With the global economy and the intensification of market competition, more and more enterprises in the same industry to establish a new alliance---competitive strategic alliance. Competitive strategic alliance is not...With the global economy and the intensification of market competition, more and more enterprises in the same industry to establish a new alliance---competitive strategic alliance. Competitive strategic alliance is not only in the strategic choice of the existence of a potential to create value, but also the existence of synergy. Competition and cooperation between the two conflicting complex logic relations coexist in the competitive strategic alliances （CSA）. Therefore maintaining the relative stability of alliance is the premise and necessary condition of alliance to success. In this paper, on the basis of the literature review, we discuss the significance and principles of improving CSA＇s stability; in the way of case analysis and expert interviews construct the hierarchy analysis model of improving CSA＇s stability; and then further put forward a series of measures which can maintain the CSA＇s stability, such as strengthen the ability of technological innovation, protection and development of the core ability of the enterprise, to develop a coherent strategy alliance target, choose a suitable alliance partner, coordinate the corporate culture between partners, establish alliance risk prevention mechanism, and so on. It will provide theoretical support and practical guidance to relevant departments and relevant personnel in policy decision-making and problem-solving展开更多
文摘With the global economy and the intensification of market competition, more and more enterprises in the same industry to establish a new alliance---competitive strategic alliance. Competitive strategic alliance is not only in the strategic choice of the existence of a potential to create value, but also the existence of synergy. Competition and cooperation between the two conflicting complex logic relations coexist in the competitive strategic alliances （CSA）. Therefore maintaining the relative stability of alliance is the premise and necessary condition of alliance to success. In this paper, on the basis of the literature review, we discuss the significance and principles of improving CSA＇s stability; in the way of case analysis and expert interviews construct the hierarchy analysis model of improving CSA＇s stability; and then further put forward a series of measures which can maintain the CSA＇s stability, such as strengthen the ability of technological innovation, protection and development of the core ability of the enterprise, to develop a coherent strategy alliance target, choose a suitable alliance partner, coordinate the corporate culture between partners, establish alliance risk prevention mechanism, and so on. It will provide theoretical support and practical guidance to relevant departments and relevant personnel in policy decision-making and problem-solving
