在中国咖啡行业市场规模不断扩大和竞争日益激烈的背景下,品牌的运营格外重要。本文从4P和3R营销理论角度对幸运咖的营销策略进行了深入的研究。根据两个理论分析了幸运咖目前的营销现状和其中存在的问题,并针对性地提出了相应的对策和...在中国咖啡行业市场规模不断扩大和竞争日益激烈的背景下,品牌的运营格外重要。本文从4P和3R营销理论角度对幸运咖的营销策略进行了深入的研究。根据两个理论分析了幸运咖目前的营销现状和其中存在的问题,并针对性地提出了相应的对策和建议。通过对幸运咖的营销策略进行深度剖析,不仅能帮助幸运咖在咖啡行业的进一步发展提高市场份额,也为其他相关品牌提供了借鉴。Brand operation is particularly important in the context of expanding market scale and increasingly fierce competition in China’s coffee industry. In this paper, the marketing strategy of Lucky Cup is studied in depth from the perspective of 4P and 3R marketing theories. According to the two theories, it analyzes the current marketing status of Lucky Cup and the problems that exist in it, and puts forward corresponding countermeasures and suggestions. By analyzing the marketing strategy of Lucky Cup in depth, it not only helps Lucky Cup to increase its market share in the further development of the coffee industry, but also provides a reference for other related brands.展开更多
文摘在中国咖啡行业市场规模不断扩大和竞争日益激烈的背景下,品牌的运营格外重要。本文从4P和3R营销理论角度对幸运咖的营销策略进行了深入的研究。根据两个理论分析了幸运咖目前的营销现状和其中存在的问题,并针对性地提出了相应的对策和建议。通过对幸运咖的营销策略进行深度剖析,不仅能帮助幸运咖在咖啡行业的进一步发展提高市场份额,也为其他相关品牌提供了借鉴。Brand operation is particularly important in the context of expanding market scale and increasingly fierce competition in China’s coffee industry. In this paper, the marketing strategy of Lucky Cup is studied in depth from the perspective of 4P and 3R marketing theories. According to the two theories, it analyzes the current marketing status of Lucky Cup and the problems that exist in it, and puts forward corresponding countermeasures and suggestions. By analyzing the marketing strategy of Lucky Cup in depth, it not only helps Lucky Cup to increase its market share in the further development of the coffee industry, but also provides a reference for other related brands.