This paper results from an exploratory investigation regarding the tourist consumer behavior identifying which attractiveness factors from tourist destination define tourist consumer capacity and have importance in hi...This paper results from an exploratory investigation regarding the tourist consumer behavior identifying which attractiveness factors from tourist destination define tourist consumer capacity and have importance in his choice In this investigation, a model elaborated based on a detailed situational analysis considering different aspects related with offering and demand that compose the tourist activity dimensions, such as infra structure, tourism potential, geographical factors, climate, economy, cultural and environmental resources public policies and sustainability was adopted. The competitive environment also was analyzed, once tourists have different destinations to their disposal which is attracted for destinations that offer optimum value and the greatest number of benefits. To reach the proposed objectives, an exploratory research through in depth personal interviews with 20 individuals was carried on using snow ball technique aims to identify the possible factors of attractiveness and related degree of importance of each of these possible factors in the tourist consumer behavior. After that, a confirmatory research was conducted with 150 individuals. The sampling process was done using convenience sample and data which were collected between November and December, 2009, through direct proportionally survey divided between man and woman展开更多
Growing environmental and social evils made the people around the globe realize the fact that their luxurious lifestyle and irresponsible consumption have destroyed the earth beyond its natural healing capacity. Magni...Growing environmental and social evils made the people around the globe realize the fact that their luxurious lifestyle and irresponsible consumption have destroyed the earth beyond its natural healing capacity. Magnitude and intensity of the repercussion pressurized them to understand sustainable and socially responsible consumption that has a direct bearing on the possible solution to the problems. Hence, this paper attempts to investigate the effect of age, education, income and gender on socially responsible consumption behavior of Indian consumers and whether the advertisements with social responsibility theme work better among socially responsible consumers. The exploratory study has been executed on a sample of 250 respondents from Tamil Nadu, Pondicherry, Uttar Pradesh and Bihar by adopting convenience sampling method. Univariate ANOVA {：Analysis of Variance） has been applied to test the research expectations. Results indicate that demographic variables get less to do with the socially responsible consumption behavior of the respondents and social responsible theme as a communication strategy can reach the target audience irrespective of their concern for socially resnonsible ~on^lJrnntion展开更多
文摘This paper results from an exploratory investigation regarding the tourist consumer behavior identifying which attractiveness factors from tourist destination define tourist consumer capacity and have importance in his choice In this investigation, a model elaborated based on a detailed situational analysis considering different aspects related with offering and demand that compose the tourist activity dimensions, such as infra structure, tourism potential, geographical factors, climate, economy, cultural and environmental resources public policies and sustainability was adopted. The competitive environment also was analyzed, once tourists have different destinations to their disposal which is attracted for destinations that offer optimum value and the greatest number of benefits. To reach the proposed objectives, an exploratory research through in depth personal interviews with 20 individuals was carried on using snow ball technique aims to identify the possible factors of attractiveness and related degree of importance of each of these possible factors in the tourist consumer behavior. After that, a confirmatory research was conducted with 150 individuals. The sampling process was done using convenience sample and data which were collected between November and December, 2009, through direct proportionally survey divided between man and woman
文摘Growing environmental and social evils made the people around the globe realize the fact that their luxurious lifestyle and irresponsible consumption have destroyed the earth beyond its natural healing capacity. Magnitude and intensity of the repercussion pressurized them to understand sustainable and socially responsible consumption that has a direct bearing on the possible solution to the problems. Hence, this paper attempts to investigate the effect of age, education, income and gender on socially responsible consumption behavior of Indian consumers and whether the advertisements with social responsibility theme work better among socially responsible consumers. The exploratory study has been executed on a sample of 250 respondents from Tamil Nadu, Pondicherry, Uttar Pradesh and Bihar by adopting convenience sampling method. Univariate ANOVA {：Analysis of Variance） has been applied to test the research expectations. Results indicate that demographic variables get less to do with the socially responsible consumption behavior of the respondents and social responsible theme as a communication strategy can reach the target audience irrespective of their concern for socially resnonsible ~on^lJrnntion
