网络广告利弊分析

随着网络经济时代的到来，以网络为传播媒体的网络广告已经成为欧、美发达国家最热门的广告形式。本文仅对这一新生代的广告媒体──网络广告的优缺点进行探讨。

如人饮水 冷暖自知——论名人在广告传播中的利与弊

名人,顾名思义,是指知名度高的人.除了知名度之外,一般来说,名人还具有威望,具有影响他人的能力,是公众关注的焦点,学习的榜样等特点.这些因素加起来形成了名人效应,在广告中运用这种名人效应进行说服由来已久.

Density functional theory study on natural hydrophobicity of sulfide surfaces

Adsorption of water on sulfide surfaces and natural floatability of sulfide minerals were studied using density functional theory （DFT） method. All computational models were built in a vacuum environment to eliminate the effects of oxygen and other factors. H2O molecule prefers to stay with pyrite and sphalerite surfaces rather than water, whereas for galena, chalcocite, stibnite, and molybdenite, H2O molecule prefers to stay with water rather than the mineral surfaces. On the other hand, pyrite surface favors N2 more than water, while sphalerite surface cannot adsorb N2. These results show that galena, stibnite, chalcocite, and molybdenite are hydrophobic, while sphalerite is hydrophilic. Although pyrite has certain hydrophilicity, it tends to be aerophilic because the reaction of pyrite with H2O is weaker than pyrite with N2. Thus, pyrite, galena, chalcocite, stibnite and molybdenite all have natural floatability.

An efficient reliability evaluation method for industrial wireless sensor networks

Aimed at the difficulties in accurately, comprehensively and systematically evaluating the reliability of industrial wireless sensor networks （WSNs）, a time-evolving state transition-Monte Carlo （TEST-MC） evaluation method and a novel network function value representation method are proposed to evaluate the reliability of the IWSNs. First, the adjacency matrix method is used to characterize three typical topologies of WSNs including the mesh network, tree network and ribbon network. Secondly, the network function value method is used to evaluate the network connectivity, and the TEST-MC evaluation method is used to evaluate network reliability and availability. Finally, the variations in the reliability, connectivity and availability of these three topologies are presented. Simulation results show that the proposed method can quickly analyze the reliability of the networks containing typical WSN topologies, which provides an effective method for the comprehensive and accurate evaluation of the reliability of WSNs.

Studies on Membrane Function and Sugar Components of Ultradried Seeds

The effects of ultradry storage on the activity of ATPase and fluidity of plasma membrane in Chinese cabbage (Brassica pekinensis (Lour.) Rupr.) and elm ( Ulmus pumila L.) seeds were investigated. The results indicated that no significant differences in the activity of ATPase and the micro- viscosity of plasma membrane of ultradried (UD) seeds could be found as compared to the control seeds stored under -20 degreesC, although there was a little adverse effect on the seeds with extreme dehydration. The results were consistent with higher vigor level of UD seeds. This implied that ultradry seed storage could protect the integrity of the membrane, maintain its physiological function and improve the storability of seeds. The relationship between sugar and desiccation tolerance of UD seeds was analysed using the HPLC. The results showed that the ratio of reducing to nonreducing sugar was lower in UD seeds than that in control. The content of sucrose and stachyose in elm and Chinese cabbage UD seeds was related to their desiccation tolerance, while no stachyose was detected in corn (Zea mays L.) seeds. This could be one of the reasons for its sensitivity to desiccation.

Multiple attribute decision making method based on trapezoid fuzzy linguistic variables

The problem of multiple attribute decision making under fuzzy linguistic environments, in which decision makers can only provide their preferences （attribute values）in the form of trapezoid fuzzy linguistic variables（TFLV）, is studied. The formula of the degree of possibility between two TFLVs is defined, and some of its characteristics are studied. Based on the degree of possibility of fuzzy linguistic variables, an approach to ranking the decision alternatives in multiple attribute decision making with TFLV is developed. The trapezoid fuzzy linguistic weighted averaging （TFLWA） operator method is utilized to aggregate the decision information, and then all the alternatives are ranked by comparing the degree of possibility of TFLV. The method can carry out linguistic computation processes easily without loss of linguistic information, and thus makes the decision results reasonable and effective. Finally, the implementation process of the proposed method is illustrated and analyzed by a practical example.

