基于C2M商业模式的服装可持续发展举措研究

[研究意义]C2M新型商业模式的诞生提高了供应线效率,该模式在服装可持续发展举措上更加符合生态理念。[研究方法]文章通过问卷调查法、文献研究法等方法对消费者服装可持续意识与C2M商业模式下服装企业可持续举措展开了探讨。[研究结果与结论]研究认为:(1)与传统商业模式相比,C2M商业模式于服装企业产品供求配置效率上更有优势。(2)此模式在预售、定制、清理库存等服装可持续举措上值得企业借鉴。(3)但C2M商业模式实施仍有一定局限,需要平台、企业、物流多方配合,提高其市场适应性。

Sustainable Development and Transition of Traditional Retailing Centers in Beijing from Consumers' Perspective

Based on the consumer questionnaires of the three traditional retailing centers,Qianmen,Wangfujing and Xidan in Beijing,this article analyzes the present features of consumer composition in the three retailing centers.What is more,the evolution course and function transition of traditional retailing centers is revealed based on the changing of consumer composition in different times.Lastly,the renewal method and development trends of traditional retailing centers are discussed based on the evaluation results in consumers'perspective.