From an economic point of view, the industrial econ- omy is efficient to overcome situations of a scarcity of goods. From a technological point of view, the resource efficiency of the manufacturing processes of the in...From an economic point of view, the industrial econ- omy is efficient to overcome situations of a scarcity of goods. From a technological point of view, the resource efficiency of the manufacturing processes of the industrial economy has been per- manently improved during the last 200 years. In addition, cleaner processes have been developed. However, from an ecologic point of view, an increasing world population with increasing consump- tion has produced a "global footprint" which approaches the car- rying capacity of the planet. A circular economy and its high-value spin-offs-a lake economy and a performance or functional service economy-can fulfil customers' needs with considerably less resource consump- tion, less environmental impairment in production and considera- bly less end-of-life product waste, especially in situations of af- fluence, when a considerable stock of physical goods and infra- structures exists. Also, in situations of a scarcity of natural resources, both en- ergy and materials, often characterised by rapidly rising resource prices, the economic actors of a circular economy have a high competitive advantage over the actors of the industrial economy, due to much lower procurement costs for materials and energy. From a social point of view, a circular economy increases the number of skilled jobs in regional enterprises. However, the shift from a linear manufacturing economy to a circular or service economy means a change in economic thinking, from flow (throughput) management to stock (asset) management: in a manufacturing economy with largely unsaturated markets, total wealth increases through accumulation as resource through- put (flow) is transformed into a higher stock of goods of better quality (but in a manufacturing economy with largely saturated markets, wealth represented by the stock of goods will no longer increase); in a circular or service economy, total wealth increases through a smart management of existing physical assets (stock) that are adapted to changes in both technology and customer de- mand. This second approach not only applies to physical capital but equally to social capital, such as health and education and green GDP. To measure the social wealth of a population, it is not the amount of money spent on schools and hospitals that matters, butif this expenditure has led to a better education of the students, and a better health of the people.展开更多
This paper introduces how green marketing influences the sustainable development of garment industry. It analyzes the cost and profit to implement green marketing, both in a short term and in the long run. In a short ...This paper introduces how green marketing influences the sustainable development of garment industry. It analyzes the cost and profit to implement green marketing, both in a short term and in the long run. In a short term, the cost may increase. However, in the long run, the income will be higher than the cost. There＇re five reasons： reduced cost, expanding export by breaking down green barriers, establishing the enterprise＇s green image, being more competitive and avoiding green tax. Therefore, implementing green marketing is pivotal to the sustainable development of garment industry.展开更多
文摘From an economic point of view, the industrial econ- omy is efficient to overcome situations of a scarcity of goods. From a technological point of view, the resource efficiency of the manufacturing processes of the industrial economy has been per- manently improved during the last 200 years. In addition, cleaner processes have been developed. However, from an ecologic point of view, an increasing world population with increasing consump- tion has produced a "global footprint" which approaches the car- rying capacity of the planet. A circular economy and its high-value spin-offs-a lake economy and a performance or functional service economy-can fulfil customers' needs with considerably less resource consump- tion, less environmental impairment in production and considera- bly less end-of-life product waste, especially in situations of af- fluence, when a considerable stock of physical goods and infra- structures exists. Also, in situations of a scarcity of natural resources, both en- ergy and materials, often characterised by rapidly rising resource prices, the economic actors of a circular economy have a high competitive advantage over the actors of the industrial economy, due to much lower procurement costs for materials and energy. From a social point of view, a circular economy increases the number of skilled jobs in regional enterprises. However, the shift from a linear manufacturing economy to a circular or service economy means a change in economic thinking, from flow (throughput) management to stock (asset) management: in a manufacturing economy with largely unsaturated markets, total wealth increases through accumulation as resource through- put (flow) is transformed into a higher stock of goods of better quality (but in a manufacturing economy with largely saturated markets, wealth represented by the stock of goods will no longer increase); in a circular or service economy, total wealth increases through a smart management of existing physical assets (stock) that are adapted to changes in both technology and customer de- mand. This second approach not only applies to physical capital but equally to social capital, such as health and education and green GDP. To measure the social wealth of a population, it is not the amount of money spent on schools and hospitals that matters, butif this expenditure has led to a better education of the students, and a better health of the people.
文摘This paper introduces how green marketing influences the sustainable development of garment industry. It analyzes the cost and profit to implement green marketing, both in a short term and in the long run. In a short term, the cost may increase. However, in the long run, the income will be higher than the cost. There＇re five reasons： reduced cost, expanding export by breaking down green barriers, establishing the enterprise＇s green image, being more competitive and avoiding green tax. Therefore, implementing green marketing is pivotal to the sustainable development of garment industry.