Optimization model of GNSS/pseudolites structure design for open-pit mine positioning

A new pseudolites （PLs） structure optimization model of global navigation satellite system （GNSS）/PLs integration positioning system used in deep open-pit mine was presented. Position dilution of precision （Pdop） and reliability were selected as the optimization indicators to build a multi-objective optimization model to decide the optimum PLs location. A scheme was designed by establishing a four-dimensional model taking azimuth （a）, elevation angle （e） and epoch （t） of satellites as the input independent variables and Pdop as the dependent variable to calculate the optimum PLs location zone considering the real circumstances. And then the ultimate PLs location can be fixed by testing the curves of Pdop along time. A field collected Trimble R8 GPS data set in China University of Mining and Technology （CUMT） campus was used for the model test to show the effectiveness, and the proposed PLs optimum design scheme was used at the west open-pit mine of Fushun mining group Co., Ltd., in China, better Pdop and reliability have been achieved for the integration system. Both experiments show that the proposed scheme is excellent in designing GNSS/PLs system which is helpful for improving the performance of the positioning system and reducing the cost.

A Novel Built-in CMOS Temperature Sensor for VLSI Circuits

A novel temperature sensor is developed and presented especially for the purpose of on-line thermal monitoring of VLSI chips.This sensor requires very small silicon area and low power consumption,and the simulation results show that its accuracy is in the order of 0.8℃.The proposed sensor can be easily implemented using regular CMOS process technologies,and can be easily integrated to any VLSI circuits to increase their reliability.

Single-Stage Wide-Range CMOS VGA with Temperature Compensation and Linear-in-dB Gain Control

A novel wide-range CMOS variable gain amplifier （VGA） topology is presented. The proposed VGA is composed of a variable transconductor and a novel variable output resistor and can offer a high gain variation range of 80dB while using a single variable-gain stage. Temperature-compensation and decibel-linear gain characteristic are achieved by using a control circuit that provides a gain error lower than ±1.5dB over the full temperature and gain ranges. Realized in 0.25μm CMOS technology, a prototype of the proposed VGA provides a total gain range of 64.5dB with 55.6dB-linear range,a P-1dB varying from - 17.5 to 11.5dBm,and a 3dB-bandwith varying from 65 to 860MHz while dissipating 16.5mW from a 2.5V supply voltage.

Probabilistic durability assessment approach of deteriorating RC bridges

A stochastic finite element computational methodology for probabilistic durability assessment of deteriorating reinforced concrete（RC） bridges by considering the time-and space-dependent variabilities is presented.First,finite element analysis with a smeared cracking approach is implemented.The time-dependent bond-slip relationship between steel and concrete,and the stress-strain relationship of corroded steel bars are considered.Secondly,a stochastic finite element-based computational framework for reliability assessment of deteriorating RC bridges is proposed.The spatial and temporal variability of several parameters affecting the reliability of RC bridges is considered.Based on the data reported by several researchers and from field investigations,the Monte Carlo simulation is used to account for the uncertainties in various parameters,including local and general corrosion in rebars,concrete cover depth,surface chloride concentration,chloride diffusion coefficient,and corrosion rate.Finally,the proposed probabilistic durability assessment approach and framework are applied to evaluate the time-dependent reliability of a girder of a RC bridge located on the Tianjin Binhai New Area in China.

Whisper intelligibility enhancement based on noise robust feature and SVM

A machine learning based speech enhancement method is proposed to improve the intelligibility of whispered speech. A binary mask estimated by a two-class support vector machine （SVM） classifier is used to synthesize the enhanced whisper. A novel noise robust feature called Gammatone feature cosine coefficients （GFCCs） extracted by an auditory periphery model is derived and used for the binary mask estimation. The intelligibility performance of the proposed method is evaluated and compared with the traditional speech enhancement methods. Objective and subjective evaluation results indicate that the proposed method can effectively improve the intelligibility of whispered speech which is contaminated by noise. Compared with the power subtract algorithm and the log-MMSE algorithm, both of which do not improve the intelligibility in lower signal-to-noise ratio （SNR） environments, the proposed method has good performance in improving the intelligibility of noisy whisper. Additionally, the intelligibility of the enhanced whispered speech using the proposed method also outperforms that of the corresponding unprocessed noisy whispered speech.

