Even though radio broadcasting is one of the most widespread electronic mass media, its management for survival is getting drastic. The competition among incumbent radio stations becomes challenging due to the market ...Even though radio broadcasting is one of the most widespread electronic mass media, its management for survival is getting drastic. The competition among incumbent radio stations becomes challenging due to the market change and environmental evolution. Managing program quality is a critical issue to a radio station to sharpen its competitive advantages. Quality management of radio programs is intertwined with complicated factors. In order to identify the primary factors affecting radio program quality as well as explore the impact level these factors bring, this study adopts modified Delphi method and analytic hierarchy process （AHP） to explore the issues. According to the outcomes modified Delphi method, the factors were categorized into four dimensions： operation, coordination, structure, and improvement. Ten sub-dimensions were followed. Each sub-dimension includes six to nineteen indicators for measuring radio program quality. In total, 72 indicators were identified. The AHP result revealed that the most important weight was given to the operation dimension. On the contrary, the least important weight was placed on the improvement dimension. Among the sub-dimensions, the standard procedure and organizational design were rated more important than the rest. The results could provide some facts to radio managers for future management.展开更多
This paper aims to explore Talwanese people＇s memories of war based on Hsiao Chin Tui＇s novel The Doll of Fate which describes the later period when Japan colonized Taiwan and the youth of Taiwan serve in the milita...This paper aims to explore Talwanese people＇s memories of war based on Hsiao Chin Tui＇s novel The Doll of Fate which describes the later period when Japan colonized Taiwan and the youth of Taiwan serve in the military voluntarily. The voluntary is not only influenced by kominka movement, but also is the effect of Japan＇s war discourse of protecting Asia from the fight of Western countries. However, no matter in schools or society, discrimination in colony leads youth＇s anger and forms an invisible power of the discourse of anti-war. Youth in Taiwan gradually doubt of the war idea of Japan, including the fear of death. In this paper, I define the situation as ＂the war of heart＂. This paper focuses on the changing of character＇s mind and spirit. This paper also observes the changing process of the identification of race and mother land. The observation will be a basis to think about the historical meaning of war experience of mobilization and memories of Talwanese people during the colonial period by Japan.展开更多
文摘Even though radio broadcasting is one of the most widespread electronic mass media, its management for survival is getting drastic. The competition among incumbent radio stations becomes challenging due to the market change and environmental evolution. Managing program quality is a critical issue to a radio station to sharpen its competitive advantages. Quality management of radio programs is intertwined with complicated factors. In order to identify the primary factors affecting radio program quality as well as explore the impact level these factors bring, this study adopts modified Delphi method and analytic hierarchy process （AHP） to explore the issues. According to the outcomes modified Delphi method, the factors were categorized into four dimensions： operation, coordination, structure, and improvement. Ten sub-dimensions were followed. Each sub-dimension includes six to nineteen indicators for measuring radio program quality. In total, 72 indicators were identified. The AHP result revealed that the most important weight was given to the operation dimension. On the contrary, the least important weight was placed on the improvement dimension. Among the sub-dimensions, the standard procedure and organizational design were rated more important than the rest. The results could provide some facts to radio managers for future management.
文摘This paper aims to explore Talwanese people＇s memories of war based on Hsiao Chin Tui＇s novel The Doll of Fate which describes the later period when Japan colonized Taiwan and the youth of Taiwan serve in the military voluntarily. The voluntary is not only influenced by kominka movement, but also is the effect of Japan＇s war discourse of protecting Asia from the fight of Western countries. However, no matter in schools or society, discrimination in colony leads youth＇s anger and forms an invisible power of the discourse of anti-war. Youth in Taiwan gradually doubt of the war idea of Japan, including the fear of death. In this paper, I define the situation as ＂the war of heart＂. This paper focuses on the changing of character＇s mind and spirit. This paper also observes the changing process of the identification of race and mother land. The observation will be a basis to think about the historical meaning of war experience of mobilization and memories of Talwanese people during the colonial period by Japan.
