destroyed. Sustainable development is a rhetorical ploy which seeks to reconcile what is irreconcilable： the environment and the development. A policy which is not carefully enough thought will carry along various perverse and adverse effects for the ecology as much as for the economy.