Prediction of the Hualian Earthquakes in Taiwan and an Extended Discussion on the Method of Commensurability

The method of commensurability was used by the authors to predict the great earthquake of magnitude 7.5 that occurred on March 31,2002 in Taiwan 70km away from Hualian. Analyzing the earthquakes of magnitude≥7.0 which occurred in the Hualian area of Taiwan within the 20th century, the authors discovered that the occurrences of the earthquakes are commensurable. The earthquakes of magnitude 7.6 which occurred in Hualian of Taiwan, on September 20th, 1999 and of magnitude 7.5 which occurred 70 km away from Hualian, on March 31th, 2002 appeared at the commensurable point of K=2 and the period times the golden section, respectively. An extended discussion is carried out on the method of commensurability and its implied physical significance, especially on the contribution of the commensurable periodic extension made by Prof. Weng Wenbo.

Effects of Ti and Be addition on microstructure and mechanical properties of Mg_(58.5)Cu_(30.5)Y_(11) bulk metallic glass

Based on the Mg58.5Cu30.5Y11 alloy, 10% Ti, 10% Be and 10% Ti70Be30 （mole fraction） were respectively added to the alloy and samples with a diameter of 3 mm were fabricated by conventional Cu-mold casting method. The phase constituent, thermal stability and microstructure of the alloys were investigated by using X-ray diffraction, differential scanning calorimetry and scanning electron microscopy, respectively. The effects of alloying elements Ti and Be on the microstructure and mechanical properties of Mg58.sCu3o.sYll alloy were discussed. The results show that CuTi phase is distributed in （Mg0.585Cu0.305Y0.11）90Ti10 and （Mg58.5Cu30.5Y11）90（Ti0.7Be0.3）10 alloys, while CuYBe glassy phase containing CuY crystals is embedded in the matrix of （Mg58.5Cu30.5Y11）90Be10 alloy. Under uniaxial compressive loading, the largest compressive fracture strengths for （Mg58.5Cu30.5Y11）90Ti10, （Mg58.5Cu30.5Y11）90Be10 and （Mg58.5Cu30.5Y11）90（Ti0.7Be0.3）10 alloys are 797.6, 952.6 and 1007.8 MPa, respectively, and the strengths are increased by about 17%, 40% and 48% compared with Mg58.5Cu30.5Y11 alloy. The strength reliability for the three alloys is much improved according to the strength distribution region of 10 samples of each alloy.

STOCHASTIC BOUNDARY ELEMENT METHODS FOR 3D PROBLEMS WITH BODY FORCES AND ITS APPLICATION IN RELIABILITY OF TURBINE DISKS

The stochastic boundary element method(SBEM)is developed in this paper for 3D problems with body forces and reliability analysis of engineering structures.The integral equations of SBEM are established by the approach of partial derivation with respect to stochastic variables,considering the yield limit,rotation speeds and material density to be the fundamental stochastic variables.Through analyzing a numerical example and a turbo-disk of an aeroengine,the results show that the method developed is successful.

Long-release-interval-first real-time scheduling algorithm and its schedulability test

To fulfill the requirements for hybrid real-time system scheduling, a long-release-interval-first （LRIF） real-time scheduling algorithm is proposed. The algorithm adopts both the fixed priority and the dynamic priority to assign priorities for tasks. By assigning higher priorities to the aperiodic soft real-time jobs with longer release intervals, it guarantees the executions for periodic hard real-time tasks and further probabilistically guarantees the executions for aperiodic soft real-time tasks. The schedulability test approach for the LRIF algorithm is presented. The implementation issues of the LRIF algorithm are also discussed. Simulation result shows that LRIF obtains better schedulable performance than the maximum urgency first （MUF） algorithm, the earliest deadline first （EDF） algorithm and EDF for hybrid tasks. LRIF has great capability to schedule both periodic hard real-time and aperiodic soft real-time tasks.

