This study describes discursive and visual features of telephone openings to a live broadcast television call-in program based on the analysis of the ＂multi-unit reason-for-the-call turn＂ （Couper-Kuhlen, 2001）. Th...This study describes discursive and visual features of telephone openings to a live broadcast television call-in program based on the analysis of the ＂multi-unit reason-for-the-call turn＂ （Couper-Kuhlen, 2001）. The data were based on video-recordings of the call-in program broadcast daily on Hakka channel in Taiwan, in which callers call to seek advice on health problems. The discourse analysis shows that callers＇ ＂multi-unit reason-for-the-call turns＂ can be classified into three forms including request, epistemic frame and descriptions of symptoms, and telling of lifestyle. The visual analysis demonstrates that the visual shots of ＂multi-unit reason-for-the-call turns＂ orient viewers to the studio scene in which the invited guest, usually the medical doctor, can be seen listening to callers＇ upcoming questions. Based on the analyses and an interview with the camera director of this television program, the discussion sheds light on how television production practices use callers＇ multi-unit turns as a resource for switching to the studio shot, which helps to build an image of the expert and his/her role and function in the advice-seeking program. In this sense, filming and television production practices rely on linguistic resources and the visualization of callers＇ multi-unit turns has meanings in the organization of studio interaction as ＂institutional interaction＂ （Drew ＆ Heritage, 1992）, being shaped by interactants＇ identities, roles, and tasks relevant for the specific institutional needs or purposes.展开更多
文摘This study describes discursive and visual features of telephone openings to a live broadcast television call-in program based on the analysis of the ＂multi-unit reason-for-the-call turn＂ （Couper-Kuhlen, 2001）. The data were based on video-recordings of the call-in program broadcast daily on Hakka channel in Taiwan, in which callers call to seek advice on health problems. The discourse analysis shows that callers＇ ＂multi-unit reason-for-the-call turns＂ can be classified into three forms including request, epistemic frame and descriptions of symptoms, and telling of lifestyle. The visual analysis demonstrates that the visual shots of ＂multi-unit reason-for-the-call turns＂ orient viewers to the studio scene in which the invited guest, usually the medical doctor, can be seen listening to callers＇ upcoming questions. Based on the analyses and an interview with the camera director of this television program, the discussion sheds light on how television production practices use callers＇ multi-unit turns as a resource for switching to the studio shot, which helps to build an image of the expert and his/her role and function in the advice-seeking program. In this sense, filming and television production practices rely on linguistic resources and the visualization of callers＇ multi-unit turns has meanings in the organization of studio interaction as ＂institutional interaction＂ （Drew ＆ Heritage, 1992）, being shaped by interactants＇ identities, roles, and tasks relevant for the specific institutional needs or purposes.
