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谈谈各种营销术
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作者 周虎良 周庆章 《商业研究》 CSSCI 1995年第8期14-17,共4页
谈谈各种营销术周虎良,周庆章亮产术。商品质量是否可靠,是顾客普遍疑虑的问题之一。特别是看不见、摸不着的内含滋补成分的各种固体、液体营养品,更是如此。例如,中华鳖精,里面究竟有无鳖精,即使有,又含有多少鳖精成分,顾客总... 谈谈各种营销术周虎良,周庆章亮产术。商品质量是否可靠,是顾客普遍疑虑的问题之一。特别是看不见、摸不着的内含滋补成分的各种固体、液体营养品,更是如此。例如,中华鳖精,里面究竟有无鳖精,即使有,又含有多少鳖精成分,顾客总是有疑问的。正因为有疑问,所以,有... 展开更多
关键词 营销 亮产 同价 名人术 技能 市场营销
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形形式式的商战促销术
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作者 胡春梅 《市场研究》 2004年第1期31-32,共2页
关键词 情感促销 欲擒故纵促销 招徕促销 名人促销 幽默促销 广告促销 廉价促销 创新促销 示范促销 逆反促销 分期付款促销
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Infamous Fame: Shaffer's Tactic in Amadeus
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作者 Shu-Yu Yang 《Journal of Literature and Art Studies》 2014年第2期111-117,共7页
Wolfgang Amadeus Mozart, one of the greatest musicians in the world, enchants people across eras with his fabulous music. Peter Shaffer, in Amadeus (2001), depicts the mysterious life and death of this musician in a... Wolfgang Amadeus Mozart, one of the greatest musicians in the world, enchants people across eras with his fabulous music. Peter Shaffer, in Amadeus (2001), depicts the mysterious life and death of this musician in a very different way. Instead of presenting an intelligent and refined artist, Shaffer, from the perspective of his rival, Antonio Salieri, gives us a "foul-mouthed, immature jackanapes" that shocks his audiences in the theatre. Lady Thatcher's displeased response after seeing the play tells the gap between Shaffer's Mozart and the Mozart image in most public's mind. However, the image of the vulgar Mozart, though a contrast to his music, lights up the uniqueness of his music at the age of Enlightenment. The paper, aims to analyze the difference in Mozart's music and the different Mozart character Shaffer presents in his play by drawing on Ren6 Girard's notion of collective violence and scapegoat mechanism. Also, the author intends to examine the playwright's intention and exegesis as he composes this mysterious musician in such a different way 展开更多
关键词 MOZART Rene Girard collective violence scapegoat mechanism
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Brazil's Indigenous Peoples and Their Autobiographical Narratives
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作者 Suzane Lima Costa 《Journal of Literature and Art Studies》 2016年第9期996-1008,共13页
When considering indigenous people in Brazil, both in academic and non-academic settings, the individuals' names are almost always ignored for the sake of representing their collectivity as communities, as Peoples. D... When considering indigenous people in Brazil, both in academic and non-academic settings, the individuals' names are almost always ignored for the sake of representing their collectivity as communities, as Peoples. Discussing autobiographies or indigenous biographies is still an uncommon endeavor, even in our field of Letters/Liberal Arts or in Indigenous Ethnology. However, since the beginning of the process of reclaiming the lands that once belonged to them, the indigenous Peoples have been producing autobiographical narratives, demonstrating how this genre of text production--traditionally linked to the development of the Western individual---can constitute and be appropriated in different Amerindian translations. It is fi'om this perspective that I intend to present a discussion about those text productions, analyzing what their collective signatures express, and how their proper names are constructed and signified on behalf of the group. 展开更多
关键词 indigenous people AUTOBIOGRAPHY MEMORY IDENTITY
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