Pseudometric Generating Property of Fuzzy Measures Convergence in Fuzzy Measure

The relations among three kinds of structural characteristics of fuzzy measure: (1) pseudometric generating property; (2) pseudometric generating property of type p; (3) null null additivity, and the convergence for sequence of measurable function on semi continuous fuzzy measure space are discussed. A set of equivalent conditions for each of these structural characteristics are presented, respectively. It is proved that null null additivity is equivalent to pseudometric generating property for a finite fuzzy measure on S compact space.

Single-machine scheduling with preventive periodic maintenance and resumable jobs in remanufacturing system

A single-machine scheduling with preventive periodic maintenance activities in a remanufacturing system including resumable and non-resumable jobs is studied.The objective is to find a schedule to minimize the makespan and an LPT-LS algorithm is proposed.Non-resumable jobs are first scheduled in a machine by the longest processing time（LPT） rule,and then resumable jobs are scheduled by the list scheduling（LS） rule.And the worst-case ratios of this algorithm in three different cases in terms of the value of the total processing time of the resumable jobs（denoted as S2） are discussed.When S2 is longer than the spare time of the machine after the non-resumable jobs are assigned by the LPT rule,it is equal to 1.When S2 falls in between the spare time of the machine by the LPT rule and the optimal schedule rule,it is less than 2.When S2 is less than the spare time of the machine by the optimal schedule rule,it is less than 2.Finally,numerical examples are presented for verification.

Joint jammer and user scheduling scheme for wireless physical-layer security

In order to improve the performance of the security-reliability tradeoff （SRT）, a joint jammer and user scheduling （JJUS） scheme is proposed. First, a user with the maximal instantaneous channel capacity is selected to transmit its signal to the base station （ BS） in the transmission time slot. Then, when the user transmits its signal to BS, the jammer is invoked for transmitting artificial noise in order to perturb the eavesdropper’s reception. Simulation results show that increasing the number of users can enhance the SRT performance of the proposed JJUS scheme. In addition, the SRT performance of the proposed JJUS scheme is better than that of the traditional round-robin scheduling and pure user scheduling schemes. The proposed JJUS scheme can guarantee the secure transmission even in low main-to-eavesdropper ratio（ MER） regions.

Flexibility of a 300 MW Arch Firing Boiler Burning Low Quality Coals

Experimental investigations on the flexibility of a 300 MW Arch Firing (AF) coal-fired boiler when burning low quality coals is reported. Measurements of gas temperature and species concentration and char sampling using a water-cooled suction pyrometer were carried out along the furnace elevation. The carbon content and the size distribu-tions of the char samples were obtained. The char morphology was examined using a field emission scanning electron microscope (FESEM). The char sampling was performed on this type of boiler for the first time. The results indicate that the flexibility of this boiler burning low quality coals under a moderate boiler load is better than its flexibility under a high boiler load. Because of the insufficient capacity of the coal pulverizers used,in case of low coal quality the pul-verized coal fineness will drastically decrease under high boiler loads. This causes an increase in the loss due to incom-plete mechanical and chemical combustion. This is the main cause of a low burnout degree of the pulverized coal and the decrease of the flexibility of this AF boiler under a high boiler load.

Characteristics of Soluble and Exchangeable Acidity inan Extremely Acidified Acid Sulfate Soil

An extremely acidified acid sulfate soil (ASS) was investigated to characterize its soluble and exchangeableacidity. The results showed that soluble acidity of a sample determined by titration with a KOH solutionwas much significantly greater than that indicated by pH measured using a PH meter, particularly for theextremely acidic soil samples. This is because the total soluble acidity of the extremely acidic soil sampleswas mainly composed of various soluble Al and Fe species, possibly in forms of Al sulfate complexes (e.g.,AISO4) and ferrous Fe (Fe2+). It is therefore suggested not to use pH alone as an indicator of soluble acidityin ASS, particularly for extremely acidic ASS. It is also likely that AISO4+ actively pericipated in cationexchange reactions. It appears that the possible involvement of this Al sulfate canon in the canon adsorptionhas significant effect on increasing the amount of acidity being adsorbed by the soils.